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FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Club W launches in Sydney to help older women “live longer, well”

Fitness industry veteran Tony de Leede has opened the inaugural Club W in Sydney, Australia.

Positioned as a women-only lifestyle space, the 400sq m club specifically targets older women – what de Leede calls the “forgotten generation” of Baby Boomers who have never really engaged with gyms and fitness in the traditional sense.

“Club W is a modern space where women can immerse themselves in wellness and recharge, restore and connect with others," de Leede told Health Club Management. " I refer to it as a second home – a home that’s based on community and activity, and where you feel comfortable and safe.”

The AU$650,000 club opened yesterday (11 March) and is based around a wellness lounge area, where members can relax and socialise.

In addition to the social spaces; there’s also a strong focus on movement, with four virtual studios offering Move123 classes. These cover eight distinct categories – Yoga, Pilates, Stretch, Strength, Dance, Fight, Cardio and Meditation – and range in length from five to 30 minutes.

De Leede is confident that virtual is appropriate for the older Club W target market. “In the US alone, over 30 million women aged 50 years and older are online, and 59 per cent of them think they’re just as tech-savvy as their children and grandchildren,” he said.

Complementing the four virtual studios is an ‘active education’ room – a small gym space kitted out with treadmills and recumbent bikes, where four large screens at the front of the room allow members to access a pre-set schedule of Mind123 educational programmes. These videos, between three and 15 minutes in length, offer lifestyle advice on a wide variety of topics: Health, Nutrition, Self, Relationships, Wealth and Beauty.

There’s also a massage room, plus three consultation pods where local lifestyle businesses – offering services ranging from nutrition to naturopathy, life coaching to manicures – can come in and offer complimentary 20-minute appointments for members. Somadome meditation pods will also be added at a later date.

Employed hosts and volunteer ‘club ambassadors’ are employed to make members feel welcome, comfortable and to buddy them in classes.

“I wanted to create somewhere I could imagine my mum or my sister coming to get out of the house – a place that offers not only movement, but also community,” said de Leede. “Club W isn’t about being fit. It’s about living longer, well.”

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Fitness industry veteran Tony de Leede has opened the inaugural Club W in Sydney, Australia.
HAF,FIT,IND,PTS,CAS,PHR
THUMB25532_700874.jpg
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News

Club W launches in Sydney to help older women “live longer, well”

Fitness industry veteran Tony de Leede has opened the inaugural Club W in Sydney, Australia.

Positioned as a women-only lifestyle space, the 400sq m club specifically targets older women – what de Leede calls the “forgotten generation” of Baby Boomers who have never really engaged with gyms and fitness in the traditional sense.

“Club W is a modern space where women can immerse themselves in wellness and recharge, restore and connect with others," de Leede told Health Club Management. " I refer to it as a second home – a home that’s based on community and activity, and where you feel comfortable and safe.”

The AU$650,000 club opened yesterday (11 March) and is based around a wellness lounge area, where members can relax and socialise.

In addition to the social spaces; there’s also a strong focus on movement, with four virtual studios offering Move123 classes. These cover eight distinct categories – Yoga, Pilates, Stretch, Strength, Dance, Fight, Cardio and Meditation – and range in length from five to 30 minutes.

De Leede is confident that virtual is appropriate for the older Club W target market. “In the US alone, over 30 million women aged 50 years and older are online, and 59 per cent of them think they’re just as tech-savvy as their children and grandchildren,” he said.

Complementing the four virtual studios is an ‘active education’ room – a small gym space kitted out with treadmills and recumbent bikes, where four large screens at the front of the room allow members to access a pre-set schedule of Mind123 educational programmes. These videos, between three and 15 minutes in length, offer lifestyle advice on a wide variety of topics: Health, Nutrition, Self, Relationships, Wealth and Beauty.

There’s also a massage room, plus three consultation pods where local lifestyle businesses – offering services ranging from nutrition to naturopathy, life coaching to manicures – can come in and offer complimentary 20-minute appointments for members. Somadome meditation pods will also be added at a later date.

Employed hosts and volunteer ‘club ambassadors’ are employed to make members feel welcome, comfortable and to buddy them in classes.

“I wanted to create somewhere I could imagine my mum or my sister coming to get out of the house – a place that offers not only movement, but also community,” said de Leede. “Club W isn’t about being fit. It’s about living longer, well.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness industry veteran Tony de Leede has opened the inaugural Club W in Sydney, Australia.
HAF,FIT,IND,PTS,CAS,PHR
THUMB25532_700874.jpg

News

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Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new
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People with depression should be prescribed exercise and then monitored for the first 12 weeks
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing
Crown Sport Lockers (UK) Ltd
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As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
Operating a further four weeks at reduced capacity will place serious pressure on English fitness
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council.
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Ben Alderton

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While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
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Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Wearable technology solutions
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Uniforms
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Independent service & maintenance
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Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
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Exhibition Centre , Cologne, Germany
Diary dates
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Diary dates
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