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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Xponential's CycleBar brand lands in Australia with deal for 45 studios

Franchised fitness business Xponential Fitness has secured a new market for its indoor cycling brand CycleBar, after signing a master franchise agreement for Australia.

The deal will give master franchisee Spin X Operations the rights to license a minimum of 45 CycleBar studios to potential franchisees.

The first studio is expected to open in Currambine, Western Australia in September.

CycleBar's entrance to the Australian market comes two years after Xponential Fitness revealed plans to take its portfolio of eight boutique fitness chains global through a master franchise strategy.

The master franchisee group responsible for CycleBar Australia consists of husband and wife entrepreneurial team Matt and Candice Gordin, along with Matt’s father Bill Gordin.

The Gordins have extensive experience in both the cycling and franchising world, with Matt holding the position of CEO and Candice leading the finance and accounting department for BikeExchange USA, a large marketplace for bicycle products, for close to six years.

“There’s a real spirit of connection and camaraderie inherent in CycleBar’s experience," said Matt Gordin, who has been named CEO for CycleBar Australia.

"It’s a strong brand with proven operational success and we believe Australians will welcome the ride experience and community."

Founded in 2004, CycleBar offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels.

CycleBar Studios offer an immersive, multi-sensory experience in bespoke “CycleTheaters,” led by instructors and enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics.

Other brands in the Xponential portfolio include Club Pilates; group stretching chain StretchLab; indoor rowing brand Row House; dance-based cardio studio operator AKT; yoga franchise YogaSix; ballet barre chain Pure Barre and STRIDE, a treadmill-based cardio and strength studio operator.

In June, Xponential launched its highly-anticipated platform called GO, which brings live and on-demand content from across its boutique verticals.

GO gives users access to more than 1,700 pieces of content from the eight Xponential brands, as well as a handful of third-party content from partners like Aaptiv and HyperIce for under US$30 a month.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Franchised fitness business Xponential Fitness has secured a new market for its indoor cycling brand CycleBar, after signing a master franchise agreement for Australia.
HAF,FIT,IND,PTS
2020/THUMB345936_182521_821176.jpg
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Directory
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Fitness equipment
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Diary dates
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18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
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28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Xponential's CycleBar brand lands in Australia with deal for 45 studios

Franchised fitness business Xponential Fitness has secured a new market for its indoor cycling brand CycleBar, after signing a master franchise agreement for Australia.

The deal will give master franchisee Spin X Operations the rights to license a minimum of 45 CycleBar studios to potential franchisees.

The first studio is expected to open in Currambine, Western Australia in September.

CycleBar's entrance to the Australian market comes two years after Xponential Fitness revealed plans to take its portfolio of eight boutique fitness chains global through a master franchise strategy.

The master franchisee group responsible for CycleBar Australia consists of husband and wife entrepreneurial team Matt and Candice Gordin, along with Matt’s father Bill Gordin.

The Gordins have extensive experience in both the cycling and franchising world, with Matt holding the position of CEO and Candice leading the finance and accounting department for BikeExchange USA, a large marketplace for bicycle products, for close to six years.

“There’s a real spirit of connection and camaraderie inherent in CycleBar’s experience," said Matt Gordin, who has been named CEO for CycleBar Australia.

"It’s a strong brand with proven operational success and we believe Australians will welcome the ride experience and community."

Founded in 2004, CycleBar offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels.

CycleBar Studios offer an immersive, multi-sensory experience in bespoke “CycleTheaters,” led by instructors and enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics.

Other brands in the Xponential portfolio include Club Pilates; group stretching chain StretchLab; indoor rowing brand Row House; dance-based cardio studio operator AKT; yoga franchise YogaSix; ballet barre chain Pure Barre and STRIDE, a treadmill-based cardio and strength studio operator.

In June, Xponential launched its highly-anticipated platform called GO, which brings live and on-demand content from across its boutique verticals.

GO gives users access to more than 1,700 pieces of content from the eight Xponential brands, as well as a handful of third-party content from partners like Aaptiv and HyperIce for under US$30 a month.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Franchised fitness business Xponential Fitness has secured a new market for its indoor cycling brand CycleBar, after signing a master franchise agreement for Australia.
HAF,FIT,IND,PTS
2020/THUMB345936_182521_821176.jpg

News

The government needs to urgently set out its plans to support physical activity and fitness
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time,
A £30m luxury leisure development scheme which has been more than a decade in the
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company
Miha Bodytec GmbH
Miha Bodytec GmbH
Gymbox has signed a partnership agreement to provide members of flexible workspace provider WeWork with
The number of health club members returning to gyms since lockdown has beaten all expectations,
The Jumeirah Group has reopened the 186-room The Carlton Tower Jumeirah, in the heart of
David Lloyd Clubs has enrolled former Labour Party deputy leader Tom Watson to help raise
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The US fitness industry is mobilising to support the Gym Mitigation and Survival (GYMs) Act,
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The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
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Ben Alderton

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Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
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Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Video Gallery
MyZone Group Ltd
Pendex
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Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Management software
fibodo Limited: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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