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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

HCM updates 2020 Fitness Trends with special COVID-19 edition

COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

1 Hybrid gym model

2 Outdoor fitness3 High street gyms

4 Diversification5 Strength training

6 Fit tech7 Multi-brand businesses

8 C-19 recovery programmes9 Overfatness

10 PE11 Pandemic insurance

12 Mental health support13 Eliminating male bias

14 Swimming15 Post-exercise heat

16 Catering for introverts17 Trim trails

18 EcSOD19 Lobbying

20 Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
COVID-19 has changed the world as we know it – and the fitness industry with it.
HAF,FIT,IND,PTS,SAM
2020/THUMB346219_278787_476138.jpg
Latest News
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In ...
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Features
Insight
Exercise & physical activity has a pivotal role to play in bridging the gap between the ‘haves’ and the ‘have nots’
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
People
People in Club V trust me and I want to do the best for them and help them progress
People
Overall, it’s about creating something a little less efficient, a little more fun. Somewhere you can lose yourself for a couple of hours
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
fibodo Limited: Management software
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Sothys: Skincare
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

News

HCM updates 2020 Fitness Trends with special COVID-19 edition

COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

1 Hybrid gym model

2 Outdoor fitness3 High street gyms

4 Diversification5 Strength training

6 Fit tech7 Multi-brand businesses

8 C-19 recovery programmes9 Overfatness

10 PE11 Pandemic insurance

12 Mental health support13 Eliminating male bias

14 Swimming15 Post-exercise heat

16 Catering for introverts17 Trim trails

18 EcSOD19 Lobbying

20 Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
COVID-19 has changed the world as we know it – and the fitness industry with it.
HAF,FIT,IND,PTS,SAM
2020/THUMB346219_278787_476138.jpg

News

Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents.
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the
The UK government's 'Rule of Six' has come into force in physical activity facilities today
Miha Bodytec GmbH
Miha Bodytec GmbH
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
The UK's physical activity sector has come together to get millions of people active during
A study by Rutgers University has suggested that it could be possible to predict which
Health club and gyms operators in California are suing state governor Gavin Newsom in an
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of
More than 100 sport and physical activity bodies have sent a letter to UK Prime
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest
Hutchison Technologies
Hutchison Technologies
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence,
Electronics giant LG has entered the fitness and wellness market with the launch of a
Exercise has been voted the number one way the public can help the NHS –
Hundreds of thousands of small companies in the UK – including those operating in fitness
Hussle HQ
Hussle HQ
1 - 15 of 11,616
Features
Insight
Exercise & physical activity has a pivotal role to play in bridging the gap between the ‘haves’ and the ‘have nots’
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
People
People in Club V trust me and I want to do the best for them and help them progress
People
Overall, it’s about creating something a little less efficient, a little more fun. Somewhere you can lose yourself for a couple of hours
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
People
We’re getting high usage: typically 2,000 visits a day. We’ve already celebrated our millionth member visit
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry
People
I’m Confident we can deliver 50 coach gyms in the uk, however, I feel the opportunity is really much larger
People
There will be hundreds of products, services and innovations available in society, to support people in being active, and our expertise will have contributed
People
We measured the impact of the EGYM equipment we installed in our gyms and saw a 35% increase in core strength over a six-month period, while the percentage of residents using the gyms went up from 10% to over 50%
People
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
fibodo Limited: Management software
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Sothys: Skincare
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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