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Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Customer attitude survey aims to gauge what gym customers want after lockdown

How will customers engage with gyms and health clubs after lockdown? What will their new spending patterns be? How regularly will they attend?

In a bid to find the answer to these questions, Leisure-net Solutions, Max Associates and 4Global’s Datahub have announced the launch of a customer attitude survey to help operators understand customers’ exercise habits as they emerge from lockdown, as well as how they feel about using gyms and leisure facilities.

“We want to help operators understand what has worked during lockdown, how customers are planning to respond when lockdown is reversed and what types of actions they expect from operators to keep them safe, from cleanliness to social distancing,” says Dave Monkhouse, director of Leisure-net Solutions

The survey will also gauge the value customers place on regular exercise and what they will consider value for money in the future.

The results will be benchmarked against all operators taking part, as well as regionally depending on volume. Overall results will be shared with the sector.

“Most European gyms and health clubs expect to reopen within the next few months," says Monkhouse. "It’s vital the UK sector understands what’s important to customers to give operators the best chance of success when they're allowed to reopen for business.

Operators who have signed up to the survey include Active Tameside, Bolton Middlebrook Leisure Trust, Inspiring Healthy Lifestyles, Link4life and Salford Community Leisure.

The survey can be seen here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
How will customers engage with gyms and health clubs after lockdown? What will their new spending patterns be?
PTS,SAR,HAF,FIT,CON,RES,PUB
2020/THUMB345455_95196_490694.jpg
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News

Customer attitude survey aims to gauge what gym customers want after lockdown

How will customers engage with gyms and health clubs after lockdown? What will their new spending patterns be? How regularly will they attend?

In a bid to find the answer to these questions, Leisure-net Solutions, Max Associates and 4Global’s Datahub have announced the launch of a customer attitude survey to help operators understand customers’ exercise habits as they emerge from lockdown, as well as how they feel about using gyms and leisure facilities.

“We want to help operators understand what has worked during lockdown, how customers are planning to respond when lockdown is reversed and what types of actions they expect from operators to keep them safe, from cleanliness to social distancing,” says Dave Monkhouse, director of Leisure-net Solutions

The survey will also gauge the value customers place on regular exercise and what they will consider value for money in the future.

The results will be benchmarked against all operators taking part, as well as regionally depending on volume. Overall results will be shared with the sector.

“Most European gyms and health clubs expect to reopen within the next few months," says Monkhouse. "It’s vital the UK sector understands what’s important to customers to give operators the best chance of success when they're allowed to reopen for business.

Operators who have signed up to the survey include Active Tameside, Bolton Middlebrook Leisure Trust, Inspiring Healthy Lifestyles, Link4life and Salford Community Leisure.

The survey can be seen here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
How will customers engage with gyms and health clubs after lockdown? What will their new spending patterns be?
PTS,SAR,HAF,FIT,CON,RES,PUB
2020/THUMB345455_95196_490694.jpg

News

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HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM Magazine
Supplier showcase
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
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Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
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This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
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Harley Pasternak

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FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness Software
FunXtion International BV: Fitness Software
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
Les Mills