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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

F45 opens London office to help drive European expansion

Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.

Located in Oxford Circus, the office will be tasked with supporting existing European and UK franchises, as well as help the brand's growth plans.

The company has been busy on the European market over the past 12 months and has recently opened its first sites in Switzerland, Finland, the Czech Republic, Lebanon and Israel – with plans in place to launch in Germany by the end of the year.

Speaking to Leisure Opportunities, Luke Armstrong, F45's global sales director, said the expansion plans will result in a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020.

He added that the UK is seen by the company as a particularly strong market.

“The UK is a strategic target for F45 as the fitness market here continues to grow in both size and value," Armstrong said.

"Market penetration here is growing – nearly 15 per cent of Brits now belong to a gym – but the majority of these operations are inferior when it comes to customer satisfaction.

"The F45 franchise system combines our workout with a business model that is inexpensive to set up, simple to operate, and highly profitable – which has made us the fastest-growing fitness franchise in the world."

In total, F45 expects to have around 1,500 franchise deals in place by the end of 2018.

F45 classes are based on 45-minute high-intensity circuit training workouts in studios that are on average 200-250sq m (2,150-2,690sq ft), with a typical member base of 250.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.
HAF,FIT,IND,PTS
THUMB28414_527400.jpg
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Dr Darshan Shah

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Our vision is that health is not the absence of disease but the abundance of vitality
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News

F45 opens London office to help drive European expansion

Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.

Located in Oxford Circus, the office will be tasked with supporting existing European and UK franchises, as well as help the brand's growth plans.

The company has been busy on the European market over the past 12 months and has recently opened its first sites in Switzerland, Finland, the Czech Republic, Lebanon and Israel – with plans in place to launch in Germany by the end of the year.

Speaking to Leisure Opportunities, Luke Armstrong, F45's global sales director, said the expansion plans will result in a further 120 studios being sold in Europe by the end of 2018, with a further 185 in 2019 and another 350 in 2020.

He added that the UK is seen by the company as a particularly strong market.

“The UK is a strategic target for F45 as the fitness market here continues to grow in both size and value," Armstrong said.

"Market penetration here is growing – nearly 15 per cent of Brits now belong to a gym – but the majority of these operations are inferior when it comes to customer satisfaction.

"The F45 franchise system combines our workout with a business model that is inexpensive to set up, simple to operate, and highly profitable – which has made us the fastest-growing fitness franchise in the world."

In total, F45 expects to have around 1,500 franchise deals in place by the end of 2018.

F45 classes are based on 45-minute high-intensity circuit training workouts in studios that are on average 200-250sq m (2,150-2,690sq ft), with a typical member base of 250.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old continent.
HAF,FIT,IND,PTS
THUMB28414_527400.jpg

News

Fitness tech firm JaxJox will accelerate the launch of its connected home fitness solution, InteractiveStudio,
Snap Fitness has ended its agreement with its master franchisee for the UK and Ireland
The UK government has provided a lengthy response to a petition which demanded that gyms
Gym and health club operators in Germany are believed to be considering joint legal action
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A new mobile fitness platform delivers personal training sessions to people at home by combining
FreeMotion Fitness
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Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist,
Gains made getting people more physically active over the last few years were all but
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which
The government has pledged to invest £100m in supporting public leisure centres this winter, as
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of
TRP - The Retention People
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Hussle HQ
Hussle HQ
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Features
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Symptoms of depression were reduced by 55 per cent in the aerobic exercise group – people with better reward processing when the study began were more likely to respond to exercise treatment
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feature
Active IQ optimised lockdown to create new opportunities for students and stakeholders
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Bristol University has commited to embracing body positivity, creating more inclusive physical activity environments, rejecting diet culture and raising awareness of eating disorders across its sports and fitness provision. Should the rest of the fitness sector follow suit? Kath Hudson reports
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We look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution
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Dr Darshan Shah

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Our vision is that health is not the absence of disease but the abundance of vitality
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The reopening of the industry, encouraging confidence in consumers and maintaining business is a collective responsibility
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We realised we had a great franchise proposition: a really strong core model and technology platform, excellent data and analytics – we also generate 45 per cent site margins in the UK
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Our pre-sale deal is AED99 a month and if you join up on that rate you keep it for a lifetime
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Member confidence is the single most important factor, and I say – without doing so lightly – that our cleanliness standards, protocols and marketing are the best I’ve seen in the industry
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I invite every organisation to become part of our consultation on workplace wellbeing, active ageing and long-term health conditions
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Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
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Property & Tenders
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Property & Tenders
Diary dates
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