Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

FitBit's new premium model looks to utilise data to provide 'more personalised service'

Fitbit Premium will evolve with you and get smarter over time
– James Park

Wearable tech giant FitBit has launched a premium service which will utilise users' own data in order to provide them with personalised wellness programmes.

The paid subscription service will use tracking data on a range of metrics – from fitness and diet to sleep patterns – and offer "actionable guidance and coaching" to nudge users to undertake beneficial behaviour changes.

"Fitbit Premium will evolve with you and get smarter over time, delivering the support and guidance you need to help you achieve your health goals,” said James Park, co-founder and CEO of Fitbit.

At launch, the new premium service will feature nine guided health and fitness programmes aimed at making it easier for users to increase their physical activity, manage nutrition, get more sleep and create lasting healthy habits. The programmes will include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions and educational content.

Additional activity, sleep and nutrition programmes will be launched by the end of the year.

In addition to the guided programmes and advanced insights, the premium membership will provide subscribers with thousands of video and audio workouts from personal trainers in the Fitbit Coach app.

The workouts on the premium service will be personalised to the user, based on their goals and feedback.

"The more feedback you give, the smarter these workouts will become with new and relevant sessions tailored to and recommended for you," Park added.

Fitbit Premium will start rolling out in September 2019 at US$9.99 per month – or US$79.99 per year – in the US and at £7.99 per month in the UK.

Park said the company will be exploring promotional pricing and product bundle offers and will continue to expand upon and refine Premium based on customer feedback.

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Wearable tech giant FitBit has launched a premium service which will utilise users' own data in order to provide them with personalised wellness programmes.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB342960_757644_513016.jpg
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Job search
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News

FitBit's new premium model looks to utilise data to provide 'more personalised service'

Fitbit Premium will evolve with you and get smarter over time
– James Park

Wearable tech giant FitBit has launched a premium service which will utilise users' own data in order to provide them with personalised wellness programmes.

The paid subscription service will use tracking data on a range of metrics – from fitness and diet to sleep patterns – and offer "actionable guidance and coaching" to nudge users to undertake beneficial behaviour changes.

"Fitbit Premium will evolve with you and get smarter over time, delivering the support and guidance you need to help you achieve your health goals,” said James Park, co-founder and CEO of Fitbit.

At launch, the new premium service will feature nine guided health and fitness programmes aimed at making it easier for users to increase their physical activity, manage nutrition, get more sleep and create lasting healthy habits. The programmes will include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions and educational content.

Additional activity, sleep and nutrition programmes will be launched by the end of the year.

In addition to the guided programmes and advanced insights, the premium membership will provide subscribers with thousands of video and audio workouts from personal trainers in the Fitbit Coach app.

The workouts on the premium service will be personalised to the user, based on their goals and feedback.

"The more feedback you give, the smarter these workouts will become with new and relevant sessions tailored to and recommended for you," Park added.

Fitbit Premium will start rolling out in September 2019 at US$9.99 per month – or US$79.99 per year – in the US and at £7.99 per month in the UK.

Park said the company will be exploring promotional pricing and product bundle offers and will continue to expand upon and refine Premium based on customer feedback.

Sign up for FREE ezines & magazines
Wearable tech giant FitBit has launched a premium service which will utilise users' own data in order to provide them with personalised wellness programmes.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB342960_757644_513016.jpg

News

PureGym is set to become the second largest fitness operator in Europe, after revealing plans
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Representatives from the three main political parties have backed the view that physical activity has
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EMD UK
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SoulCycle chief executive Melanie Whelan has resigned from her role, capping off a challenging few
Dyaco International
Dyaco International
1 - 15 of 11,180
Features
Circuits
Circuits are a powerful way to deliver a controlled and effective workout to people of a range of abilities in a short time frame. HCM reviews some of the leading systems
Features
Supplier showcase
Pulse Fitness has installed a premium fitness facility at The University of Liverpool, fitting the space with its state-of-the-art equipment to appeal to staff and students alike
Features
Supplier showcase
With the first of a planned 105 clubs across the UK and Ireland up and running, UFC GYM turned to the expertise of DFC to ensure a simpler membership process for members
Features
Supplier showcase
Northumbria University has partnered with Matrix Fitness to fit out its newly refurbished sports centre and gym, using the latest in fitness technology to motivate members
Features
Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
Features
feature
Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
Features
Active ageing
The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
Features
People
I was seeing a lot of bad pad work and poor teaching in gyms, which broke my heart but spurred me on to develop a dedicated course for boxing technique
People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
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you can never sit back and say ‘yeah, we’ve got it now, it’s all sorted’. With each change of government, each change of minister, you have to keep working on those relationships
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Rachael Blumberg

Platefit: creator and founder
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Gita Sjahrir

Founder, R-FITNESS
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people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
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José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
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Ben Gotting & Dave Thomas

The Foundry: co-founders
Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
People
Empowering our instructors is our next big task. This is an incredibly dedicated, loyal group of people and there’s a big opportunity to do something very special with them
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Pulse Fitness modernises Leiston Leisure Centre in £4m redevelopment
The Leiston Leisure Centre, owned by East Suffolk Council, reopened recently following a £4m redevelopment designed and implemented by Pulse Fitness.
Featured supplier news
Featured supplier: Harlands Effect: Make Your Business More Profitable
Harlands Group is a membership management service for health and fitness operators, which interacts directly with members to effectively manage membership payments.
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Audio visual
Hutchison Technologies: Audio visual
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Fisikal: Management software
Professional services
Deloitte UK: Professional services
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
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25-26 Mar 2020
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Diary dates
04 Jun 2020
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Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
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Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
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Diary dates
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Les Mills
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