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FITNESS, HEALTH, WELLNESS

Latest news

Dedicated recovery clubs tipped to become a trend

Buzz around recovery areas at PerformX
Remedy Place founder tips social wellness club sector for rapid growth
Thought leaders say the UK needs to catch up with the US in recovery areas
Health and fitness sector needs to own the wellbeing space

Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.

The UK is currently lagging behind the US – where ice bath searches increased by more than 500 per cent from 2022 to 2023 – but now this trend is starting to gain traction. Zynk Design owner, Stavros Theodoulou said he’s averaging an enquiry each week about setting up facilities based on recovery and social wellness, including a mix of traditional and infrared saunas, percussion guns, cryotherapy and ice baths.

Some operators are going further down the medical/biohacking route, such as Lunar Health Clubs which opens in Marlow in April. Theodoulou says many of these leads are coming from outside the health club industry.

Founder of one of the world’s first social wellness club, Remedy Place, Dr Jonathan Leary, gave the keynote speech. “Wellness is now a necessity not a luxury,” he said. “The pandemic showed people that our health is the most important thing in their lives. Our bodies are our number one asset, but we’re not given the instruction manual.” Leary says the health and fitness industry can step into this space.

Leary predicts that standalone social wellness clubs – allowing people to be sociable while practicing self-care – will become as big as gyms. They give the option of socialising without toxins and temptation and some medical functions, such as functional medicine and biohacking, outside of the stressful hospital environment.

“Life is stressful, loneliness is prevalent, people need to connect but most social experiences are filled with temptation and toxins,” he says. “The social wellness industry is growing and offers a great deal of untapped opportunity. We need to fix the loneliness problem and social wellness fills that gap of doing something sociable without booze.”

According to Deloitte, by 2040, 80 per cent of healthcare spend in the US will be preventative. “There is a drastic rise in people who are co-managing their health with complementary medicine, such as physiotherapists, chiropractors, Traditional Chinese Medicine, while hyperbaric chambers, saunas and ice baths are becoming more common in hotels, gyms and homes,” says Leary.

Leary plans to open two Remedy Places each year until he reaches 15 to 20 globally. A free educational platform is being launched, to broaden accessibility to the knowledge and to give back as a luxury brand. The Framework is based around seven pillars which touch every aspect of modern life: human connection, environments, time management, stress resilience, personal development, appearance and metrics to enhance a healthy lifestyle.

Other verticals are also being created to allow the benefits to trickle down.

Healthspan more important than lifespan

In his speech on longevity, Oli Patrick, said healthspan is now more desirable than lifespan: we’re living longer but we’re not living better, many of those years are spent with chronic bad health.

“Longevity is a boom topic, personalised medicine is growing fast and people are prepared to spend money to look after their wellbeing,” says Patrick.

He encourages health and fitness operators to own the wellbeing space: “Medicine is stuck in a treatment paradigm to catch people when they’ve slid into decline and bring them back to neutral, whereas the health and fitness industry has the opportunity to take them beyond neutral and into optimal functioning.

“We hold the toolkit and we need to engage people with longevity early,” he says. “Exercise is medicine: VO2 max is the best predictor of how long you will live. Doctors should be measuring it but don’t know how to improve it, whereas our industry does.”

Patrick urges the gym industry to move into the wellbeing space, going beyond addressing movement alone, and educating clients on nutrition, sleep/recovery, environment (ie minimising toxins) and how people think about themselves.

“We can give advice across the five domains which significantly boost biology,” he says. “We need to broaden our language and use of metrics to own the wellbeing space. No one else is currently helping people to do this.”

This thinking was echoed throughout the rest of the conference. Third Space CEO, Colin Waggett, said recovery is now one of the main growth areas, along with Reformer Pilates.

Indigo Fitness was showcasing its recovery suites, which include compression, vibration and infrared therapy, as well as massage guns. Product and technical manager, Jethro Stride, said there is a growing interest in recovery. Indigo Fitness is currently talking to the Ministry of Defence as well as high-end operators.

Joie Risk, managing director of infrared saunas, Sunlighten Saunas, said the UK has been trailing the US for the last five years but now interest is definitely building.

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HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
HCM magazine
HCM People

Belinda Steward

MD of leisure, health and wellbeing, Places Leisure Places Leisure
We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
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Supplier Showcase
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
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In person, St Andrews, United Kingdom
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Diary dates

Latest news

Dedicated recovery clubs tipped to become a trend

Buzz around recovery areas at PerformX
Remedy Place founder tips social wellness club sector for rapid growth
Thought leaders say the UK needs to catch up with the US in recovery areas
Health and fitness sector needs to own the wellbeing space

Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.

The UK is currently lagging behind the US – where ice bath searches increased by more than 500 per cent from 2022 to 2023 – but now this trend is starting to gain traction. Zynk Design owner, Stavros Theodoulou said he’s averaging an enquiry each week about setting up facilities based on recovery and social wellness, including a mix of traditional and infrared saunas, percussion guns, cryotherapy and ice baths.

