GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness First Middle East plans 'radical new direction' and rapid expansion

Fitness First Middle East is preparing for major expansion across the region, after announcing plans for a "radical new direction" with a range of next-generation club concepts.

The chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a growing demand for holistic fitness solutions across the region.

The new clubs will feature a host of pioneering exercise and club concepts for the region – including dynamic boxing classes that provide a "sensory knockout"; cubed and wall-less workout studios likened to a silent disco for fitness; and immersive indoor cycling experiences that draw on data visualisation technology and online gaming.

Another new concept being introduced is Hot Studios, powered by an infrared heating system, which warms the body directly rather than heating the air.

According to George Flooks, CEO of Fitness First Middle East, the new concept clubs are part of a "robust expansion plan to meet demands for more clubs and advanced fitness solutions".

“We have listened to the fitness community and the region’s ever-growing demand for fitness innovation and now we are tearing up the rulebook and taking the Fitness First brand in a radical new direction," Flooks said.

"With our 'club in club' concept, we plan to disrupt the disruptors.

“Our strategic expansion plans have been developed with ingenuity, to ensure that we are spearheading innovation in the fitness industry across the Middle East.

"With the opening of our 10 unique clubs, we are elated that our continued regional growth is being embraced by people across the region with one objective in mind - to provide the best fitness and lifestyle experiences possible to each and every member, helping them to Go Further in fitness and in life."

The first of the 10 new clubs is due to open in April at Marina Gate, Dubai and will be the brand’s 33rd club in the UAE and 23rd in Dubai.

Other new locations set to open include Silicone Oasis and The Meadows in Dubai; Khalifa City in Abu Dhabi; Al Zahia in Sharjah; Ajman City Centre in Ajman; and Oasis Mall and Bahrain City Centre in Bahrain. Current clubs in Dubai Festival City and Sahara Centre in Sharjah will also be relocated with brand new and improved concept clubs set to replace them.

The expansion will also mean that women can take advantage of more private ladies-only offerings.

The new Silicone Oasis, Dubai Festival City, Sahara Centre Sharjah and Bahrain City Centre clubs will all offer ladies-only sections and facilities, in addition for Fitness First’s existing and 22 ladies-only gyms across the region.

Fitness First Middle East currently has more than 57 clubs across 49 locations in six countries – including the UAE, Bahrain, Jordan, Saudi Arabi and Kuwait. It is currently exploring franchise options in other territories.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness First Middle East is preparing for major expansion across the region, after announcing plans for a "radical new direction" with a range of next-generation club concepts.
HAF,FIT,IND,PTS
imagesX/THUMB344757_669576_316375.jpg
Latest News
Denmark has been identified as the cheapest country in the world to live a healthy ...
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Debate
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM Magazine
Insight
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Research
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
HCM Magazine
Editor's letter
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM Magazine
HCM magazine
We’re all about executing, even if we make mistakes. I’d rather get on and do than talk for ages. I’d rather try things and fail than miss out on a super idea
HCM magazine
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM magazine
HCM People

Harry Jameson and Oli Patrick

Co-founders, Future Practice
There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Revamped Fitline Maassluis health club equipped by Core Health & Fitness
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive overhaul following a vicious fire.
Featured supplier news
Featured supplier news: Tanita Body Composition Analysers help attract a more diverse customer base
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Fitness First Middle East plans 'radical new direction' and rapid expansion

Fitness First Middle East is preparing for major expansion across the region, after announcing plans for a "radical new direction" with a range of next-generation club concepts.

The chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a growing demand for holistic fitness solutions across the region.

The new clubs will feature a host of pioneering exercise and club concepts for the region – including dynamic boxing classes that provide a "sensory knockout"; cubed and wall-less workout studios likened to a silent disco for fitness; and immersive indoor cycling experiences that draw on data visualisation technology and online gaming.

Another new concept being introduced is Hot Studios, powered by an infrared heating system, which warms the body directly rather than heating the air.

