Core/Stairmaster
Core/Stairmaster
Core/Stairmaster
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

FitBit's new premium model looks to utilise data to provide 'more personalised service'

Fitbit Premium will evolve with you and get smarter over time
– James Park

Wearable tech giant FitBit has launched a premium service which will utilise users' own data in order to provide them with personalised wellness programmes.

The paid subscription service will use tracking data on a range of metrics – from fitness and diet to sleep patterns – and offer "actionable guidance and coaching" to nudge users to undertake beneficial behaviour changes.

"Fitbit Premium will evolve with you and get smarter over time, delivering the support and guidance you need to help you achieve your health goals,” said James Park, co-founder and CEO of Fitbit.

At launch, the new premium service will feature nine guided health and fitness programmes aimed at making it easier for users to increase their physical activity, manage nutrition, get more sleep and create lasting healthy habits. The programmes will include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions and educational content.

Additional activity, sleep and nutrition programmes will be launched by the end of the year.

In addition to the guided programmes and advanced insights, the premium membership will provide subscribers with thousands of video and audio workouts from personal trainers in the Fitbit Coach app.

The workouts on the premium service will be personalised to the user, based on their goals and feedback.

"The more feedback you give, the smarter these workouts will become with new and relevant sessions tailored to and recommended for you," Park added.

Fitbit Premium will start rolling out in September 2019 at US$9.99 per month – or US$79.99 per year – in the US and at £7.99 per month in the UK.

Park said the company will be exploring promotional pricing and product bundle offers and will continue to expand upon and refine Premium based on customer feedback.

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Wearable tech giant FitBit has launched a premium service which will utilise users' own data in order to provide them with personalised wellness programmes.
HAF,FIT,IND,PTS,SAM,TEC
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News

FitBit's new premium model looks to utilise data to provide 'more personalised service'

Fitbit Premium will evolve with you and get smarter over time
– James Park

Wearable tech giant FitBit has launched a premium service which will utilise users' own data in order to provide them with personalised wellness programmes.

The paid subscription service will use tracking data on a range of metrics – from fitness and diet to sleep patterns – and offer "actionable guidance and coaching" to nudge users to undertake beneficial behaviour changes.

"Fitbit Premium will evolve with you and get smarter over time, delivering the support and guidance you need to help you achieve your health goals,” said James Park, co-founder and CEO of Fitbit.

At launch, the new premium service will feature nine guided health and fitness programmes aimed at making it easier for users to increase their physical activity, manage nutrition, get more sleep and create lasting healthy habits. The programmes will include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions and educational content.

Additional activity, sleep and nutrition programmes will be launched by the end of the year.

In addition to the guided programmes and advanced insights, the premium membership will provide subscribers with thousands of video and audio workouts from personal trainers in the Fitbit Coach app.

The workouts on the premium service will be personalised to the user, based on their goals and feedback.

"The more feedback you give, the smarter these workouts will become with new and relevant sessions tailored to and recommended for you," Park added.

Fitbit Premium will start rolling out in September 2019 at US$9.99 per month – or US$79.99 per year – in the US and at £7.99 per month in the UK.

Park said the company will be exploring promotional pricing and product bundle offers and will continue to expand upon and refine Premium based on customer feedback.

Sign up for FREE ezines & magazines
Wearable tech giant FitBit has launched a premium service which will utilise users' own data in order to provide them with personalised wellness programmes.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB342960_757644_513016.jpg

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If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
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The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
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Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
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Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Featured supplier news
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Video Gallery
Harlands Group testimonial
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More videos:
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
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Locking solutions
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Audio visual
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Diary dates
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Core/Stairmaster
Core/Stairmaster