Some operators are going further down the medical/biohacking route, such as Lunar Health Clubs which opens in Marlow in April. Theodoulou says many of these leads are coming from outside the health club industry.

Founder of one of the world’s first social wellness club, Remedy Place, Dr Jonathan Leary, gave the keynote speech. “Wellness is now a necessity not a luxury,” he said. “The pandemic showed people that our health is the most important thing in their lives. Our bodies are our number one asset, but we’re not given the instruction manual.” Leary says the health and fitness industry can step into this space.

Leary predicts that standalone social wellness clubs – allowing people to be sociable while practicing self-care – will become as big as gyms. They give the option of socialising without toxins and temptation and some medical functions, such as functional medicine and biohacking, outside of the stressful hospital environment.

“Life is stressful, loneliness is prevalent, people need to connect but most social experiences are filled with temptation and toxins,” he says. “The social wellness industry is growing and offers a great deal of untapped opportunity. We need to fix the loneliness problem and social wellness fills that gap of doing something sociable without booze.”

According to Deloitte, by 2040, 80 per cent of healthcare spend in the US will be preventative. “There is a drastic rise in people who are co-managing their health with complementary medicine, such as physiotherapists, chiropractors, Traditional Chinese Medicine, while hyperbaric chambers, saunas and ice baths are becoming more common in hotels, gyms and homes,” says Leary.

Leary plans to open two Remedy Places each year until he reaches 15 to 20 globally. A free educational platform is being launched, to broaden accessibility to the knowledge and to give back as a luxury brand. The Framework is based around seven pillars which touch every aspect of modern life: human connection, environments, time management, stress resilience, personal development, appearance and metrics to enhance a healthy lifestyle.

Other verticals are also being created to allow the benefits to trickle down.

Healthspan more important than lifespan

In his speech on longevity, Oli Patrick, said healthspan is now more desirable than lifespan: we’re living longer but we’re not living better, many of those years are spent with chronic bad health.

“Longevity is a boom topic, personalised medicine is growing fast and people are prepared to spend money to look after their wellbeing,” says Patrick.

He encourages health and fitness operators to own the wellbeing space: “Medicine is stuck in a treatment paradigm to catch people when they’ve slid into decline and bring them back to neutral, whereas the health and fitness industry has the opportunity to take them beyond neutral and into optimal functioning.

“We hold the toolkit and we need to engage people with longevity early,” he says. “Exercise is medicine: VO2 max is the best predictor of how long you will live. Doctors should be measuring it but don’t know how to improve it, whereas our industry does.”

Patrick urges the gym industry to move into the wellbeing space, going beyond addressing movement alone, and educating clients on nutrition, sleep/recovery, environment (ie minimising toxins) and how people think about themselves.

“We can give advice across the five domains which significantly boost biology,” he says. “We need to broaden our language and use of metrics to own the wellbeing space. No one else is currently helping people to do this.”

This thinking was echoed throughout the rest of the conference. Third Space CEO, Colin Waggett, said recovery is now one of the main growth areas, along with Reformer Pilates.

Indigo Fitness was showcasing its recovery suites, which include compression, vibration and infrared therapy, as well as massage guns. Product and technical manager, Jethro Stride, said there is a growing interest in recovery. Indigo Fitness is currently talking to the Ministry of Defence as well as high-end operators.

Joie Risk, managing director of infrared saunas, Sunlighten Saunas, said the UK has been trailing the US for the last five years but now interest is definitely building.

Related news

Third Space gears up to open three new clubs

27 Feb 2024
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
Related features

Spa People: Dr Jonathan Leary

Spa Business 2024 issue 1
The Remedy Place co-founder says the self-care industry is going to blow up

Latest news

Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There,
Improving physical strength and fitness, mental health and confidence are the main reasons for joining
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company
Innovatise UK Ltd
Innovatise UK Ltd
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million.
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health &
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the
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Elevate
Elevate
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of questions
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Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had
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Join us at Elevate from 12-13 June in London for a special one-off live recording
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Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
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Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
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The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
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HCM promotional features
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Francesca Cooper-Boden says health assessment services can boost health club retention
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Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
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We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
HCM magazine
HCM People

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We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
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Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Featured supplier news
Featured supplier news: Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Company profiles
Company profile: Mindbody
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcase
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Perfect Gym press release: PerfectGym joins Sport Alliance
Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, has announced the acquisition of PerfectGym, the international software provider to fitness and leisure businesses.
Featured press releases
Greenwich Leisure Limited press release: GLL fitness instructor smashes World Record
Anthony Bryan, a fitness instructor at GLL’s Southbury Leisure Centre, recently took part in the London Marathon.
Directory
Spa software
SpaBooker: Spa software
Salt therapy products
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Cryotherapy
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
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Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
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Diary dates
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