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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Sky enters the fitness market via deal with Fiit

Digital fitness brand Fiit has secured a groundbreaking deal with satellite TV giant, Sky, to make its virtual workout platform available through the subscription-based Sky Q service.

As a result of the deal, consumers will be able to stream Fiit content direct to their TVs, accessing a wide range of classes, including HIIT, combat, strength training, yoga, pilates, mobility flows and breathwork.

Workouts are led by trainers including Adrienne Herbert, Cat Meffan, Corinne Naomi, Gede Foster, Gus Vaz Tostes.

The move will see Sky Q – which is believed to have more than 3.6 million subscribers – become the first UK TV platform to offer an integrated fitness app.

From today, a range of 24 Fiit classes will be available free of charge to all Sky Q customers, with the option to pay to upgrade to the full Fiit service on one of the company's three standard price plans – monthly £20, quarterly £45 and yearly £120.

Sky VIP customers who upgrade to paid-for now will receive a 25 per cent discount, while existing Fiit members will be able to sign into their account on Sky Q.

Fiit joins a range of other apps on the Sky Q box, including, Netflix, Disney+, Spotify, YouTube, YouTube Kids, ROXi, Highbrow and Playworks.

The partnership is the latest example of the rapid growth of the virtual fitness market and how the growth is attracting major, non-fitness players to move into the market.

Fraser Stirling, group chief product officer for Sky said: "This is just the first fitness experience to come to the platform, reflecting how important Sky Q is to home life.

"TV is now about much more than our favourite show or movie, it’s how we listen to music, it’s about education, gaming, health and wellbeing and much more."

Stirling's comments indicate that Sky may be open to approaches from other virtual content providers.

According to Fiit CEO, Daniel Shellard, digital fitness is in line for exponential growth, with Fiit aiming to be "the world's most accessible digital fitness platform."

He said: “Driven by interactive experiences and consumers constantly evolving fitness habits, it’s predicted that the fitness streaming market will grow exponentially over the coming year, with audience sizes comparable to that of entertainment streaming."

Fiit was founded in 2017 by a team of ex-Google employees and Qubit founders, with the aim of providing a credible alternative to gyms and studios, although the pivot of gym operators to digital has seen it collaborating with operators such as The Gym Group.

Fiit uses a mobile app to connect a chest strap worn by the user to their TV, creating a live connection to on-screen fitness instructors and allowing real-time performance monitoring.

Find out more here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Digital fitness brand Fiit has secured a groundbreaking deal with satellite TV giant, Sky, to make its virtual workout platform available through the subscription-based Sky Q service.
PTS,HAF,FIT,IND,TEC
2020/THUMB346352_636267_80549.jpg
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News

Sky enters the fitness market via deal with Fiit

Digital fitness brand Fiit has secured a groundbreaking deal with satellite TV giant, Sky, to make its virtual workout platform available through the subscription-based Sky Q service.

As a result of the deal, consumers will be able to stream Fiit content direct to their TVs, accessing a wide range of classes, including HIIT, combat, strength training, yoga, pilates, mobility flows and breathwork.

Workouts are led by trainers including Adrienne Herbert, Cat Meffan, Corinne Naomi, Gede Foster, Gus Vaz Tostes.

The move will see Sky Q – which is believed to have more than 3.6 million subscribers – become the first UK TV platform to offer an integrated fitness app.

From today, a range of 24 Fiit classes will be available free of charge to all Sky Q customers, with the option to pay to upgrade to the full Fiit service on one of the company's three standard price plans – monthly £20, quarterly £45 and yearly £120.

Sky VIP customers who upgrade to paid-for now will receive a 25 per cent discount, while existing Fiit members will be able to sign into their account on Sky Q.

Fiit joins a range of other apps on the Sky Q box, including, Netflix, Disney+, Spotify, YouTube, YouTube Kids, ROXi, Highbrow and Playworks.

The partnership is the latest example of the rapid growth of the virtual fitness market and how the growth is attracting major, non-fitness players to move into the market.

Fraser Stirling, group chief product officer for Sky said: "This is just the first fitness experience to come to the platform, reflecting how important Sky Q is to home life.

"TV is now about much more than our favourite show or movie, it’s how we listen to music, it’s about education, gaming, health and wellbeing and much more."

Stirling's comments indicate that Sky may be open to approaches from other virtual content providers.

According to Fiit CEO, Daniel Shellard, digital fitness is in line for exponential growth, with Fiit aiming to be "the world's most accessible digital fitness platform."

He said: “Driven by interactive experiences and consumers constantly evolving fitness habits, it’s predicted that the fitness streaming market will grow exponentially over the coming year, with audience sizes comparable to that of entertainment streaming."

Fiit was founded in 2017 by a team of ex-Google employees and Qubit founders, with the aim of providing a credible alternative to gyms and studios, although the pivot of gym operators to digital has seen it collaborating with operators such as The Gym Group.

Fiit uses a mobile app to connect a chest strap worn by the user to their TV, creating a live connection to on-screen fitness instructors and allowing real-time performance monitoring.

Find out more here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Digital fitness brand Fiit has secured a groundbreaking deal with satellite TV giant, Sky, to make its virtual workout platform available through the subscription-based Sky Q service.
PTS,HAF,FIT,IND,TEC
2020/THUMB346352_636267_80549.jpg

News

Gym and health club members in England have flocked back to fitness facilities in droves
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership
Gyms, health clubs, leisure centres and fitness studios in England are back in business today
The UK government has published its impact report for the three-tier COVID-19 alert system, which
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity
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Jetts Fitness CEO, Elaine Jobson has adapted and simplified Maslow’s Hierarchy of Needs to better fit the company – built on a foundation of company vision, purpose, and values; which Elaine believes should permeate through everything Jetts does.
Opinion: Jetts Fitness – Brilliant Basics, Maslow’s Hierarchy of Needs, and Net Promoter Score®
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
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Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Locking solutions
Monster Padlocks: Locking solutions
Software
Volution.fit: Software
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
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Service Sport: Uniforms
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International SPA Association - iSPA: Trade associations
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