According to George Flooks, CEO of Fitness First Middle East, the new concept clubs are part of a "robust expansion plan to meet demands for more clubs and advanced fitness solutions".

“We have listened to the fitness community and the region’s ever-growing demand for fitness innovation and now we are tearing up the rulebook and taking the Fitness First brand in a radical new direction," Flooks said.

"With our 'club in club' concept, we plan to disrupt the disruptors.

“Our strategic expansion plans have been developed with ingenuity, to ensure that we are spearheading innovation in the fitness industry across the Middle East.

"With the opening of our 10 unique clubs, we are elated that our continued regional growth is being embraced by people across the region with one objective in mind - to provide the best fitness and lifestyle experiences possible to each and every member, helping them to Go Further in fitness and in life."

The first of the 10 new clubs is due to open in April at Marina Gate, Dubai and will be the brand’s 33rd club in the UAE and 23rd in Dubai.

Other new locations set to open include Silicone Oasis and The Meadows in Dubai; Khalifa City in Abu Dhabi; Al Zahia in Sharjah; Ajman City Centre in Ajman; and Oasis Mall and Bahrain City Centre in Bahrain. Current clubs in Dubai Festival City and Sahara Centre in Sharjah will also be relocated with brand new and improved concept clubs set to replace them.

The expansion will also mean that women can take advantage of more private ladies-only offerings.

The new Silicone Oasis, Dubai Festival City, Sahara Centre Sharjah and Bahrain City Centre clubs will all offer ladies-only sections and facilities, in addition for Fitness First’s existing and 22 ladies-only gyms across the region.

Fitness First Middle East currently has more than 57 clubs across 49 locations in six countries – including the UAE, Bahrain, Jordan, Saudi Arabi and Kuwait. It is currently exploring franchise options in other territories.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness First Middle East is preparing for major expansion across the region, after announcing plans for a "radical new direction" with a range of next-generation club concepts.
HAF,FIT,IND,PTS
imagesX/THUMB344757_669576_316375.jpg

News

Denmark has been identified as the cheapest country in the world to live a healthy
Boxx has launched a new generation punch bag and smart punch trackers that work with
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families,
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey
Fitronics
Fitronics
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
Location and cost are the top considerations for consumers when it comes to choosing a
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication,
Total Fitness plans to launch a new-style health club model, with plans already in the
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across
The Retention Guru
The Retention Guru
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013
The City of Madrid could become one of the healthiest in the world if plans
Luxury health club operator, Third Space, has opened the doors to its latest club in
A total of 22.7 million Brits – more than a third of the total population
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious
The PureGym app has been named the Health and Fitness App of the Year at
An initiative set up by the Rio Ferdinand Foundation in partnership with The Gym Group
Les Mills
Les Mills
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive
A "significant majority" of the UK's swimming teachers and aquatic professionals feel that swimming excludes
The ​​Inaugural IHRSA SMART Summit has kicked off in Munich, Germany, with a focus on
FreeMotion Fitness
FreeMotion Fitness
1 - 20 of 12,096
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Debate
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM Magazine
Insight
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Research
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
HCM Magazine
Editor's letter
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM Magazine
HCM magazine
We’re all about executing, even if we make mistakes. I’d rather get on and do than talk for ages. I’d rather try things and fail than miss out on a super idea
HCM magazine
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM magazine
HCM People

Harry Jameson and Oli Patrick

Co-founders, Future Practice
There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap
HCM magazine
Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
HCM magazine
Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
HCM magazine
HCM People

Alan Leach

Chair of IHRSA and CEO, West Wood Clubs
IHRSA is now on a mission to bring the global industry together
HCM magazine
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM magazine
The CVA was a strategic, responsible, sensible decision
HCM magazine
It makes services and tech more accessible and affordable for wellness professionals
HCM magazine
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Revamped Fitline Maassluis health club equipped by Core Health & Fitness
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive overhaul following a vicious fire.
Featured supplier news
Featured supplier news: Tanita Body Composition Analysers help attract a more diverse customer base
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Core Health & Fitness
Core Health & Fitness
Partner sites