GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

David Lloyd Leisure smashes recovery target to hit pre-pandemic membership levels

David Lloyd Leisure (DLL) has bounced back to pre-pandemic membership levels seven months ahead of schedule
The operator, which has 122 clubs across Europe, now has 660,000 members
DLL had initially estimated to reach pre-pandemic membership levels by the spring of 2022
DLL's locations in residential areas have played to changing working patterns
No one could have predicted such a phenomenal bounceback
– Russell Barnes, CEO, David Lloyd Leisure

Russell Barnes, CEO of David Lloyd Leisure (DLL), has told HCM the company has 'smashed' its initial business recovery forecast by returning to pre-pandemic membership levels sevens months ahead of expectations.

The operator, which has 122 clubs – 99 in the UK and a further 23 across Europe – now has 660,000 members across its estate.

It had initially estimated to reach that figure by the spring of 2022.

Barnes said the rapid bounceback and unprecedented business growth since the Europe-wide reopening of clubs earlier this year had, in part, been fuelled by pent-up demand experienced by the industry as a whole.

“Like many businesses, we anticipated a strong post-pandemic recovery, but no one could have predicted such a phenomenal bounceback," he explained. "The health crisis has clearly fuelled demand for wellbeing and fitness, but our clubs, with their breadth of family-friendly lifestyle products, and suburban locations, mean that we are particularly well placed to take advantage of the boom."

Barnes also said DLL's offer of family-friendly lifestyle facilities – in addition to their suburban locations – have also driven the uplift.

"Our offer supports the shift in lifestyles to hybrid working and less commuting, which has seen a boom in people looking to join health clubs closer to home," he said.

"Our Clubrooms also provide business lounges for those working remotely, as well as a friendly club community, supporting mental wellbeing after months of isolation working from home."

Since the reopening of facilities in Europe, Barnes says DLL has been able to attract not only its traditional member base, but also a broader range of people who may not previously have considered DLL, but are now looking for 'more than just a gym'.

This, says Barnes, is down to the pandemic not only resulting in people valuing mental and physical health more than ever but also being willing to invest more of their disposable income in their health.

"Most importantly," says Barnes, "We've worked hard to fulfil our responsibility to all our members – old and new – to always offer the best possible environment and products that reflect their changing needs and lifestyle – and we intend to go on doing just that.”

Watch out for HCM's exclusive interview with Russell Barnes in the next issue of the magazine, which will be out in August.

Be the first to read HCM's interview with Russell Barnes when it's published, by signing up here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Russell Barnes, CEO of David Lloyd Leisure (DLL), has told HCM the company has 'smashed' its initial business recovery forecast by returning to pre-pandemic membership levels sevens months ahead of expectations.
HAF,FIT,IND,PTS
2021/THUMB348270_619773_752837.jpg
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Insight
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
HCM Magazine
HCM magazine
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM magazine
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM magazine
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: énergie Fitness
Empowered Brands, owner of the énergie fitness business, has leveraged more than 18 years of ...
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

David Lloyd Leisure smashes recovery target to hit pre-pandemic membership levels

David Lloyd Leisure (DLL) has bounced back to pre-pandemic membership levels seven months ahead of schedule
The operator, which has 122 clubs across Europe, now has 660,000 members
DLL had initially estimated to reach pre-pandemic membership levels by the spring of 2022
DLL's locations in residential areas have played to changing working patterns
No one could have predicted such a phenomenal bounceback
– Russell Barnes, CEO, David Lloyd Leisure

Russell Barnes, CEO of David Lloyd Leisure (DLL), has told HCM the company has 'smashed' its initial business recovery forecast by returning to pre-pandemic membership levels sevens months ahead of expectations.

The operator, which has 122 clubs – 99 in the UK and a further 23 across Europe – now has 660,000 members across its estate.

It had initially estimated to reach that figure by the spring of 2022.

Barnes said the rapid bounceback and unprecedented business growth since the Europe-wide reopening of clubs earlier this year had, in part, been fuelled by pent-up demand experienced by the industry as a whole.

“Like many businesses, we anticipated a strong post-pandemic recovery, but no one could have predicted such a phenomenal bounceback," he explained. "The health crisis has clearly fuelled demand for wellbeing and fitness, but our clubs, with their breadth of family-friendly lifestyle products, and suburban locations, mean that we are particularly well placed to take advantage of the boom."

Barnes also said DLL's offer of family-friendly lifestyle facilities – in addition to their suburban locations – have also driven the uplift.

"Our offer supports the shift in lifestyles to hybrid working and less commuting, which has seen a boom in people looking to join health clubs closer to home," he said.

"Our Clubrooms also provide business lounges for those working remotely, as well as a friendly club community, supporting mental wellbeing after months of isolation working from home."

Since the reopening of facilities in Europe, Barnes says DLL has been able to attract not only its traditional member base, but also a broader range of people who may not previously have considered DLL, but are now looking for 'more than just a gym'.

This, says Barnes, is down to the pandemic not only resulting in people valuing mental and physical health more than ever but also being willing to invest more of their disposable income in their health.

"Most importantly," says Barnes, "We've worked hard to fulfil our responsibility to all our members – old and new – to always offer the best possible environment and products that reflect their changing needs and lifestyle – and we intend to go on doing just that.”

Watch out for HCM's exclusive interview with Russell Barnes in the next issue of the magazine, which will be out in August.

Be the first to read HCM's interview with Russell Barnes when it's published, by signing up here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Russell Barnes, CEO of David Lloyd Leisure (DLL), has told HCM the company has 'smashed' its initial business recovery forecast by returning to pre-pandemic membership levels sevens months ahead of expectations.
HAF,FIT,IND,PTS
2021/THUMB348270_619773_752837.jpg

News

A new high-end workspace, designed for the use of personal trainers, coaches and other health
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it
Half of UK adults aren't happy with their physical fitness levels, according to a study
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture
Les Mills
Les Mills
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the
In a major move against the gym market, Apple has revealed a number of upgrades
Physical activity professionals in England will soon be able to access free, one-to-one learning with
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology.
An award celebrating outstanding individuals in the fitness sector is to be named in honour
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal
Miha Bodytec GmbH
Miha Bodytec GmbH
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a
3d Leisure has acquired franchised studio operator Yourzone45 from Elms Fitness Group for an undisclosed
A new, one-day conference will create a platform for a debate on how the global
The Gym Group says it intends to exploit "the most favourable property market in its
New data from the ukactive Research Institute shows that for every 100,000 visits to UK
The basal metabolic rate at which a body burns calories peaks at a much earlier
FIBO Exhibition
FIBO Exhibition
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the
Rainer Schaller's RSG Group has set 20 September as the opening date for its first
Fitness is the world's most popular physical activity and more than 50 per cent of
FreeMotion Fitness
FreeMotion Fitness
1 - 20 of 12,022
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Insight
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
HCM Magazine
HCM magazine
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM magazine
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM magazine
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM magazine
It’s as much about capacity and programming in the clubs as it is about creating innovative ways to engage customers to come and use us
HCM magazine
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM magazine
HCM people

David Beckham

Global partner, F45
This partnership with F45 is an exciting business venture for me
HCM magazine
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM magazine
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: énergie Fitness
Empowered Brands, owner of the énergie fitness business, has leveraged more than 18 years of ...
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FreeMotion Fitness
FreeMotion Fitness