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Health Club Management

Health Club Management

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Equinox to open two new clubs in London

US-based health club chain Equinox has revealed plans to open two new properties in London.

The premium operator, which opened its first UK club in the capital’s upmarket Kensington area in 2012, said the two new clubs are part of plans for a “continued expansion throughout London in the coming years”.

The first of the new clubs, located at 12 St. James’s Street in central London, is set to open in 2017 while the second – in Shoreditch – will launch in 2019.

“St. James’s and Shoreditch represent two unique communities in our city, each, like Equinox, grounded in substance but elevated in style,” said Gentry Long, managing director of operations in the UK.

“Knowing that there is significant demand for the Equinox lifestyle in London, we feel confident that our offerings will further enhance the culture of these already vibrant neighbourhoods.”

He added that the concept for the St James’ club will be an “intimate addition to the company’s portfolio” and will distinguish itself from other clubs in the market with additional luxury amenities and a capped membership structure.

The club’s interior will be created designer Joyce Wang, while architecture firm Woods Bagot will build out plans to preserve original details of the historic building, fusing old and new to create a unique backdrop for this exclusive experience.

The club will also offer Tier X, Equinox’s bespoke, performance-driven health coaching, a boutique spa and lounge café.

Equinox currently operates 83 upscale, full-service clubs in the US and Canada, in addition to the single site in London.

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US-based health club chain Equinox has revealed plans to open two new properties in London.
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    Equinox to open two new clubs in London

    US-based health club chain Equinox has revealed plans to open two new properties in London.

    The premium operator, which opened its first UK club in the capital’s upmarket Kensington area in 2012, said the two new clubs are part of plans for a “continued expansion throughout London in the coming years”.

    The first of the new clubs, located at 12 St. James’s Street in central London, is set to open in 2017 while the second – in Shoreditch – will launch in 2019.

    “St. James’s and Shoreditch represent two unique communities in our city, each, like Equinox, grounded in substance but elevated in style,” said Gentry Long, managing director of operations in the UK.

    “Knowing that there is significant demand for the Equinox lifestyle in London, we feel confident that our offerings will further enhance the culture of these already vibrant neighbourhoods.”

    He added that the concept for the St James’ club will be an “intimate addition to the company’s portfolio” and will distinguish itself from other clubs in the market with additional luxury amenities and a capped membership structure.

    The club’s interior will be created designer Joyce Wang, while architecture firm Woods Bagot will build out plans to preserve original details of the historic building, fusing old and new to create a unique backdrop for this exclusive experience.

    The club will also offer Tier X, Equinox’s bespoke, performance-driven health coaching, a boutique spa and lounge café.

    Equinox currently operates 83 upscale, full-service clubs in the US and Canada, in addition to the single site in London.

    Sign up for FREE ezines & magazines
    US-based health club chain Equinox has revealed plans to open two new properties in London.
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