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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

DW Fitness First partners with 20th Century Fox for Terminator-themed fitness campaign

DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.

The fitness chain is collaborating with the studio on the launch of the new blockbuster Terminator: Dark Fate.

A set of TV ads – backed up by digital, social and in gym/store communications – have been created to encourage consumers to try out the newly created The Dark Fate Challenge at DW Fitness gyms.

The challenge has been made available at all 120 DW Fitness First gyms and includes five exclusive six-week fitness programmes, featuring themes and movements from the film. These include The Dark Fate Preparation Programme, Fat Burning Programme, Improving Fitness Programme, Improving Strength Programme and Back Together Programme.

To support The Dark Fate Challenge, DW Fitness First is introducing a new Be Back to Fit Programme to support those who are new to the gym or looking to reset their fitness routine.

The advertising campaign will roll out across SKY channels and will see Terminator: Dark Fate scenes intertwined with high-adrenaline and high-speed action DW Fitness First gym moments, emulating the fast-paced action movie.

DW Fitness First experts and brand representatives will feature at the heart of the campaign, with DW Fitness First’s own trainers and staff featuring in the adverts and across all creative. Adverts will also be seen on-screen at DW Fitness First gyms and stores nationwide.

"DW Fitness First is committed to helping everyone create positive fitness habits, and both The Dark Fate Challenge and Be Back To Fit Programmes have been designed specifically to support, motivate and excite people to get back into a positive exercise routine this Autumn and create sustainable habits that they can stick to long-term," said Sarah Coles, group head of communications at DW Fitness First.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB343175_89179_725100.jpg
Latest News
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of ...
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PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO ...
Latest News
Following its announcement that grassroots sport could restart on 11 July and that gyms and ...
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Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
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Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
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Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
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Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
People
Catch-up is already happening. We’re up to 80% of the visits compared to the same day in 2019 and membership sales are up 150-200%
People
We did some research comparing monthly turnstile swipes with online classes during lockdown, and found the correlation was 96 % – people were maintaining their usual routines
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
Featured supplier news
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Technogym: Exercise equipment
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
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Property & Tenders
Greywell, Hampshire
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Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
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22-23 Sep 2020
Heythrop Park, United Kingdom
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17-23 Oct 2020
Pinggu, Beijing, China
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27-30 Oct 2020
Messe Stuttgart, Germany
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03-06 Nov 2020
Online,
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27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

News

DW Fitness First partners with 20th Century Fox for Terminator-themed fitness campaign

DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.

The fitness chain is collaborating with the studio on the launch of the new blockbuster Terminator: Dark Fate.

A set of TV ads – backed up by digital, social and in gym/store communications – have been created to encourage consumers to try out the newly created The Dark Fate Challenge at DW Fitness gyms.

The challenge has been made available at all 120 DW Fitness First gyms and includes five exclusive six-week fitness programmes, featuring themes and movements from the film. These include The Dark Fate Preparation Programme, Fat Burning Programme, Improving Fitness Programme, Improving Strength Programme and Back Together Programme.

To support The Dark Fate Challenge, DW Fitness First is introducing a new Be Back to Fit Programme to support those who are new to the gym or looking to reset their fitness routine.

The advertising campaign will roll out across SKY channels and will see Terminator: Dark Fate scenes intertwined with high-adrenaline and high-speed action DW Fitness First gym moments, emulating the fast-paced action movie.

DW Fitness First experts and brand representatives will feature at the heart of the campaign, with DW Fitness First’s own trainers and staff featuring in the adverts and across all creative. Adverts will also be seen on-screen at DW Fitness First gyms and stores nationwide.

"DW Fitness First is committed to helping everyone create positive fitness habits, and both The Dark Fate Challenge and Be Back To Fit Programmes have been designed specifically to support, motivate and excite people to get back into a positive exercise routine this Autumn and create sustainable habits that they can stick to long-term," said Sarah Coles, group head of communications at DW Fitness First.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB343175_89179_725100.jpg

News

Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO
Following its announcement that grassroots sport could restart on 11 July and that gyms and
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run
The UK's fitness industry can finally get back to business on Saturday 25 July, following
HCM understands a decision on reopening dates for gyms and also for spas will be
SIBEC
SIBEC
• New training program Immunity Boost to strengthen the immune system • Mobile training slot
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any
Exercising increases levels of a protein hormone secreted by the bones which has a powerful
A free-to-access training platform has launched to help the sport and fitness workforce confidently return
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand
Boutique gym operator, Gymbox, faced threats of legal action over its bid to reopen on
Focus Training
Focus Training
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining
Technogym has announced the launch of live streaming and on-demand classes. The new content will
A number of gym operators are concerned that local lockdowns could come into effect in
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a
fibodo Limited
fibodo Limited
1 - 15 of 11,511
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
People
Catch-up is already happening. We’re up to 80% of the visits compared to the same day in 2019 and membership sales are up 150-200%
People
We did some research comparing monthly turnstile swipes with online classes during lockdown, and found the correlation was 96 % – people were maintaining their usual routines
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
The level of tension in the business around continually pushing things on to another level again is energising, and sometimes exhausting. That tallies with me. I don’t like to sit back
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Technogym: Exercise equipment
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Locking solutions
Monster Padlocks: Locking solutions
Fitness software
Go Do.Fitness: Fitness software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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British Military Fitness
British Military Fitness