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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Echelon Fitness secures North Castle investment

Private equity firm North Castle Partners has taken a stake in at-home fitness and indoor cycling specialist Echelon Fitness.

The undisclosed investment will be used to expand the company's reach on the US and Canadian markets.

Echelon is looking to muscle in on the lucrative at-home indoor cycling market. It offers personalised workouts and an online community "at a reasonable cost".

By linking the Echelon Connect Bike and Fit App, members can use their own screens — from mobile phones to tablets to smart TVs — to join a variety of live and on-demand classes and special events led by instructors.

Echelon also operates a 4,300 sq ft indoor cycling studio at its HQ in Chattanooga, Tennessee.

According to Lou Lentine, president of Echelon Fitness, the North Castle deal will "bring Echelon’s total valuation to over US$100m".

"With North Castle’s investment and strategic partnership, Echelon will continue to become a leader in connected fitness products," Lentine said.

“Having North Castle on board provides many years of industry knowledge and successful relationships to help further our mission to offer connected fitness for everyone.”

North Castle's existing fitness and wellness investments include stakes in Equinox, Barry’s Bootcamp, Curves International, Octane Fitness, weight loss programme Jenny Craig and CR Fitness – a leading franchisee group in the Crunch Fitness network.

• To read an interview with Jon Canarick, North Castle's fitness lead, click here for the May 2019 issue of HCM magazine.

The investment comes one year after the launch of Echelon’s first Connect bike, which resulted in a 737 per cent increase in sales for the company.

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Private equity firm North Castle Partners has taken a stake in at-home fitness and indoor cycling specialist Echelon Fitness.
HAF
imagesX/THUMB342592_378199_589463.jpg
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Echelon Fitness secures North Castle investment

Private equity firm North Castle Partners has taken a stake in at-home fitness and indoor cycling specialist Echelon Fitness.

The undisclosed investment will be used to expand the company's reach on the US and Canadian markets.

Echelon is looking to muscle in on the lucrative at-home indoor cycling market. It offers personalised workouts and an online community "at a reasonable cost".

By linking the Echelon Connect Bike and Fit App, members can use their own screens — from mobile phones to tablets to smart TVs — to join a variety of live and on-demand classes and special events led by instructors.

Echelon also operates a 4,300 sq ft indoor cycling studio at its HQ in Chattanooga, Tennessee.

According to Lou Lentine, president of Echelon Fitness, the North Castle deal will "bring Echelon’s total valuation to over US$100m".

"With North Castle’s investment and strategic partnership, Echelon will continue to become a leader in connected fitness products," Lentine said.

“Having North Castle on board provides many years of industry knowledge and successful relationships to help further our mission to offer connected fitness for everyone.”

North Castle's existing fitness and wellness investments include stakes in Equinox, Barry’s Bootcamp, Curves International, Octane Fitness, weight loss programme Jenny Craig and CR Fitness – a leading franchisee group in the Crunch Fitness network.

• To read an interview with Jon Canarick, North Castle's fitness lead, click here for the May 2019 issue of HCM magazine.

The investment comes one year after the launch of Echelon’s first Connect bike, which resulted in a 737 per cent increase in sales for the company.

Sign up for FREE ezines & magazines
Private equity firm North Castle Partners has taken a stake in at-home fitness and indoor cycling specialist Echelon Fitness.
HAF
imagesX/THUMB342592_378199_589463.jpg

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Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
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Featured supplier: Tennis pro Marcus Willis to speak at active-net 2020
Professional tennis player, Marcus Willis, has been announced as the after-dinner speaker at active-net 2020, which takes place this month.
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promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
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Wattbike AtomX
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Join our tribe. Become powered by Wattbike. Read more
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PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
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Click on a catalogue to view it online
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