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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Xponential's CycleBar brand lands in Australia with deal for 45 studios

Franchised fitness business Xponential Fitness has secured a new market for its indoor cycling brand CycleBar, after signing a master franchise agreement for Australia.

The deal will give master franchisee Spin X Operations the rights to license a minimum of 45 CycleBar studios to potential franchisees.

The first studio is expected to open in Currambine, Western Australia in September.

CycleBar's entrance to the Australian market comes two years after Xponential Fitness revealed plans to take its portfolio of eight boutique fitness chains global through a master franchise strategy.

The master franchisee group responsible for CycleBar Australia consists of husband and wife entrepreneurial team Matt and Candice Gordin, along with Matt’s father Bill Gordin.

The Gordins have extensive experience in both the cycling and franchising world, with Matt holding the position of CEO and Candice leading the finance and accounting department for BikeExchange USA, a large marketplace for bicycle products, for close to six years.

“There’s a real spirit of connection and camaraderie inherent in CycleBar’s experience," said Matt Gordin, who has been named CEO for CycleBar Australia.

"It’s a strong brand with proven operational success and we believe Australians will welcome the ride experience and community."

Founded in 2004, CycleBar offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels.

CycleBar Studios offer an immersive, multi-sensory experience in bespoke “CycleTheaters,” led by instructors and enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics.

Other brands in the Xponential portfolio include Club Pilates; group stretching chain StretchLab; indoor rowing brand Row House; dance-based cardio studio operator AKT; yoga franchise YogaSix; ballet barre chain Pure Barre and STRIDE, a treadmill-based cardio and strength studio operator.

In June, Xponential launched its highly-anticipated platform called GO, which brings live and on-demand content from across its boutique verticals.

GO gives users access to more than 1,700 pieces of content from the eight Xponential brands, as well as a handful of third-party content from partners like Aaptiv and HyperIce for under US$30 a month.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Franchised fitness business Xponential Fitness has secured a new market for its indoor cycling brand CycleBar, after signing a master franchise agreement for Australia.
HAF,FIT,IND,PTS
2020/THUMB345936_182521_821176.jpg
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News

Xponential's CycleBar brand lands in Australia with deal for 45 studios

Franchised fitness business Xponential Fitness has secured a new market for its indoor cycling brand CycleBar, after signing a master franchise agreement for Australia.

The deal will give master franchisee Spin X Operations the rights to license a minimum of 45 CycleBar studios to potential franchisees.

The first studio is expected to open in Currambine, Western Australia in September.

CycleBar's entrance to the Australian market comes two years after Xponential Fitness revealed plans to take its portfolio of eight boutique fitness chains global through a master franchise strategy.

The master franchisee group responsible for CycleBar Australia consists of husband and wife entrepreneurial team Matt and Candice Gordin, along with Matt’s father Bill Gordin.

The Gordins have extensive experience in both the cycling and franchising world, with Matt holding the position of CEO and Candice leading the finance and accounting department for BikeExchange USA, a large marketplace for bicycle products, for close to six years.

“There’s a real spirit of connection and camaraderie inherent in CycleBar’s experience," said Matt Gordin, who has been named CEO for CycleBar Australia.

"It’s a strong brand with proven operational success and we believe Australians will welcome the ride experience and community."

Founded in 2004, CycleBar offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels.

CycleBar Studios offer an immersive, multi-sensory experience in bespoke “CycleTheaters,” led by instructors and enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics.

Other brands in the Xponential portfolio include Club Pilates; group stretching chain StretchLab; indoor rowing brand Row House; dance-based cardio studio operator AKT; yoga franchise YogaSix; ballet barre chain Pure Barre and STRIDE, a treadmill-based cardio and strength studio operator.

In June, Xponential launched its highly-anticipated platform called GO, which brings live and on-demand content from across its boutique verticals.

GO gives users access to more than 1,700 pieces of content from the eight Xponential brands, as well as a handful of third-party content from partners like Aaptiv and HyperIce for under US$30 a month.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Franchised fitness business Xponential Fitness has secured a new market for its indoor cycling brand CycleBar, after signing a master franchise agreement for Australia.
HAF,FIT,IND,PTS
2020/THUMB345936_182521_821176.jpg

News

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HCM Magazine
HCM People
What we do as an industry is change lives for the better and we should all be proud of that
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Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
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Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
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Salt therapy products
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Spa software
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Welwyn Garden City
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
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Diary dates
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