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Everyone Active launches new boutique format – three Fortis studios to open in January

Everyone Active is piloting a new boutique exercise format, which it plans to roll out across its portfolio of leisure centres throughout 2020.

The operator has set up a joint venture with HIIT specialist Speedflex and created a new workout called Fortis, Powered by Speedflex.

Three Fortis studios will open at Everyone Active centres in January, with at least seven more planned before the end of the year.

Each Fortis studio will be located in a newly created, bespoke space and will offer 30-minute HIIT workouts based on Speedflex machines, which generate personalised resistance.

The studios will also include Fortis-branded functional fitness stations and workouts will be tracked using MyZone technology.

According to Duncan Jefford, regional director of Everyone Active, Fortis will play a "hugely important role" in the operator's plans to diversify its offering and future proof the business.

"We are continuing to develop our third-party partnerships but felt is was important to create our own product alongside this,” Jefford said.

"A joint venture with Speedflex to create FORTIS is the perfect next step for us, allowing us to offer our members a premium boutique experience at the most affordable price.

"I believe the leisure centre can become a one-stop shop for wellness and we will continue to diversify and ensure we have the best total offering on the market."

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News

Everyone Active launches new boutique format – three Fortis studios to open in January

Everyone Active is piloting a new boutique exercise format, which it plans to roll out across its portfolio of leisure centres throughout 2020.

The operator has set up a joint venture with HIIT specialist Speedflex and created a new workout called Fortis, Powered by Speedflex.

Three Fortis studios will open at Everyone Active centres in January, with at least seven more planned before the end of the year.

Each Fortis studio will be located in a newly created, bespoke space and will offer 30-minute HIIT workouts based on Speedflex machines, which generate personalised resistance.

The studios will also include Fortis-branded functional fitness stations and workouts will be tracked using MyZone technology.

According to Duncan Jefford, regional director of Everyone Active, Fortis will play a "hugely important role" in the operator's plans to diversify its offering and future proof the business.

"We are continuing to develop our third-party partnerships but felt is was important to create our own product alongside this,” Jefford said.

"A joint venture with Speedflex to create FORTIS is the perfect next step for us, allowing us to offer our members a premium boutique experience at the most affordable price.

"I believe the leisure centre can become a one-stop shop for wellness and we will continue to diversify and ensure we have the best total offering on the market."

Sign up for FREE ezines & magazines
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News

F45 is expanding its UK footprint with the launch of two new studios in Manchester.
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison
The Gym Group is set to continue its fast pace of growth in 2020, with
A new product aimed at the ageing population is combining wearable fitness tech with artificial
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The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its
MyZone
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Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a
The increasing popularity of streaming services and wireless earbuds – along with the introduction of
Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in
Digme Fitness has acquired Another Space – the boutique studio arm of premium health club
Looklen Architects have created a stripped back gym in Bangkok, Thailand, that uses steel latticing
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Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
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Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
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