GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
fibodo Limited
fibodo Limited
fibodo Limited
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Converting members in January has never been so simple with Volution’s new Lead Generation tool

With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value
– Andy Hall

Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.

Even before the pandemic, managing the prospect-to-member journey was a challenge but, in today’s landscape, it demands even more focus to avoid missing out on the 12 per cent of gym members that join in January, as identified by IHRSA.

According to a report by ClubIntel, just 10 per cent of operators globally have seen all of their members (100 per cent) return post-lockdown, meaning it’s time to break the mould of what’s been done previously and adopt a new model to ensure no stone is left unturned to acquire and maintain members.

By combining website lead capture, social media integration, and automated messaging, the Volution Lead Generation tool tracks where prospects come from, seamlessly integrating with the operator’s existing platforms and subscription software to completely manage the member sales journey.

Bespoke to each operator, its audience and goals, this makes the whole process more efficient and improves conversion rates.

“With our Lead Generation tool, operators have even more data and insights on each member because they’ve been on a seamless journey the moment they first made contact with the facility,” said Andy Hall, Volution COO.

“With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value.”

Collating and analysing the data within the Lead Generation tool is a multi-tiered reporting system that shows both local and global sales for individual clubs and syndicates, enabling operators and their sales teams to see which lead sources produce the most traffic and are the most effective.

Aspects of the conversion journey can even be gamified to motivate sales teams, such as digital badges being earnt and lost. The “Chatterbox” badge, for example, could be awarded to the person who has made the most calls that week/month, with a different title given to the person with the best sales ratio.

For more information about how the Volution Lead Generation tool could transform your member sales, visit Volution's website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Volution
Our mission at volution.fit is to enable gyms and fitness centres to make the most of the wealth of proprietary data they’re currently sitting on. Our user-friendly system seamlessly integrates with existing programs to collate all company data into one place to ensure no stone is left unturned, and no opportunity is missed.
Related news

Volution explains how to drive the lifetime value of members through virtual engagement

07 Sep 2020
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19. ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
Latest News
The government needs to provide the fitness and physical activity sector with a plan which ...
Latest News
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, ...
Latest News
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according ...
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
Research
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM Magazine
Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
HCM Magazine
Interview
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
HCM Magazine
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
TRX Training: Fitness equipment
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Converting members in January has never been so simple with Volution’s new Lead Generation tool

With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value
– Andy Hall

Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.

Even before the pandemic, managing the prospect-to-member journey was a challenge but, in today’s landscape, it demands even more focus to avoid missing out on the 12 per cent of gym members that join in January, as identified by IHRSA.

According to a report by ClubIntel, just 10 per cent of operators globally have seen all of their members (100 per cent) return post-lockdown, meaning it’s time to break the mould of what’s been done previously and adopt a new model to ensure no stone is left unturned to acquire and maintain members.

By combining website lead capture, social media integration, and automated messaging, the Volution Lead Generation tool tracks where prospects come from, seamlessly integrating with the operator’s existing platforms and subscription software to completely manage the member sales journey.

Bespoke to each operator, its audience and goals, this makes the whole process more efficient and improves conversion rates.

“With our Lead Generation tool, operators have even more data and insights on each member because they’ve been on a seamless journey the moment they first made contact with the facility,” said Andy Hall, Volution COO.

“With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value.”

Collating and analysing the data within the Lead Generation tool is a multi-tiered reporting system that shows both local and global sales for individual clubs and syndicates, enabling operators and their sales teams to see which lead sources produce the most traffic and are the most effective.

Aspects of the conversion journey can even be gamified to motivate sales teams, such as digital badges being earnt and lost. The “Chatterbox” badge, for example, could be awarded to the person who has made the most calls that week/month, with a different title given to the person with the best sales ratio.

For more information about how the Volution Lead Generation tool could transform your member sales, visit Volution's website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Volution
Our mission at volution.fit is to enable gyms and fitness centres to make the most of the wealth of proprietary data they’re currently sitting on. Our user-friendly system seamlessly integrates with existing programs to collate all company data into one place to ensure no stone is left unturned, and no opportunity is missed.
Related news

Volution explains how to drive the lifetime value of members through virtual engagement

07 Sep 2020
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19. ...

News

Fitness First has launched a new free digital fitness hub, offering users a wide range
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling
Less than half (44.9 per cent) of children and young people in England met the
An England-wide survey of over 5,000 adults found that 80 per cent of people aged
The government needs to provide the fitness and physical activity sector with a plan which
Volution.fit
Volution.fit
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry,
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according
New year, new celeb workout as Mark ‘Bez’ Berry announces the launch of his own
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each
The closing of gyms, leisure centres and swimming pools under COVID-19 restrictions is costing the
The UK physical activity sector will lose around £400m a month during lockdown. The figure,
Miha Bodytec GmbH
Miha Bodytec GmbH
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the
ukactive has called on the UK government to draft a new National Physical Activity Plan
David Lloyd Leisure has become the latest operator to have its auditors flag up the
An international panel of experts have examined how social prescribing can play a role in
UK-based boutique operator TRIB3 will open its first site in The Netherlands next year. Due
David Lloyd Clubs will develop a new programme in January 2021, designed to help people
MyZone Group Ltd
MyZone Group Ltd
Red light therapy equipment supplier, Red Light Rising has partnered with Aidan Robinson of ITRM
Virgin Active has become the latest big-box operator to signal its intention to raise cash
An independent gym in New York City has "returned to normal" and opened its doors
fibodo Limited
fibodo Limited
1 - 20 of 11,744
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
Research
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM Magazine
Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
HCM Magazine
Interview
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
HCM Magazine
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
HCM magazine
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
HCM magazine
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM magazine
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM magazine
We haven’t applied a blanket freeze to membership during lockdown 2, instead we’ve challenged our members to use the time to achieve a specific health and fitness goal
HCM magazine
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM magazine
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
TRX Training: Fitness equipment
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
fibodo Limited
fibodo Limited