Technogym
Technogym
Technogym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark

We encourage everyone to stay strong and wish you all the very best in these challenging times
– Herman Rutgers

Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.

The report will be a useful benchmark for analysts when evaluating the impact of the pandemic on the market over the next year.

Total revenues at clubs across the continent reaching €28.2bn in 2019 – up 3.1 per cent on the year before.

The surge in income was driven by an increase in the number of sites and healthy growth in memberships. The number of facilities increased by 2.3 per cent to 63,644 during 2019, while health and fitness club memberships grew by 3.8 per cent to 64.8 million.

In total, the sector welcomed 2.4 million new members during the year.

Germany strengthened its position as the country with the highest number of gym members with 11.7 million, ahead of the UK (10.4 million), France (6.2 million), Italy (5.5 million) and Spain (5.5 million).

In terms of market penetration, Norway and Sweden rank highest with 22 per cent of the total population holding a fitness club membership. Other countries with high fitness club penetration include Denmark (18.9 per cent), the Netherlands (17.4 per cent), Finland (17.2 per cent) and the UK (15.6 per cent).

Overall, 8.1 per cent of the total European population (aged 15 years and older) were health or fitness club members, with a penetration rate of 9.7 per cent.

Merger and acquisition activity continued in 2019, with 17 major M&A transactions in the operator market.

Due to the continued consolidation, the top 30 European fitness club operators now account for 17.2 million members – representing more than a quarter (26.5 per cent) of all memberships.

With 2.22 million members, Basic-Fit became the number one operator in Europe, both in terms of members and clubs, ahead of multi-brand operator RSG Group with 2.05 million members.

Pure Gym (1.35 million), clever fit (950,000), and The Gym Group (794,000) completed the top five operators by size.

The top five European operators in terms of revenues were David Lloyd Leisure (€587m, £517m), Basic-Fit (€515m, £453m), SATS Group (€405m, £356m), Swiss operator Migros Group (€367m, £323m), and RSG Group (€365m, £321m).

According to Herman Rutgers, EuropeActive board member and co-author of the report, the figures show that 2019 was "another year of continued growth for the sector".

"It was good to see above-average growth in the three largest markets," Rutgers said.

"It was also interesting to observe strong growth in franchise concepts in both convenience clubs as well as boutiques. We remain confident to reach the industry goal of 80 million members by 2025.”

Rutgers also addressed the effects of the ongoing coronavirus pandemic, which has already caused unprecedented disruption for the industry during the first months of 2020.

"We know from discussions with leaders in the industry that the first quarter of 2020 had started very well," Rutgers said.

"But in the last weeks, we have started to see the initial effects of the COVID-19 pandemic, which is impacting our sector in an unprecedented way.

"In many countries, health and fitness facilities have been ordered to close temporarily by governments or have closed voluntarily.

"The good news is that our sector has evolved in the digital era and developed many different ways for members beyond the clubs to stay active anywhere and anytime.

"Many operators are experimenting with digital fitness by offering online classes, or are encouraging their members to use the possibilities to exercise at home, taking advantage of the many apps and available online exercise videos.

"We encourage everyone to stay strong and wish you all the very best in these challenging times."

• To access the full report click here to access EuropeActive’s Knowledge Centre

Sign up for FREE ezines & magazines
Although the facts may seem less relevant now due to the coronavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.
HAF,FIT,IND,PTS,SAM,CON,RES
2020/THUMB345219_297756_868665.jpg
Latest News
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
Latest News
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum ...
Latest News
The number of people signing up for memberships at Planet Fitness has been at 2019 ...
Latest News
Gyms in England could be open in July if lobbying by the fitness industry comes ...
Latest News
A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of ...
Latest News
Gyms and health clubs in the US have begun reopening their doors, with a number ...
Latest News
CIMSPA, has opened a consultation on the safe delivery of sport and physical activity online, ...
Latest News
Independent gym owners in Ohio have filed a lawsuit against state officials, challenging the decision ...
Features
Functional training
It’s easy to get stuck in a functional rut, relying on the same old burpees and ball slams. We ask for inspiration on how to put the fun back into functional training
Features
Supplier showcase
With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Features
Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
Features
Coronavirus
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Features
Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
Features
Supplier showcase
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Features
People
Around 50% of our members are currently continuing to pay full membership, with another 10% taking up virtual-only digital membership
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
Job search
POST YOUR JOB
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Locking solutions
Monster Padlocks: Locking solutions
Fitness equipment
Stages Cycling: Fitness equipment
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

News

European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark

We encourage everyone to stay strong and wish you all the very best in these challenging times
– Herman Rutgers

Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.

The report will be a useful benchmark for analysts when evaluating the impact of the pandemic on the market over the next year.

Total revenues at clubs across the continent reaching €28.2bn in 2019 – up 3.1 per cent on the year before.

