Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

DW Fitness First partners with 20th Century Fox for Terminator-themed fitness campaign

DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.

The fitness chain is collaborating with the studio on the launch of the new blockbuster Terminator: Dark Fate.

A set of TV ads – backed up by digital, social and in gym/store communications – have been created to encourage consumers to try out the newly created The Dark Fate Challenge at DW Fitness gyms.

The challenge has been made available at all 120 DW Fitness First gyms and includes five exclusive six-week fitness programmes, featuring themes and movements from the film. These include The Dark Fate Preparation Programme, Fat Burning Programme, Improving Fitness Programme, Improving Strength Programme and Back Together Programme.

To support The Dark Fate Challenge, DW Fitness First is introducing a new Be Back to Fit Programme to support those who are new to the gym or looking to reset their fitness routine.

The advertising campaign will roll out across SKY channels and will see Terminator: Dark Fate scenes intertwined with high-adrenaline and high-speed action DW Fitness First gym moments, emulating the fast-paced action movie.

DW Fitness First experts and brand representatives will feature at the heart of the campaign, with DW Fitness First’s own trainers and staff featuring in the adverts and across all creative. Adverts will also be seen on-screen at DW Fitness First gyms and stores nationwide.

"DW Fitness First is committed to helping everyone create positive fitness habits, and both The Dark Fate Challenge and Be Back To Fit Programmes have been designed specifically to support, motivate and excite people to get back into a positive exercise routine this Autumn and create sustainable habits that they can stick to long-term," said Sarah Coles, group head of communications at DW Fitness First.

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DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB343175_89179_725100.jpg
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José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
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One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
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Boxing training can be transferred onto any other sport, as it helps mindset, agility, power, recovery, fitness and strength
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Property & Tenders
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tbc, Fort Lauderdale, United States
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News

DW Fitness First partners with 20th Century Fox for Terminator-themed fitness campaign

DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.

The fitness chain is collaborating with the studio on the launch of the new blockbuster Terminator: Dark Fate.

A set of TV ads – backed up by digital, social and in gym/store communications – have been created to encourage consumers to try out the newly created The Dark Fate Challenge at DW Fitness gyms.

The challenge has been made available at all 120 DW Fitness First gyms and includes five exclusive six-week fitness programmes, featuring themes and movements from the film. These include The Dark Fate Preparation Programme, Fat Burning Programme, Improving Fitness Programme, Improving Strength Programme and Back Together Programme.

To support The Dark Fate Challenge, DW Fitness First is introducing a new Be Back to Fit Programme to support those who are new to the gym or looking to reset their fitness routine.

The advertising campaign will roll out across SKY channels and will see Terminator: Dark Fate scenes intertwined with high-adrenaline and high-speed action DW Fitness First gym moments, emulating the fast-paced action movie.

DW Fitness First experts and brand representatives will feature at the heart of the campaign, with DW Fitness First’s own trainers and staff featuring in the adverts and across all creative. Adverts will also be seen on-screen at DW Fitness First gyms and stores nationwide.

"DW Fitness First is committed to helping everyone create positive fitness habits, and both The Dark Fate Challenge and Be Back To Fit Programmes have been designed specifically to support, motivate and excite people to get back into a positive exercise routine this Autumn and create sustainable habits that they can stick to long-term," said Sarah Coles, group head of communications at DW Fitness First.

Sign up for FREE ezines & magazines
DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB343175_89179_725100.jpg

News

PureGym is set to become the second largest fitness operator in Europe, after revealing plans
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan,
A large-scale study on genetics has shown that being more physically active reduces the risk
The Gym Group has confirmed plans to roll out a new small box format in
Representatives from the three main political parties have backed the view that physical activity has
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness
Dyaco International
Dyaco International
Who does your brand belong to? There used to be only one answer to this
Almost half of children and young people (46.8 per cent) in England are doing the
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Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo.
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The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins
Physical exercise can improve the health of blood vessels in the heart for people with
Les Mills
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EMD UK
EMD UK
1 - 15 of 11,180
Features
Circuits
Circuits are a powerful way to deliver a controlled and effective workout to people of a range of abilities in a short time frame. HCM reviews some of the leading systems
Features
Supplier showcase
Northumbria University has partnered with Matrix Fitness to fit out its newly refurbished sports centre and gym, using the latest in fitness technology to motivate members
Features
Supplier showcase
With the first of a planned 105 clubs across the UK and Ireland up and running, UFC GYM turned to the expertise of DFC to ensure a simpler membership process for members
Features
Supplier showcase
Pulse Fitness has installed a premium fitness facility at The University of Liverpool, fitting the space with its state-of-the-art equipment to appeal to staff and students alike
Features
feature
If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
Features
Cryotherapy
Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
Features
Promotional feature
TVS Group is one of the leading suppliers of flooring and surfaces for gym, sports and play environments. We take a look at what's behind this company's success
Features
People
HCM people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
People
Boxing training can be transferred onto any other sport, as it helps mindset, agility, power, recovery, fitness and strength
People
We’re trying to help people understand exactly how much effort they need to apply in order to get the best outcome, so they can do it over a long period of time and not burn out. The overall training effect is then much better
People
HCM people

Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
People
My vision, based on my own personal experience, would be for physical activity to become the norm – not something you have to make an effort to do, but something you just go ‘yeah, that’s part of my everyday life’
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Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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Elodie Garamond

Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
People
Rather than just being an outdoor fitness company, we felt we could evolve and adapt the business to become a dominating force in fitness generally
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Featured supplier news
Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Fitness software
Go Do.Fitness: Fitness software
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Professional services
Deloitte UK: Professional services
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Fisikal: Management software
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
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Diary dates
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab