Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Deloitte says European health club market hit an all-time high for revenues in 2023

Revenues at bricks and mortar clubs exceeded pre-pandemic levels for most European countries in 2023
Memberships were up on the previous year by 13 per cent
There has been a shift from at-home workouts back to health clubs
Customers rate price over environmental factors when choosing a club

Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market Report 2024.

The recovery is reflected in all key European market indicators: revenues were up 14 per cent; memberships up by 8 per cent and there was a 1 per cent increase in the number of clubs.

Revenues of European health and fitness club operators amounted to €31.8 billion, exceeding pre-pandemic levels for the first time. This was driven by large operators expanding and increases in the price of memberships.

By the end of 2023, the European market counted approximately 65,000 clubs and around 67.6 million members.

The top 20 fitness operators generated €6.3 billion in revenues, an increase of 19 per cent on the previous year and ahead of pre-pandemic levels.

When it comes to size, Basic-Fit has the most members with 3.8 million, followed by RSG Group with 2 million and PureGym a close third with 1.9 million. These three account for around 44 per cent of the members when assessing the top 20.

In total, the top 20 fitness operators by membership recorded 17.4 million members by the end of 2023, an increase of about 13 per cent on the previous year.

The club network of the 20 largest operators grew by 7 per cent to 6,155 clubs.

Consumer behaviour

Deloitte also undertook some detailed consumer insight research, finding a noticeable shift away from home fitness towards club-based exercise.

When choosing a fitness club, the most important factors for consumers with a regular fitness routine are price and value for money, followed by quality of equipment, location, and opening hours.

Social factors such as community, recommendation or socially/ecologically sustainable practices of the operators still play a less important role in the club selection process, although they are considered.

Mergers and acquisitionsA total of 12 M&A deals (with a minimum of four clubs and at least 50 per cent of target’s shares) were recorded across Europe’s health and fitness companies and 142 clubs were transferred.

The top three transactions were the acquisition of the Swiss fitness chain, NonStop Gym, by the financial investor Invision AG; the sale of Actic Group’s clubs in the German-speaking countries to ACISO Holding and the acquisition of Aktiv Trening by the Norwegian fitness company Norsk Treningshelse AS.

This annual report is considered the most comprehensive market report on the European fitness industry and its ecosystem, incorporating the extensive market experience of both Deloitte and EuropeActive, as well as the valuable insights contributed by a network of club operators and industry experts.

This year’s report further details information on sustainability regulation in the EU and contains comprehensive analyses on the development of merger and acquisition activities by brick-and-mortar fitness club operators during the last five years.

Speaking at the European Health and Fitness Forum at FIBO recently, Herman Rutgers, co-author of the report, said EuropeActive is still aiming to hit 100 million members by 2030.

Don’t miss the upcoming issue of HCM, which will include a feature by Karsten Hollasch at Deloitte, giving more information on the European Health & Fitness Market Report 2024. You can sign up for your complimentary copy of the magazine here.

To get a copy of the 184-page European Health & Fitness Market Report 2024by Deloitte and EuropeActive go to the Deloitte website here.

Related news

Missed FIBO? Catch up with the HCM roundup

19 Apr 2024
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...

Top operators gather from across Europe for EHFF

10 Apr 2024
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed ...
Latest News
New research shows that following social media health influencers motivates young people to exercise more ...
Latest News
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. ...
Latest News
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder ...
Latest News
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan ...
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for
HCM magazine
Fitstop is growing well. In 2023 it added 45 locations and launched in New Zealand, Singapore and the US. It has grown sustainably and has great founder-led energy
HCM magazine
We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
Featured supplier news
Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Featured supplier news
Featured supplier news: Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
Company profiles
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex hosts networking golf day at Close House
Speedflex, renowned for its innovative approach to fitness, recently ventured into new territory by hosting its first-ever networking golf day at Close House, one of the most renowned golfing destinations in the UK.
Featured press releases
Wattbike Ltd press release: EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

Deloitte says European health club market hit an all-time high for revenues in 2023

Revenues at bricks and mortar clubs exceeded pre-pandemic levels for most European countries in 2023
Memberships were up on the previous year by 13 per cent
There has been a shift from at-home workouts back to health clubs
Customers rate price over environmental factors when choosing a club

Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market Report 2024.

The recovery is reflected in all key European market indicators: revenues were up 14 per cent; memberships up by 8 per cent and there was a 1 per cent increase in the number of clubs.

