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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Equinox to launch retreats as the brand expands into travel

Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke luxury travel experiences, featuring domestic and international multi-day journeys next year.

The offering, which will launch in April 2019 with a summit-chasing adventure in Morocco, comes as Equinox expands its global brand beyond luxury fitness clubs and into hospitality with the opening of Equinox Hotels in spring 2019.

The new experiences promise travel to undiscovered corners of the globe, all grounded with fitness and lifestyle programming that aligns with Equinox’s holistic approach to high-performance living.

“Equinox is already recognised globally for transforming the lives of our members with immersive experiences within the four walls of our clubs, so our move into travel is a natural — and almost inevitable — extension of our unmatched lifestyle proposition,” said Harvey Spevak, executive chair, managing partner, Equinox. “Equinox single-handedly invented the concept of fitness-as-lifestyle nearly 30 years ago, and now we are expanding our purview to include active, covetable experiences that empower our discerning members to connect with the world — and themselves.”

Conceived with its member community in mind, the Equinox travel experiences are intended for travellers who want to explore destinations through the lens of transformational health and life maximisation, the company said.

Equinox will also offer completely custom trip concepts and urban retreats developed in consultation with Equinox curators and based on an individual or group’s unique fitness and lifestyle goals. Trips will vary from physically intense adventures such as an Ethiopian journey that traces the birth of elite running and jet-serviced Adirondacks high-alpine hiking, to regenerative and mindfulness excursions to exquisite locales such as India.

A sample multi-day itinerary may include exclusive access to a personalised training session with a champion athlete, an exploration of ultra-seasonal cooking with a foraging experience hosted by a local chef, and a transformative mountaintop meditation at sunrise.

Equinox Hotels will also offer a coordinated program of urban-based travel experiences.

Equinox has enlisted Leah Howe, formerly of Toronto-based Butterfield & Robinson and New York’s Van Wyck & Van Wyck, to helm the effort.

Equinox operates 95 full-service health clubs globally focused on the company’s core tenets of movement, nutrition and regeneration, and offers a holistic approach to fitness, including spa services. In 2019, the company will open its first Equinox Hotel in New York.

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Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke luxury travel experiences, featuring domestic and international multi-day journeys next year.
HAF,IND,SAB,CPW,CAS
THUMB29480_845069.jpg
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One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
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News

Equinox to launch retreats as the brand expands into travel

Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke luxury travel experiences, featuring domestic and international multi-day journeys next year.

The offering, which will launch in April 2019 with a summit-chasing adventure in Morocco, comes as Equinox expands its global brand beyond luxury fitness clubs and into hospitality with the opening of Equinox Hotels in spring 2019.

The new experiences promise travel to undiscovered corners of the globe, all grounded with fitness and lifestyle programming that aligns with Equinox’s holistic approach to high-performance living.

“Equinox is already recognised globally for transforming the lives of our members with immersive experiences within the four walls of our clubs, so our move into travel is a natural — and almost inevitable — extension of our unmatched lifestyle proposition,” said Harvey Spevak, executive chair, managing partner, Equinox. “Equinox single-handedly invented the concept of fitness-as-lifestyle nearly 30 years ago, and now we are expanding our purview to include active, covetable experiences that empower our discerning members to connect with the world — and themselves.”

Conceived with its member community in mind, the Equinox travel experiences are intended for travellers who want to explore destinations through the lens of transformational health and life maximisation, the company said.

Equinox will also offer completely custom trip concepts and urban retreats developed in consultation with Equinox curators and based on an individual or group’s unique fitness and lifestyle goals. Trips will vary from physically intense adventures such as an Ethiopian journey that traces the birth of elite running and jet-serviced Adirondacks high-alpine hiking, to regenerative and mindfulness excursions to exquisite locales such as India.

A sample multi-day itinerary may include exclusive access to a personalised training session with a champion athlete, an exploration of ultra-seasonal cooking with a foraging experience hosted by a local chef, and a transformative mountaintop meditation at sunrise.

Equinox Hotels will also offer a coordinated program of urban-based travel experiences.

Equinox has enlisted Leah Howe, formerly of Toronto-based Butterfield & Robinson and New York’s Van Wyck & Van Wyck, to helm the effort.

Equinox operates 95 full-service health clubs globally focused on the company’s core tenets of movement, nutrition and regeneration, and offers a holistic approach to fitness, including spa services. In 2019, the company will open its first Equinox Hotel in New York.

Sign up for FREE ezines & magazines
Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke luxury travel experiences, featuring domestic and international multi-day journeys next year.
HAF,IND,SAB,CPW,CAS
THUMB29480_845069.jpg

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US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept
Disability sports charity Activity Alliance has called on political parties to commit to giving disabled
Beachbody – the global fitness brand behind Insanity and P90X – has announced that it
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform
MyZone
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Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following
Sport England has published an update on its digital strategy, in which the grassroots organisation
A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in
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EMD UK
EMD UK
1 - 15 of 11,151
Features
Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
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feature
Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
Features
feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
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feature
Legend Leisure Services has delivered an elegant website solution for ANGUSalive
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Cycling
In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
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feature
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Precor and Matrix share their latest operator case studies
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Gita Sjahrir

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Job search
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Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Featured supplier news
Featured supplier: Myzone is adding the
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Ojmar: Locking solutions
Member access schemes
Move GB: Member access schemes
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
GymSales: Management software
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Professional services
Deloitte UK: Professional services
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
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tbc, Pinggu, China
Diary dates
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ExCeL London, London, United Kingdom
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