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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

ClassPass introduces additional charge for extra studio visits

ClassPass members can now visit their favourite studio as many times as they want by paying a premium on top of their monthly membership cost.

Previously, the studio subscription service allowed members to attend the same studio up to three times per month. The new feature means that once a member has reached a studio limit, they will have the option to book another class using one of their allotted monthly classes plus a premium.

The extra charge per class will vary at each studio and prices will be based on demand.

The change is to offer members “a more flexible and versatile membership”.

ClassPass works with more than 8,500 boutique studios and its business model is based on members paying a flat-rate monthly fee in return for boutique exercise classes at a discounted rate, offered by operators who have signed up with the platform.

In November, ClassPass discontinued its unlimited membership plan and capped the maximum number of visits its members could make to its network of boutique studios to 10 per month.

In the UK, its higher rate package of 10 classes per month costs £105 ($131, €123). The other two packages are five sessions per month at £55 ($69, €64) and three classes per month at £35 ($44, €41).

Payal Kadakia, ClassPass founder and executive chairman, said: “While we know our members love discovering many new studios through ClassPass, we have also seen them want a way to establish a routine at some of their favourite studios.

“By launching this new feature, we’re now making that possible as well as opening up new ways for our partners to make additional revenue through our platform.”

Elsewhere at ClassPass, members can now access more than 100 exercise and fitness videos from its new Video on Demand service.

The company said innovation within virtual fitness is the clear next step for the business, as it looks to attract larger audiences who may be “hindered from experiencing studio fitness due to cost, location and scheduling constraints”.

Kadakia said: “Video on Demand is the first of many digital products we’ll be debuting, all designed to keep our members moving while also giving our partners another powerful way to engage with our members.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
ClassPass members can now visit their favourite studio as many times as they want by paying a premium on top of their monthly membership cost.
HAF
THUMB18447_569354.jpg
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Diary dates
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07-10 Apr 2022
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News

ClassPass introduces additional charge for extra studio visits

ClassPass members can now visit their favourite studio as many times as they want by paying a premium on top of their monthly membership cost.

Previously, the studio subscription service allowed members to attend the same studio up to three times per month. The new feature means that once a member has reached a studio limit, they will have the option to book another class using one of their allotted monthly classes plus a premium.

The extra charge per class will vary at each studio and prices will be based on demand.

The change is to offer members “a more flexible and versatile membership”.

ClassPass works with more than 8,500 boutique studios and its business model is based on members paying a flat-rate monthly fee in return for boutique exercise classes at a discounted rate, offered by operators who have signed up with the platform.

In November, ClassPass discontinued its unlimited membership plan and capped the maximum number of visits its members could make to its network of boutique studios to 10 per month.

In the UK, its higher rate package of 10 classes per month costs £105 ($131, €123). The other two packages are five sessions per month at £55 ($69, €64) and three classes per month at £35 ($44, €41).

Payal Kadakia, ClassPass founder and executive chairman, said: “While we know our members love discovering many new studios through ClassPass, we have also seen them want a way to establish a routine at some of their favourite studios.

“By launching this new feature, we’re now making that possible as well as opening up new ways for our partners to make additional revenue through our platform.”

Elsewhere at ClassPass, members can now access more than 100 exercise and fitness videos from its new Video on Demand service.

The company said innovation within virtual fitness is the clear next step for the business, as it looks to attract larger audiences who may be “hindered from experiencing studio fitness due to cost, location and scheduling constraints”.

Kadakia said: “Video on Demand is the first of many digital products we’ll be debuting, all designed to keep our members moving while also giving our partners another powerful way to engage with our members.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
ClassPass members can now visit their favourite studio as many times as they want by paying a premium on top of their monthly membership cost.
HAF
THUMB18447_569354.jpg

News

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HCM Magazine
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This partnership with F45 is an exciting business venture for me
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People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
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Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
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Diary dates
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Diary dates
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