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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Evolution Wellness introduces new low-cost concept to Asian fitness market

We recognised a space in the market and a unique opportunity for us to embrace and develop a new brand in the fastest-growing industry segment
– Simon Flint

Evolution Wellness has developed a new low cost gym concept, which it hopes can tap into the emerging fitness market in Asia.

Guided by brand values of "Smart, Bold, and Invigorating", GoFit will be marketed as presenting members with a new way to train through a no-frills, fuss-free gym experience.

The first GoFit club opened its doors to members at Central i-City Mall in Shah Alam, Malaysia this month (November).

With membership prices starting from RM89 (US$21), GoFit will pit itself against other affordable operators, but looks to differentiate itself by targeting all levels of gym goers by offering a wide range of cardio, strength and lifting equipment.

"Across Asia, the awareness around the need to be less sedentary and live an active lifestyle continues to grow," said Simon Flint, CEO, Evolution Wellness.

"We recognised a space in the market and a unique opportunity for us to embrace and develop a new brand in the fastest-growing industry segment of high value, low price fitness clubs.

"Through GoFit, we’re looking to increase accessibility to quality fitness facilities, and help more people get fitness into their lives."

GoFit will offer members access to its clubs through an app, facilitating secure, 24/7 operating hours, while a self-managed membership system allows members to purchase add-on services.

Nad Myan, Evolution Wellness’s franchise development director added: “The budget gym segment around the world has experienced exponential growth in recent years, but we feel that there is still a lot of room for growth for this category here in Asia.

"We’re excited at GoFit’s potential to change the way people think about budget gyms."

Evolution Wellness is one of Asia’s leading health club operators, whose portfolio of brands also includes Celebrity Fitness and Fitness First.

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Evolution Wellness has developed a new low cost gym concept, which it hopes can tap into the emerging fitness market in Asia.
HAF,FIT,IND,PTS
imagesX/THUMB343785_148963_151074.jpg
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News

Evolution Wellness introduces new low-cost concept to Asian fitness market

We recognised a space in the market and a unique opportunity for us to embrace and develop a new brand in the fastest-growing industry segment
– Simon Flint

Evolution Wellness has developed a new low cost gym concept, which it hopes can tap into the emerging fitness market in Asia.

Guided by brand values of "Smart, Bold, and Invigorating", GoFit will be marketed as presenting members with a new way to train through a no-frills, fuss-free gym experience.

The first GoFit club opened its doors to members at Central i-City Mall in Shah Alam, Malaysia this month (November).

With membership prices starting from RM89 (US$21), GoFit will pit itself against other affordable operators, but looks to differentiate itself by targeting all levels of gym goers by offering a wide range of cardio, strength and lifting equipment.

"Across Asia, the awareness around the need to be less sedentary and live an active lifestyle continues to grow," said Simon Flint, CEO, Evolution Wellness.

"We recognised a space in the market and a unique opportunity for us to embrace and develop a new brand in the fastest-growing industry segment of high value, low price fitness clubs.

"Through GoFit, we’re looking to increase accessibility to quality fitness facilities, and help more people get fitness into their lives."

GoFit will offer members access to its clubs through an app, facilitating secure, 24/7 operating hours, while a self-managed membership system allows members to purchase add-on services.

Nad Myan, Evolution Wellness’s franchise development director added: “The budget gym segment around the world has experienced exponential growth in recent years, but we feel that there is still a lot of room for growth for this category here in Asia.

"We’re excited at GoFit’s potential to change the way people think about budget gyms."

Evolution Wellness is one of Asia’s leading health club operators, whose portfolio of brands also includes Celebrity Fitness and Fitness First.

Sign up for FREE ezines & magazines
Evolution Wellness has developed a new low cost gym concept, which it hopes can tap into the emerging fitness market in Asia.
HAF,FIT,IND,PTS
imagesX/THUMB343785_148963_151074.jpg

News

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Gyms in England could be open in July if lobbying by the fitness industry comes
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Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
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Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
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How to use the MZ-Bodyscan
MyZone
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More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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Catalogue Gallery
Click on a catalogue to view it online
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Fitness Software
FunXtion International BV: Fitness Software
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SpaBooker: Spa software
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Management software
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Trade associations
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Exercise equipment
Technogym: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Greywell, Hampshire
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Diary dates
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Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
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13 Jun 2020
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