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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

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EHFF 2019: European fitness market still growing

The European fitness market continues to grow at a steady rate, according to the latest European Health & Fitness Market Report, published in partnership by Deloitte and EuropeActive.

The report shows that the market grew 3.4 per cent in 2018, with revenues of €27.2bn and total memberships of 62.2 million.

Deloitte's Karsten Hollasch presented the findings of the report at the European Health and Fitness Forum (EHFF), which is being held in Cologne, Germany today. Now in its sixth year, the EHFF is taking place during the FIBO 2019 trade show.

Hollasch said low-cost operator Basic Fit grew fastest out of all European companies during 2018, reporting an additional 1m new members.

Other operators growing their membership at a fast pace include McFit, which added 700,000 new members; Pure Gym with 600,000; Fit X with 500,000; The Gym Group (400,000) and Clever Fit (400,000).

Hollasch added that he expects total gym membership to grow from the current 62.2 million to 86 million by 2025.

"This will increase average market penetration rates from the current 7.8 per cent to 11 per cent," he added.

"The market size by 2025 depends on growth rate – 3.8 per cent would give 81 million members and 4.7 per cent gives 86m."

Other keynotes at EHFF included one given by David Long, CEO of Orangetheory Fitness, who told delegates that there was "a lot of white space" in the world for fitness and "massive room for growth – but a lack of understanding of the ‘why?’ of fitness".

"Personalisation is vital - it’s hard to serve up an experience in a gym without it," Long said.

"When consumers enter the fitness market, we have to ask what is important to them.

"At Orangetheory, we look at greater outcomes than just losing body fat, such as cardiovascular health, increased energy, better mental health and aim to encourage members to share successes and get on a cycle of growth.”

• The EHFF is taking place today as part of the week-long FIBO event. HCM editor Liz Terry will be reporting and live-tweeting from the event, follow her on Twitter at @elizterry

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The European fitness market continues to grow at a steady rate, according to the latest European Health & Fitness Market Report, published in partnership by Deloitte and EuropeActive.
HAF,FIT,IND,PTS,EVT,SAM,RES
imagesX/THUMB341393_680863_306351.jpg
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News

EHFF 2019: European fitness market still growing

The European fitness market continues to grow at a steady rate, according to the latest European Health & Fitness Market Report, published in partnership by Deloitte and EuropeActive.

The report shows that the market grew 3.4 per cent in 2018, with revenues of €27.2bn and total memberships of 62.2 million.

Deloitte's Karsten Hollasch presented the findings of the report at the European Health and Fitness Forum (EHFF), which is being held in Cologne, Germany today. Now in its sixth year, the EHFF is taking place during the FIBO 2019 trade show.

Hollasch said low-cost operator Basic Fit grew fastest out of all European companies during 2018, reporting an additional 1m new members.

Other operators growing their membership at a fast pace include McFit, which added 700,000 new members; Pure Gym with 600,000; Fit X with 500,000; The Gym Group (400,000) and Clever Fit (400,000).

Hollasch added that he expects total gym membership to grow from the current 62.2 million to 86 million by 2025.

"This will increase average market penetration rates from the current 7.8 per cent to 11 per cent," he added.

"The market size by 2025 depends on growth rate – 3.8 per cent would give 81 million members and 4.7 per cent gives 86m."

Other keynotes at EHFF included one given by David Long, CEO of Orangetheory Fitness, who told delegates that there was "a lot of white space" in the world for fitness and "massive room for growth – but a lack of understanding of the ‘why?’ of fitness".

"Personalisation is vital - it’s hard to serve up an experience in a gym without it," Long said.

"When consumers enter the fitness market, we have to ask what is important to them.

"At Orangetheory, we look at greater outcomes than just losing body fat, such as cardiovascular health, increased energy, better mental health and aim to encourage members to share successes and get on a cycle of growth.”

• The EHFF is taking place today as part of the week-long FIBO event. HCM editor Liz Terry will be reporting and live-tweeting from the event, follow her on Twitter at @elizterry

Sign up for FREE ezines & magazines
The European fitness market continues to grow at a steady rate, according to the latest European Health & Fitness Market Report, published in partnership by Deloitte and EuropeActive.
HAF,FIT,IND,PTS,EVT,SAM,RES
imagesX/THUMB341393_680863_306351.jpg

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Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
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Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
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Company profile: TRIB3 International Ltd
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Catalogue Gallery
Click on a catalogue to view it online
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Deloitte UK: Professional services
Audio visual
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Fitness equipment
Healthcheck Services Ltd: Fitness equipment
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SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
GymSales: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Comfort Zone - Davines S.p.A: Skincare
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Eleiko Sport AB: Exercise equipment
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Diary dates
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