Revenues of European health and fitness club operators amounted to €31.8 billion, exceeding pre-pandemic levels for the first time. This was driven by large operators expanding and increases in the price of memberships.

By the end of 2023, the European market counted approximately 65,000 clubs and around 67.6 million members.

The top 20 fitness operators generated €6.3 billion in revenues, an increase of 19 per cent on the previous year and ahead of pre-pandemic levels.

When it comes to size, Basic-Fit has the most members with 3.8 million, followed by RSG Group with 2 million and PureGym a close third with 1.9 million. These three account for around 44 per cent of the members when assessing the top 20.

In total, the top 20 fitness operators by membership recorded 17.4 million members by the end of 2023, an increase of about 13 per cent on the previous year.

The club network of the 20 largest operators grew by 7 per cent to 6,155 clubs.

Consumer behaviour

Deloitte also undertook some detailed consumer insight research, finding a noticeable shift away from home fitness towards club-based exercise.

When choosing a fitness club, the most important factors for consumers with a regular fitness routine are price and value for money, followed by quality of equipment, location, and opening hours.

Social factors such as community, recommendation or socially/ecologically sustainable practices of the operators still play a less important role in the club selection process, although they are considered.

Mergers and acquisitionsA total of 12 M&A deals (with a minimum of four clubs and at least 50 per cent of target’s shares) were recorded across Europe’s health and fitness companies and 142 clubs were transferred.

The top three transactions were the acquisition of the Swiss fitness chain, NonStop Gym, by the financial investor Invision AG; the sale of Actic Group’s clubs in the German-speaking countries to ACISO Holding and the acquisition of Aktiv Trening by the Norwegian fitness company Norsk Treningshelse AS.

This annual report is considered the most comprehensive market report on the European fitness industry and its ecosystem, incorporating the extensive market experience of both Deloitte and EuropeActive, as well as the valuable insights contributed by a network of club operators and industry experts.

This year’s report further details information on sustainability regulation in the EU and contains comprehensive analyses on the development of merger and acquisition activities by brick-and-mortar fitness club operators during the last five years.

Speaking at the European Health and Fitness Forum at FIBO recently, Herman Rutgers, co-author of the report, said EuropeActive is still aiming to hit 100 million members by 2030.

Don’t miss the upcoming issue of HCM, which will include a feature by Karsten Hollasch at Deloitte, giving more information on the European Health & Fitness Market Report 2024. You can sign up for your complimentary copy of the magazine here.

To get a copy of the 184-page European Health & Fitness Market Report 2024by Deloitte and EuropeActive go to the Deloitte website here.

Related news

Missed FIBO? Catch up with the HCM roundup

19 Apr 2024
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...

Top operators gather from across Europe for EHFF

10 Apr 2024
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed ...

Latest news

New research shows that following social media health influencers motivates young people to exercise more
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure.
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the
Innovatise UK Ltd
Innovatise UK Ltd
Complaints about group exercise have become a thing of the past for the Reynolds Group
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There,
Improving physical strength and fitness, mental health and confidence are the main reasons for joining
Global Wellness Summit
Global Wellness Summit
Join us at Elevate from 12-13 June in London for a special one-off live recording
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million.
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health &
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to
Elevate
Elevate
Following a hugely successful event last year in Split, Croatia, a W3Fit EMEA, is heading
Peloton Interactive Inc is believed to be working to get its costs under control in
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests,
Alliance Leisure
Alliance Leisure
1 - 20 of 12,300
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for
HCM magazine
Fitstop is growing well. In 2023 it added 45 locations and launched in New Zealand, Singapore and the US. It has grown sustainably and has great founder-led energy
HCM magazine
We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
HCM magazine
What needs to happen to integrate physical activity with healthcare? Leaders in the sector share their thoughts
HCM magazine
HCM People

Belinda Steward

MD of leisure, health and wellbeing, Places Leisure Places Leisure
We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
HCM magazine
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
HCM magazine
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
HCM People

Jen Holland

CEO: Edinburgh Leisure
Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient
HCM magazine
Featured supplier news
Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Featured supplier news
Featured supplier news: Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
Company profiles
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex hosts networking golf day at Close House
Speedflex, renowned for its innovative approach to fitness, recently ventured into new territory by hosting its first-ever networking golf day at Close House, one of the most renowned golfing destinations in the UK.
Featured press releases
Wattbike Ltd press release: EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites