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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

FIA announces rebranding plans for 2012

The Fitness Industry Association (FIA) has announced plans to rebrand during 2012, to better reflect its role in working across the UK's physical activity sector.

Speaking at the FIA Vanguard Council meeting yesterday, CEO Dave Stalker said that the association's board had approved the plans and that a consultation period with members and key stakeholders would now follow

"The FIA now has a broader remit working across the indoor and outdoor activity space and is building new and exciting partnerships across Government, sport and the Olympic legacy," said Stalker.

"We will stay loyal to our vision of more people, more active, more often, but feel 2012 is an ideal time to enhance our brand essence and showcase our offer to the wider market. We are starting the process by consulting our stakeholders and welcome feedback."

He added that an online member consultation would take place and a number of key stakeholders would be interviewed during January 2012.

Proposals also include appointing a marketing agency being called into review and refresh brand guidelines in February 2012, with the launch of the new brand taking place in March 2012.

The new brand will then phased in at key industry events and activities throughout summer 2012.

The Fitness Industry Association (FIA) has announced plans to rebrand during 2012, to better reflect its role in working across the UK's physical activity sector.
HAF,FIT,SAM
081209-stalker.gif
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News

FIA announces rebranding plans for 2012

The Fitness Industry Association (FIA) has announced plans to rebrand during 2012, to better reflect its role in working across the UK's physical activity sector.

Speaking at the FIA Vanguard Council meeting yesterday, CEO Dave Stalker said that the association's board had approved the plans and that a consultation period with members and key stakeholders would now follow

"The FIA now has a broader remit working across the indoor and outdoor activity space and is building new and exciting partnerships across Government, sport and the Olympic legacy," said Stalker.

"We will stay loyal to our vision of more people, more active, more often, but feel 2012 is an ideal time to enhance our brand essence and showcase our offer to the wider market. We are starting the process by consulting our stakeholders and welcome feedback."

He added that an online member consultation would take place and a number of key stakeholders would be interviewed during January 2012.

Proposals also include appointing a marketing agency being called into review and refresh brand guidelines in February 2012, with the launch of the new brand taking place in March 2012.

The new brand will then phased in at key industry events and activities throughout summer 2012.

The Fitness Industry Association (FIA) has announced plans to rebrand during 2012, to better reflect its role in working across the UK's physical activity sector.
HAF,FIT,SAM
081209-stalker.gif

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More than 1,700 industry professionals from 47 different countries joined the virtual Retention Convention recently, making it one of the sector’s largest online events of the year
HCM Magazine
Interview
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
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Red Light Therapy
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Management software
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Wearable technology solutions
MyZone: Wearable technology solutions
Member feedback software
AskNicely: Member feedback software
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Diary dates
23-26 Feb 2021
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Diary dates
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HID Global
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