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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

DLL to roll out Blaze format across 49 clubs following pilot success

David Lloyd Leisure (DLL) will invest more than £15m in rolling out its new hi-tech, studio-based Blaze concept across 49 health clubs.

Blaze combines cv training with strength and combat exercises in a fast-paced workout. Woodway treadmills, a bespoke Blaze box and boxing bags act as stations and participants move between stations; running, lifting weights and performing combat training.

Activity is classified into ‘yellow’, ‘green’ and ‘red’ zones, with the red zone being where class members are working their hardest and encourages healthy competition between the class or simply beat their personal best.

DLL has introduced the boutique-style HIIT class to 11 of its clubs in UK and Europe over the last year and, according to DLL, the training method has proved to be hugely popular – leading to its expansion across the rest of the portfolio.

“We know that group exercise is booming across the UK as a whole, and our members are telling us that they are looking for new and fresh ways to keep fit with others," said Glenn Earlam, CEO David Lloyd Leisure.

"Blaze will be rolled out to more clubs and by spring 2019 Blaze will be offered in 63 of our 114 clubs.”

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David Lloyd Leisure (DLL) will invest around £15m to roll out its new hi-tech, studio-based Blaze concept into a further 49 clubs.
HAF,FIT,IND,PTS
THUMB28926_289969.jpg
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We have a new flagship location in Bangkok called Icon Siam – which is spread over three floors, with an infinity pool and the country’s first dedicated Lagree Pilates studio. We’ve also opened The F Zone in Bangkok, which is a heart rate training, athletic performance club
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News

DLL to roll out Blaze format across 49 clubs following pilot success

David Lloyd Leisure (DLL) will invest more than £15m in rolling out its new hi-tech, studio-based Blaze concept across 49 health clubs.

Blaze combines cv training with strength and combat exercises in a fast-paced workout. Woodway treadmills, a bespoke Blaze box and boxing bags act as stations and participants move between stations; running, lifting weights and performing combat training.

Activity is classified into ‘yellow’, ‘green’ and ‘red’ zones, with the red zone being where class members are working their hardest and encourages healthy competition between the class or simply beat their personal best.

DLL has introduced the boutique-style HIIT class to 11 of its clubs in UK and Europe over the last year and, according to DLL, the training method has proved to be hugely popular – leading to its expansion across the rest of the portfolio.

“We know that group exercise is booming across the UK as a whole, and our members are telling us that they are looking for new and fresh ways to keep fit with others," said Glenn Earlam, CEO David Lloyd Leisure.

"Blaze will be rolled out to more clubs and by spring 2019 Blaze will be offered in 63 of our 114 clubs.”

Sign up for FREE ezines & magazines
David Lloyd Leisure (DLL) will invest around £15m to roll out its new hi-tech, studio-based Blaze concept into a further 49 clubs.
HAF,FIT,IND,PTS
THUMB28926_289969.jpg

News

Luxury resort Coco Bodu Hithi has revealed plans to launch the first "floating yoga studio"
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Bells + Whistles have designed a "social wellness club" in Los Angeles that has been
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Snap Fitness has made international expansion its priority for 2020, with plans to enter new
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Servicesport UK Limited
Servicesport UK Limited
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation,
Gold's Gym completed 22 US franchise agreements and a total of 35 new openings worldwide
F45 is expanding its UK footprint with the launch of two new studios in Manchester.
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison
The Gym Group is set to continue its fast pace of growth in 2020, with
A new product aimed at the ageing population is combining wearable fitness tech with artificial
A three-year research project will look to provide the physical activity industry with a better
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Features
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As we begin a new decade, will boutiques extend beyond the major cities? Will the budget boom continue? How will digital fitness impact the sector? Kath Hudson speaks to some of the industry’s big hitters to find out what 2020 could have in store
Features
feature
Fusing great kit with tailored workouts and cutting edge technology, Technogym products create peak experiences for members
Features
Aqua Health
Water-based health and rehab classes have been shown to be a popular and effective way to get inactive people and those with health issues into beneficial physical activity. We find out more from the people and groups leading the way...
Features
Design focus
Fitness giant Les Mills has launched three new studio spaces at its Auckland City Gym in New Zealand
Features
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Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
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We talk to two high-end operators who've established a valuable USP by offering EMS training
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We have a new flagship location in Bangkok called Icon Siam – which is spread over three floors, with an infinity pool and the country’s first dedicated Lagree Pilates studio. We’ve also opened The F Zone in Bangkok, which is a heart rate training, athletic performance club
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Kam Panesar

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Years of studying the greats – Michael Jordan, Kobe Bryant, Albert Einstein, Steve Jobs – combined with my own life lessons – led to the Awakn 7 pillars process and my goal to Awakn London
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POST YOUR JOB
Featured supplier news
Featured supplier: Nutrition tips for a healthy life
A healthy diet has massive benefits for your health, both inside and out.
Featured supplier news
Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Audio visual
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