GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Kisaco Research
Kisaco Research
Kisaco Research
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Fit Together campaign launches to convince public it's safe to return to the gym

More than two-thirds of our members agreed they would be confident to return to their local health club in June or July if the correct safety measures are in place
– Duncan Bannatyne

An industry-wide campaign will provide fitness operators with the practical resources needed to ensure a safe and successful return to business for the UK's gyms and leisure facilities.

Called Fit Together and launching today (10 June), the campaign is led by industry body ukactive and will offer practical tools, advice and guidance based on the sector’s recommended framework for reopening. The framework has been developed by ukactive, shaped through consultation with operators and approved by independent scientific advisors.

The campaign's focus will be on convincing the public that returning to gyms and leisure facilities will be safe.

At the heart of the campaign is a Fit Together toolkit, which provides fitness operators of all sizes with the tools they need to align with the framework and support their customers to maintain the social distancing measures recommended by the government – as well as the highest standards of cleanliness.

Operators that sign up to the Fit Together commitment statement will be able to display an approved stamp of compliance to provide assurance to customers.

The toolkit will include posters and signage – covering the core measures outlined in the framework – to be displayed at relevant points and areas within facilities.

These will provide customers with guidance on general behaviours and responsibilities; keeping a safe distance; use of equipment; out of use facilities; and instructions for swimming, outdoor areas and classes.

Operators will also be provided with free customisable signs and social media messages to raise awareness, while the Fit Together website has a shop which stocks further signage, such as floor stickers to direct customer flow through facilities.

A number of the UK's leading operators have backed the campaign.

Duncan Bannatyne, chair of The Bannatyne Group, said: “The Bannatyne Group fully supports ukactive’s Fit Together campaign.

“The sector is going to play a big part in supporting the recovery from Coronavirus, physically, mentally, and economically.

“We recently asked our members if they would be confident to return to their local health club in June or July if the correct safety measures are in place, and more than two-thirds agreed they would.

“We have listened to what our members have told us, followed ukactive’s guidelines, and put in place measures to make our clubs as safe as possible for members and staff.

“There’s clearly an appetite for health clubs to reopen and I hope that we can welcome members back in the very near future.”

Huw Edwards, CEO of ukactive, added: “Reopening our facilities requires a collective responsibility from operators and customers, and we know our members will be proud to use the Fit Together message as the sector unites in its tireless work to keep the nation moving.

“We know that people have missed being active together in our facilities, and this campaign shows that customer and staff safety will be our number one priority when they return."

The campaign has also received the full support of grassroots body Sport England.

Tim Hollingsworth, Sport England CEO, said: “Given the fact that physical activity was at record levels before the coronavirus pandemic, it has been reassuring to see that, during lockdown, new habits have formed and that keeping physically active has been a priority for many as a way to help maintain their health and mental wellbeing.

“However, the more opportunity there is for people to get out and be active the better. Part of that is the safe reopening of grassroots sport, gyms and leisure facilities.

“We will therefore continue working with ukactive and many other partners, and make sure representative bodies, clubs, their employees and volunteers, have the tools they need to welcome back their members when it is safe to do so.”

Fit Together forms part of ukactive’s four-stage strategy to support the reopening of the physical activity sector, which also includes: research on business modelling; the recommended framework for operators; and policy support.

• To find out more – and to access the Fit Together toolkit – click here

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
An industry-wide campaign will provide fitness operators with the practical resources needed to ensure a safe and successful return to business for the UK's gyms and leisure facilities.
PTS,SAR,PAC,PLY,WAT,HAF,FIT,IND,PUB
2020/THUMB345668_285717_835126.jpg
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Features
feature
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia
Features
Editor's letter
Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute
Features
feature
Active IQ optimised lockdown to create new opportunities for students and stakeholders
Features
feature
A new study has found that exercise can reduce the symptoms of depression in young adults by amplifying reward processing, as Tom Walker reports
Features
feature
Deloitte has produced a report in partnership with EuropeActive, analysing the impact of COVID-19 on the European health and fitness market, as Karsten Hollasch reports
Features
feature
Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally
Features
feature
The owner of Nisus Fitness in County Kerry, Joe O'Connor explains how MZ-Remote helped grow memberships during the pandemic and transform Nisus into a hybrid boutique
Features
People
HCM people

Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
People
Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Member feedback software
AskNicely: Member feedback software
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Software
Volution.fit: Software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Power Plate: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Fit Together campaign launches to convince public it's safe to return to the gym

More than two-thirds of our members agreed they would be confident to return to their local health club in June or July if the correct safety measures are in place
– Duncan Bannatyne

An industry-wide campaign will provide fitness operators with the practical resources needed to ensure a safe and successful return to business for the UK's gyms and leisure facilities.

Called Fit Together and launching today (10 June), the campaign is led by industry body ukactive and will offer practical tools, advice and guidance based on the sector’s recommended framework for reopening. The framework has been developed by ukactive, shaped through consultation with operators and approved by independent scientific advisors.

The campaign's focus will be on convincing the public that returning to gyms and leisure facilities will be safe.

At the heart of the campaign is a Fit Together toolkit, which provides fitness operators of all sizes with the tools they need to align with the framework and support their customers to maintain the social distancing measures recommended by the government – as well as the highest standards of cleanliness.

Operators that sign up to the Fit Together commitment statement will be able to display an approved stamp of compliance to provide assurance to customers.

The toolkit will include posters and signage – covering the core measures outlined in the framework – to be displayed at relevant points and areas within facilities.

These will provide customers with guidance on general behaviours and responsibilities; keeping a safe distance; use of equipment; out of use facilities; and instructions for swimming, outdoor areas and classes.

Operators will also be provided with free customisable signs and social media messages to raise awareness, while the Fit Together website has a shop which stocks further signage, such as floor stickers to direct customer flow through facilities.

A number of the UK's leading operators have backed the campaign.

Duncan Bannatyne, chair of The Bannatyne Group, said: “The Bannatyne Group fully supports ukactive’s Fit Together campaign.

“The sector is going to play a big part in supporting the recovery from Coronavirus, physically, mentally, and economically.

“We recently asked our members if they would be confident to return to their local health club in June or July if the correct safety measures are in place, and more than two-thirds agreed they would.

“We have listened to what our members have told us, followed ukactive’s guidelines, and put in place measures to make our clubs as safe as possible for members and staff.

“There’s clearly an appetite for health clubs to reopen and I hope that we can welcome members back in the very near future.”

Huw Edwards, CEO of ukactive, added: “Reopening our facilities requires a collective responsibility from operators and customers, and we know our members will be proud to use the Fit Together message as the sector unites in its tireless work to keep the nation moving.

“We know that people have missed being active together in our facilities, and this campaign shows that customer and staff safety will be our number one priority when they return."

The campaign has also received the full support of grassroots body Sport England.

Tim Hollingsworth, Sport England CEO, said: “Given the fact that physical activity was at record levels before the coronavirus pandemic, it has been reassuring to see that, during lockdown, new habits have formed and that keeping physically active has been a priority for many as a way to help maintain their health and mental wellbeing.

“However, the more opportunity there is for people to get out and be active the better. Part of that is the safe reopening of grassroots sport, gyms and leisure facilities.

“We will therefore continue working with ukactive and many other partners, and make sure representative bodies, clubs, their employees and volunteers, have the tools they need to welcome back their members when it is safe to do so.”

Fit Together forms part of ukactive’s four-stage strategy to support the reopening of the physical activity sector, which also includes: research on business modelling; the recommended framework for operators; and policy support.

• To find out more – and to access the Fit Together toolkit – click here

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
An industry-wide campaign will provide fitness operators with the practical resources needed to ensure a safe and successful return to business for the UK's gyms and leisure facilities.
PTS,SAR,PAC,PLY,WAT,HAF,FIT,IND,PUB
2020/THUMB345668_285717_835126.jpg

News

Gains made getting people more physically active over the last few years were all but
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which
The government has pledged to invest £100m in supporting public leisure centres this winter, as
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed
Volution.fit
Volution.fit
Frontline work has never been more important and frontline workers are the largest class of
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of
Customer experience software provider, AskNicely, has announced it will host a new virtual event called
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return
A UK government U-turn – just announced – will see gyms and leisure centres staying open
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business
Miha Bodytec GmbH
Miha Bodytec GmbH
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook
The UK government is likely to face legal challenges from gym operators following the revelation
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at
Technogym's Let’s Move For a Better World campaign is back this year, with a new
TRP - The Retention People
TRP - The Retention People
1 - 15 of 11,648
Features
feature
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia
Features
Editor's letter
Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute
Features
feature
Active IQ optimised lockdown to create new opportunities for students and stakeholders
Features
feature
A new study has found that exercise can reduce the symptoms of depression in young adults by amplifying reward processing, as Tom Walker reports
Features
feature
Deloitte has produced a report in partnership with EuropeActive, analysing the impact of COVID-19 on the European health and fitness market, as Karsten Hollasch reports
Features
feature
Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally
Features
feature
The owner of Nisus Fitness in County Kerry, Joe O'Connor explains how MZ-Remote helped grow memberships during the pandemic and transform Nisus into a hybrid boutique
Features
People
HCM people

Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
People
Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness
People
It felt as though we were building a new business
People
The reopening of the industry, encouraging confidence in consumers and maintaining business is a collective responsibility
People
We realised we had a great franchise proposition: a really strong core model and technology platform, excellent data and analytics – we also generate 45 per cent site margins in the UK
People
I invite every organisation to become part of our consultation on workplace wellbeing, active ageing and long-term health conditions
People
People in Club V trust me and I want to do the best for them and help them progress
People
We have a period of lead generation before we allow anyone to join. We build the excitement up to a specific launch time and date, much like the ticketing model for concerts
People
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Member feedback software
AskNicely: Member feedback software
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Software
Volution.fit: Software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Power Plate: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Kisaco Research
Kisaco Research