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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Exclusive: Asda planning fitness studio concept

Asda is bidding to help customers shed pounds from their waistline as well as their shopping bill through a new functional fitness concept.

Health Club Management can exclusively reveal that the supermarket giant is planning to partner with gym operator Total Fitness for the venture, with concept drawings suggesting the proposition will be entirely class-based.

The first site is expected to open in Swindon, while Health Club Management understands that up to 20 studios could be rolled out nationwide – in or near existing stores – depending on the concept’s success.

Asda won planning permission for the first gym in Swindon in December, having quietly tabled an application to convert a former Blockbusters video store near to its Asda West Swindon Superstore.

“Total Fitness Health Clubs Ltd have been selected as the operator of the site, and will provide a fitness studio offering high quality fitness classes in an easily accessible District Centre location,” read the application to Swindon Borough Council.

“The new facility will operate an affordable, pay and play gym, with the intention of making the fitness facility more accessible to a wider range of local resident.”

Having launched a range of affordable workout gear earlier this year, Asda could follow in the footsteps of Sports Direct Fitness, which has cross-marketed to an already-captive audience by combining gym and retail outlets in single locations.

Asda’s arrival in the health club market is the latest example of supermarkets seeking to embed gyms in surplus store space. Tesco previously paired up with Xercise4Less to offer an in-store gym, and later provided a community yoga space at the Tesco Extra store in Watford, while other supermarket chains have also been rumoured to be exploring in-store fitness concepts.

Asda’s planning application says the Total Fitness-operated gym will offer “group-based fitness classes, as opposed to more traditional gym formats.” Total Fitness, which operates 17 fitness and leisure clubs across the North of England, is evidently an attractive prospect as it was recently subject to a management buyout, backed by an £11.5m investment from private equity firm NorthEdge Capital. The gym operator refused to comment on the partnership with Asda.

An Asda spokesperson confirmed plans for a one-store trial in Swindon as an extension of its health and wellness offer, but said: “Unfortunately there is not much else to say at this stage, as it’s still subject to planning and contract negotiations.”

Asda is bidding to help customers shed pounds from their waistline as well as their shopping bill through a new in-store functional fitness concept.
HAF,FIT,IND,COL
241236_532347.jpg
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News

Exclusive: Asda planning fitness studio concept

Asda is bidding to help customers shed pounds from their waistline as well as their shopping bill through a new functional fitness concept.

Health Club Management can exclusively reveal that the supermarket giant is planning to partner with gym operator Total Fitness for the venture, with concept drawings suggesting the proposition will be entirely class-based.

The first site is expected to open in Swindon, while Health Club Management understands that up to 20 studios could be rolled out nationwide – in or near existing stores – depending on the concept’s success.

Asda won planning permission for the first gym in Swindon in December, having quietly tabled an application to convert a former Blockbusters video store near to its Asda West Swindon Superstore.

“Total Fitness Health Clubs Ltd have been selected as the operator of the site, and will provide a fitness studio offering high quality fitness classes in an easily accessible District Centre location,” read the application to Swindon Borough Council.

“The new facility will operate an affordable, pay and play gym, with the intention of making the fitness facility more accessible to a wider range of local resident.”

Having launched a range of affordable workout gear earlier this year, Asda could follow in the footsteps of Sports Direct Fitness, which has cross-marketed to an already-captive audience by combining gym and retail outlets in single locations.

Asda’s arrival in the health club market is the latest example of supermarkets seeking to embed gyms in surplus store space. Tesco previously paired up with Xercise4Less to offer an in-store gym, and later provided a community yoga space at the Tesco Extra store in Watford, while other supermarket chains have also been rumoured to be exploring in-store fitness concepts.

Asda’s planning application says the Total Fitness-operated gym will offer “group-based fitness classes, as opposed to more traditional gym formats.” Total Fitness, which operates 17 fitness and leisure clubs across the North of England, is evidently an attractive prospect as it was recently subject to a management buyout, backed by an £11.5m investment from private equity firm NorthEdge Capital. The gym operator refused to comment on the partnership with Asda.

An Asda spokesperson confirmed plans for a one-store trial in Swindon as an extension of its health and wellness offer, but said: “Unfortunately there is not much else to say at this stage, as it’s still subject to planning and contract negotiations.”

Asda is bidding to help customers shed pounds from their waistline as well as their shopping bill through a new in-store functional fitness concept.
HAF,FIT,IND,COL
241236_532347.jpg

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The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
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Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
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Property & Tenders
Diary dates
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Diary dates
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