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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Athletes’ skills should be used and recognised in wider society, says Dame Kelly Holmes

A campaign which highlights the value and skills of retiring athletes has been launched by Dame Kelly Holmes in London today (17 October).

More Than Medals has been established by the Olympic gold medallist’s eponymous Trust, and encourages athletes to use their “attitudes, behaviours and experiences” to work with young disadvantaged individuals after leaving their sport.

As well as providing athletes a chance to help those less fortunate, it gives them a purpose and opportunity to transfer their skills away from the sporting stage.

“Every year hundreds of world-class athletes reach a position where they need to consider their lives beyond sport. This will be even higher during an Olympic and Paralympic year,” said Holmes during the inaugural More Than Medals conference, hosted by Deloitte.

“I’m not convinced that enough awareness has been made in the past surrounding the ability of athletes to take their high-performing qualities into other arenas, when trained appropriately,” she added.

According to Holmes, failure to retrain these motivated and able members of society leads to a “wasted workforce”. The campaign highlights the economic, social and overall wellbeing benefits of retraining former athletes.

Liz Nicholl, chief executive of UK Sport, also sport at the conference.

She said: “The sacrifice each athlete has had to make to be selected on to UK Sport’s World Class programme and then to reach the level of performance needed to secure selection to compete at the Olympic or Paralympic Games is a major feat that can only be achieved with immense commitment, raw talent and great support.

“The lessons the athletes learn on their journey can be applied in other fields and industries and the full extent of their reach and impact has not yet been realised.”

A campaign which highlights the value and skills of retiring athletes has been launched by Dame Kelly Holmes in London today (17 October).
SAR
THUMB462713_426727.jpg
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News

Athletes’ skills should be used and recognised in wider society, says Dame Kelly Holmes

A campaign which highlights the value and skills of retiring athletes has been launched by Dame Kelly Holmes in London today (17 October).

More Than Medals has been established by the Olympic gold medallist’s eponymous Trust, and encourages athletes to use their “attitudes, behaviours and experiences” to work with young disadvantaged individuals after leaving their sport.

As well as providing athletes a chance to help those less fortunate, it gives them a purpose and opportunity to transfer their skills away from the sporting stage.

“Every year hundreds of world-class athletes reach a position where they need to consider their lives beyond sport. This will be even higher during an Olympic and Paralympic year,” said Holmes during the inaugural More Than Medals conference, hosted by Deloitte.

“I’m not convinced that enough awareness has been made in the past surrounding the ability of athletes to take their high-performing qualities into other arenas, when trained appropriately,” she added.

According to Holmes, failure to retrain these motivated and able members of society leads to a “wasted workforce”. The campaign highlights the economic, social and overall wellbeing benefits of retraining former athletes.

Liz Nicholl, chief executive of UK Sport, also sport at the conference.

She said: “The sacrifice each athlete has had to make to be selected on to UK Sport’s World Class programme and then to reach the level of performance needed to secure selection to compete at the Olympic or Paralympic Games is a major feat that can only be achieved with immense commitment, raw talent and great support.

“The lessons the athletes learn on their journey can be applied in other fields and industries and the full extent of their reach and impact has not yet been realised.”

A campaign which highlights the value and skills of retiring athletes has been launched by Dame Kelly Holmes in London today (17 October).
SAR
THUMB462713_426727.jpg

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HCM Magazine
Sponsored
Everyone has the right to know about their own internal data, to enable and motivate them to take control of their own health
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
HCM People
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Indoor cycling
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
HCM Magazine
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As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
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Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
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Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
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Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Power Plate
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by ...
Company profiles
Company profile: UPTIVO S.r.l.
Uptivo makes workouts competitive and engaging while building a collaborative environment providing powerful tools to ...
Supplier Showcases
Supplier showcase - A matched philosophy
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
On demand
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Spa software
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Property & Tenders
Pendine Sands, Carmarthenshire
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