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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

F45 opens London office to help drive European expansion

Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.

Located in Oxford Circus, the office will be tasked with supporting existing European and UK franchises, as well as help the brand's growth plans.

The company has been busy on the European market over the past 12 months and has recently opened its first sites in Switzerland, Finland, the Czech Republic, Lebanon and Israel – with plans in place to launch in Germany by the end of the year.

Speaking to Leisure Opportunities, Luke Armstrong, F45's global sales director, said the expansion plans will result in a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020.

He added that the UK is seen by the company as a particularly strong market.

“The UK is a strategic target for F45 as the fitness market here continues to grow in both size and value," Armstrong said.

"Market penetration here is growing – nearly 15 per cent of Brits now belong to a gym – but the majority of these operations are inferior when it comes to customer satisfaction.

"The F45 franchise system combines our workout with a business model that is inexpensive to set up, simple to operate, and highly profitable – which has made us the fastest-growing fitness franchise in the world."

In total, F45 expects to have around 1,500 franchise deals in place by the end of 2018.

F45 classes are based on 45-minute high-intensity circuit training workouts in studios that are on average 200-250sq m (2,150-2,690sq ft), with a typical member base of 250.

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Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.
HAF,FIT,IND,PTS
THUMB28414_527400.jpg
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News

F45 opens London office to help drive European expansion

Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.

Located in Oxford Circus, the office will be tasked with supporting existing European and UK franchises, as well as help the brand's growth plans.

The company has been busy on the European market over the past 12 months and has recently opened its first sites in Switzerland, Finland, the Czech Republic, Lebanon and Israel – with plans in place to launch in Germany by the end of the year.

Speaking to Leisure Opportunities, Luke Armstrong, F45's global sales director, said the expansion plans will result in a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020.

He added that the UK is seen by the company as a particularly strong market.

“The UK is a strategic target for F45 as the fitness market here continues to grow in both size and value," Armstrong said.

"Market penetration here is growing – nearly 15 per cent of Brits now belong to a gym – but the majority of these operations are inferior when it comes to customer satisfaction.

"The F45 franchise system combines our workout with a business model that is inexpensive to set up, simple to operate, and highly profitable – which has made us the fastest-growing fitness franchise in the world."

In total, F45 expects to have around 1,500 franchise deals in place by the end of 2018.

F45 classes are based on 45-minute high-intensity circuit training workouts in studios that are on average 200-250sq m (2,150-2,690sq ft), with a typical member base of 250.

Sign up for FREE ezines & magazines
Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.
HAF,FIT,IND,PTS
THUMB28414_527400.jpg

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Barnsgrove Health and Wellness Club
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DW Fitness First and Gympass have extended their partnership to attract more corporate customers
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HCM research
Researchers say obesity ‘should be considered as premature ageing’, with some negative effects on the immune system being permanent and not reversible by weight loss
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DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
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Juliu Horvath

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Dr Ollie Lawton

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Featured supplier news
Featured supplier: Aberdeen Sports Village puts digital connectivity at its core
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it to offer a stronger user experience with digital connectivity at its core.
Featured supplier news
Featured supplier: The unmissable independent fitness event is back!
Pre-sale tickets are now available for the UK’s only event created exclusively for personal trainers, gym owners and fitness managers working in the independent gym and health club sector.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Fisikal: Management software
Locking solutions
Monster Padlocks: Locking solutions
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Healthcheck Services Ltd: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
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Derby City Council
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Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
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13 Jun 2020
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