The surge in income was driven by an increase in the number of sites and healthy growth in memberships. The number of facilities increased by 2.3 per cent to 63,644 during 2019, while health and fitness club memberships grew by 3.8 per cent to 64.8 million.

In total, the sector welcomed 2.4 million new members during the year.

Germany strengthened its position as the country with the highest number of gym members with 11.7 million, ahead of the UK (10.4 million), France (6.2 million), Italy (5.5 million) and Spain (5.5 million).

In terms of market penetration, Norway and Sweden rank highest with 22 per cent of the total population holding a fitness club membership. Other countries with high fitness club penetration include Denmark (18.9 per cent), the Netherlands (17.4 per cent), Finland (17.2 per cent) and the UK (15.6 per cent).

Overall, 8.1 per cent of the total European population (aged 15 years and older) were health or fitness club members, with a penetration rate of 9.7 per cent.

Merger and acquisition activity continued in 2019, with 17 major M&A transactions in the operator market.

Due to the continued consolidation, the top 30 European fitness club operators now account for 17.2 million members – representing more than a quarter (26.5 per cent) of all memberships.

With 2.22 million members, Basic-Fit became the number one operator in Europe, both in terms of members and clubs, ahead of multi-brand operator RSG Group with 2.05 million members.

Pure Gym (1.35 million), clever fit (950,000), and The Gym Group (794,000) completed the top five operators by size.

The top five European operators in terms of revenues were David Lloyd Leisure (€587m, £517m), Basic-Fit (€515m, £453m), SATS Group (€405m, £356m), Swiss operator Migros Group (€367m, £323m), and RSG Group (€365m, £321m).

According to Herman Rutgers, EuropeActive board member and co-author of the report, the figures show that 2019 was "another year of continued growth for the sector".

"It was good to see above-average growth in the three largest markets," Rutgers said.

"It was also interesting to observe strong growth in franchise concepts in both convenience clubs as well as boutiques. We remain confident to reach the industry goal of 80 million members by 2025.”

Rutgers also addressed the effects of the ongoing coronavirus pandemic, which has already caused unprecedented disruption for the industry during the first months of 2020.

"We know from discussions with leaders in the industry that the first quarter of 2020 had started very well," Rutgers said.

"But in the last weeks, we have started to see the initial effects of the COVID-19 pandemic, which is impacting our sector in an unprecedented way.

"In many countries, health and fitness facilities have been ordered to close temporarily by governments or have closed voluntarily.

"The good news is that our sector has evolved in the digital era and developed many different ways for members beyond the clubs to stay active anywhere and anytime.

"Many operators are experimenting with digital fitness by offering online classes, or are encouraging their members to use the possibilities to exercise at home, taking advantage of the many apps and available online exercise videos.

"We encourage everyone to stay strong and wish you all the very best in these challenging times."

• To access the full report click here to access EuropeActive’s Knowledge Centre

Sign up for FREE ezines & magazines
Although the facts may seem less relevant now due to the coronavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.
HAF,FIT,IND,PTS,SAM,CON,RES
2020/THUMB345219_297756_868665.jpg

News

Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum
The number of people signing up for memberships at Planet Fitness has been at 2019
Gyms in England could be open in July if lobbying by the fitness industry comes
A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of
Gyms and health clubs in the US have begun reopening their doors, with a number
EMD UK
EMD UK
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining
CIMSPA, has opened a consultation on the safe delivery of sport and physical activity online,
Independent gym owners in Ohio have filed a lawsuit against state officials, challenging the decision
OYO Fitness is looking to benefit from the rapid growth in people looking for at-home
Glenn Earlam, CEO of David Lloyd Leisure (DLL), says the operator is reopening 26 of
Peloton is working to engage with consumers in the US and UK during the global
BMF with Bear Grylls will look to active people across the continent with #BeActive Hour,
Zynk Design Consultants
Zynk Design Consultants
Fitness United launches to support sector through COVID-19 crisis A group of leading suppliers to
Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better
A new safety guide, aimed at exercise professionals returning to work at fitness facilities after
SIBEC
SIBEC
1 - 15 of 11,423
Features
Functional training
It’s easy to get stuck in a functional rut, relying on the same old burpees and ball slams. We ask for inspiration on how to put the fun back into functional training
Features
Supplier showcase
With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Features
Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
Features
Coronavirus
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Features
Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
Features
Supplier showcase
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Features
People
Around 50% of our members are currently continuing to pay full membership, with another 10% taking up virtual-only digital membership
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
People
HCM people

Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
Fundamentally, customers don’t want choice, they just want exactly what they want Pine & Gilmore
People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
People
Job search
POST YOUR JOB
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Locking solutions
Monster Padlocks: Locking solutions
Fitness equipment
Stages Cycling: Fitness equipment
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym