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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

DLL to spend £15m on rolling out Blaze across portfolio

David Lloyd Leisure (DLL) has revealed details of the roll-out of its boutique-style HIIT concept, Blaze.

Currently available at around a dozen clubs, the operator said it will invest £15m to roll the concept out to a further 49 clubs across the DLL estate.

Blaze is a team-based HIIT class offering training across three distinct areas – combat, cardio and strength – in a specially designed studio.

Blaze is the brainchild of Michelle Dand, DLL’s head of fitness products and programming.

Dand envisaged a group training experience for millennial, career-focused individuals that offered social interaction, an element of friendly competition where appropriate, and results – and would appeal to men and women.

Designed to create a "sense of community", the class is based on heart rate training, which ensures everyone works at the right intensity.

"You work to your own heart rate, challenging yourself, but within your own limits," said DLL Blaze trainer Jack Claxton.

This ensures the workout is suitable for everyone, whatever their fitness level."

Every Blaze participant wears a Myzone activity tracker belt, which monitors heart rates and displays it in easy-to-understand format.

"The signal from the belt is automatically picked up the moment you check in to the studio, with screens in each corner of the room showing your name, the heart rate zone you’re in, calories burned so far and average heart rate," said Michelle Dand.

"Members are challenged to hit different heart rate zones at different points in a workout, and in the three different areas of the studio, but the overall goal is to work in the red zone (90–100 per cent of maximum heart rate) for between nine and 18 minutes of a 55-minute class."

To read more about Blaze and DLL's plans, click here for issue 11/2018 of Health Club Management.

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David Lloyd Leisure (DLL) has revealed details of the roll-out of its boutique-style HIIT concept, Blaze.
HAF,FIT,IND,PTS
imagesX/THUMB340253_949260_155775.jpg
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David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
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As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
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Jo Smallwood

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News

DLL to spend £15m on rolling out Blaze across portfolio

David Lloyd Leisure (DLL) has revealed details of the roll-out of its boutique-style HIIT concept, Blaze.

Currently available at around a dozen clubs, the operator said it will invest £15m to roll the concept out to a further 49 clubs across the DLL estate.

Blaze is a team-based HIIT class offering training across three distinct areas – combat, cardio and strength – in a specially designed studio.

Blaze is the brainchild of Michelle Dand, DLL’s head of fitness products and programming.

Dand envisaged a group training experience for millennial, career-focused individuals that offered social interaction, an element of friendly competition where appropriate, and results – and would appeal to men and women.

Designed to create a "sense of community", the class is based on heart rate training, which ensures everyone works at the right intensity.

"You work to your own heart rate, challenging yourself, but within your own limits," said DLL Blaze trainer Jack Claxton.

This ensures the workout is suitable for everyone, whatever their fitness level."

Every Blaze participant wears a Myzone activity tracker belt, which monitors heart rates and displays it in easy-to-understand format.

"The signal from the belt is automatically picked up the moment you check in to the studio, with screens in each corner of the room showing your name, the heart rate zone you’re in, calories burned so far and average heart rate," said Michelle Dand.

"Members are challenged to hit different heart rate zones at different points in a workout, and in the three different areas of the studio, but the overall goal is to work in the red zone (90–100 per cent of maximum heart rate) for between nine and 18 minutes of a 55-minute class."

To read more about Blaze and DLL's plans, click here for issue 11/2018 of Health Club Management.

Sign up for FREE ezines & magazines
David Lloyd Leisure (DLL) has revealed details of the roll-out of its boutique-style HIIT concept, Blaze.
HAF,FIT,IND,PTS
imagesX/THUMB340253_949260_155775.jpg

News

Technogym has announced the launch of live streaming and on-demand classes. The new content will
A number of gym operators are concerned that local lockdowns could come into effect in
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour
ukactive has announced that Active Uprising and the National Summit are going digital as part
Focus Training
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As countries around the world gear up to relax their lockdown rules, there remains a
Industry body ukactive has today (1 July) hosted a delegation of government and public health
Health and fitness company Ingesport – which operates the GO fit chain of gyms in
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he
Physical activity levels in England have continued to fall from those recorded at the initial
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a
EMD UK
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Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management
Gymbox has broken ranks and announced it will reopen all its gyms on 4 July,
Stretching and fitness chain Topstretching has opened a large gym and studio on Palm Jumeirah
Gyms and health clubs in Northern Ireland have been given the green light to reopen
Zynk Design Consultants
Zynk Design Consultants
1 - 15 of 11,499
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
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Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
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Dr Jonathan Leary

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Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
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NEC, Birmingham, United Kingdom
Diary dates
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Diary dates
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