Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Dutch boutique brand Switch The Gym launches – has ambitious growth plans

Switch offers group training with the attention and expertise of personal training, but without the expense
– Terry Labee

Dutch boutique fitness brand Switch The Gym has launched its second studio in Eindhoven, The Netherlands, just three months after opening its first site in the town of Veldhoven.

A third studio is already in the works and is due to open during Q1 2020.

Founded by Terry Labee, Switch The Gym offers a timetable of HIIT group workouts at an affordable price point.

Labee spent a decade as a personal trainer before launching the company, with the aim of "bringing the benefits of PT to those who couldn’t afford one to one training".

“Switch is for everyone who wants to achieve results," Labee said.

"It offers the fun and energy of group training with the attention and expertise of personal training, but without the expense.

Data and technology sit at the heart of the concept, which includes LED lighting and surround sound.

Labee has worked in partnership with Myzone to develop a bespoke Switch app, which utilises the heart rate tracking technology to motivate participants during their sessions.

During workouts, all members wear a Myzone belt, which sends real-time data to the app – as well as the traditional Myzone screens inside the studio.

“Data is only useful if it is user-friendly and easily understood, which is why we have developed the Switch app using Myzone’s algorithms and data," Labee added.

"The big advantage of heart rate training at Switch is that it makes all members equal because everyone trains at the same intensity regardless of their level of fitness.

“It means everyone can train together, whether they are beginner or advanced, young or old. This creates a great atmosphere in the studio and keeps members motivated during the classes.”

The third Switch The Gym studio is set to open in the city of Tilburg.

Labee has already revealed plans to expand the brand internationally into Germany and Belgium.

Jonathan Monks, director, EMEA at Myzone, added: “We’ve enjoyed working with Terry and the talented team at Switch to help them take the first steps in realising their huge ambition, and we look forward to a successful partnership as both of our brands grow across Europe."

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News

Dutch boutique brand Switch The Gym launches – has ambitious growth plans

Switch offers group training with the attention and expertise of personal training, but without the expense
– Terry Labee

Dutch boutique fitness brand Switch The Gym has launched its second studio in Eindhoven, The Netherlands, just three months after opening its first site in the town of Veldhoven.

A third studio is already in the works and is due to open during Q1 2020.

Founded by Terry Labee, Switch The Gym offers a timetable of HIIT group workouts at an affordable price point.

Labee spent a decade as a personal trainer before launching the company, with the aim of "bringing the benefits of PT to those who couldn’t afford one to one training".

“Switch is for everyone who wants to achieve results," Labee said.

"It offers the fun and energy of group training with the attention and expertise of personal training, but without the expense.

Data and technology sit at the heart of the concept, which includes LED lighting and surround sound.

Labee has worked in partnership with Myzone to develop a bespoke Switch app, which utilises the heart rate tracking technology to motivate participants during their sessions.

During workouts, all members wear a Myzone belt, which sends real-time data to the app – as well as the traditional Myzone screens inside the studio.

“Data is only useful if it is user-friendly and easily understood, which is why we have developed the Switch app using Myzone’s algorithms and data," Labee added.

"The big advantage of heart rate training at Switch is that it makes all members equal because everyone trains at the same intensity regardless of their level of fitness.

“It means everyone can train together, whether they are beginner or advanced, young or old. This creates a great atmosphere in the studio and keeps members motivated during the classes.”

The third Switch The Gym studio is set to open in the city of Tilburg.

Labee has already revealed plans to expand the brand internationally into Germany and Belgium.

Jonathan Monks, director, EMEA at Myzone, added: “We’ve enjoyed working with Terry and the talented team at Switch to help them take the first steps in realising their huge ambition, and we look forward to a successful partnership as both of our brands grow across Europe."

Sign up for FREE ezines & magazines

News

The number of people in the US with a health club membership has increased by
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Food labelling that shows the amount of exercise needed to burn off the calories in
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Features
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Featured supplier news
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Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Audio visual
Hutchison Technologies: Audio visual
Spa software
SpaBooker: Spa software
Professional services
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
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Property & Tenders
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Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab