GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Active IQ
Active IQ
Active IQ
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Boutique studios will transform sluggish gym sector, says Algar

Boutique fitness studios pose a significant threat to traditional gyms, which have taken their eye off the needs of consumers, warns respected fitness industry analyst Ray Algar in a new report.

Established brands such as Fitness First, Sports Direct Fitness and Virgin Active should be taking note, says Algar in the 2015 UK boutique fitness studio report, of their highly-compelling rivals. The report observes that boutique studios are becoming the drivers of overall market growth as they can command hourly fees of up to £30, build loyal communities, are attractive to investors and cannot simply be replicated, absorbed or priced out by big brand muscle.

Algar says the mushrooming of boutique studios in the UK can somewhat be attributed to their triumphs in the US, where initial successes have been converted into thriving businesses on the back of a solid business model. The report features an in-depth case of US boutique SoulCycle, which has grown to 40 studios boasting roughly 50,000 users per week, with plans to open in London next year.

Algar, who previously spoke at IHRSA Europe 2014 on how the march of boutique studios spells big trouble for traditional operators, said their fresh approach to fitness is starting to pay dividends.

"The rise of the boutique fitness studio is set to transform an otherwise mature and sluggish industry that is inward-looking, over-absorbed with mergers, acquisitions and defensive strategies and not paying enough attention to what today's customers, especially those with slightly deeper wallets, are willing to pay for," he said.

Algar’s report provides a close analysis of boutique studios – their characteristics, what drives them, how they are set apart from their larger counterparts and how they compete. It also features interviews with the minds behind high-profile UK boutique businesses such as Boom Cycle, Heartcore Fitness and 1Rebel.

Algar identifies the boutique studio’s focus on community and premium service as being key to striking a chord with the highly sought-after millennials market. He also notes that boutique studios stick pointedly to their core offering and provide expert-led sessions that stretch customers far more than self-led training, but at a much lower price than one-to-one coaching.

"Today's highly mobile and self-managing population will pay much more, pro rata, for a specialised experience, led by experts and available at a time and place to suit them, than they will for a monthly membership to a single brand that may have the kit but doesn't stretch either the muscles or the imagination,” said Algar.

“One-off fees and quick, easy bookings through phone and tablet apps enable consumers to cherry-pick from the best of the market wherever they happen to be and whenever they happen to be free. They will also often choose a brand that seems to identify with their own tribe.”

To purchase a copy of the new report, click here.

Boutique fitness studios pose a significant threat to traditional gyms, which have taken their eye off the needs of consumers, warns respected fitness industry analyst Ray Algar in a new report.
HAF,FIT,IND,PHR,RES
989391_222339.jpg
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
HCM Magazine
HCM People
Many of the barriers for women becoming active are around women’s health
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
Sponsored
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
HCM Magazine
Policy
The health and fitness industry felt as though it wasn’t invited to its own party when news of the government’s Fit Miles programme broke. But what does it actually mean and is it good or bad news for the sector? Kath Hudson investigates
HCM Magazine
HCM People
The idea was to weave a wellness culture into the fabric of village life by incorporating movement, rest and relaxation, nutrition, connectedness, purpose and environment
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
Wellbeing - the Health Agenda
Prescribe exercise, not painkillers, to chronic pain sufferers, says the UK’s National Institute for Health and Care Excellence, as Tom Walker reports
HCM Magazine
HCM magazine
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
HCM magazine
For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson
HCM magazine
We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Salt therapy products
Saltability: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Power Plate: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Boutique studios will transform sluggish gym sector, says Algar

Boutique fitness studios pose a significant threat to traditional gyms, which have taken their eye off the needs of consumers, warns respected fitness industry analyst Ray Algar in a new report.

Established brands such as Fitness First, Sports Direct Fitness and Virgin Active should be taking note, says Algar in the 2015 UK boutique fitness studio report, of their highly-compelling rivals. The report observes that boutique studios are becoming the drivers of overall market growth as they can command hourly fees of up to £30, build loyal communities, are attractive to investors and cannot simply be replicated, absorbed or priced out by big brand muscle.

Algar says the mushrooming of boutique studios in the UK can somewhat be attributed to their triumphs in the US, where initial successes have been converted into thriving businesses on the back of a solid business model. The report features an in-depth case of US boutique SoulCycle, which has grown to 40 studios boasting roughly 50,000 users per week, with plans to open in London next year.

Algar, who previously spoke at IHRSA Europe 2014 on how the march of boutique studios spells big trouble for traditional operators, said their fresh approach to fitness is starting to pay dividends.

"The rise of the boutique fitness studio is set to transform an otherwise mature and sluggish industry that is inward-looking, over-absorbed with mergers, acquisitions and defensive strategies and not paying enough attention to what today's customers, especially those with slightly deeper wallets, are willing to pay for," he said.

Algar’s report provides a close analysis of boutique studios – their characteristics, what drives them, how they are set apart from their larger counterparts and how they compete. It also features interviews with the minds behind high-profile UK boutique businesses such as Boom Cycle, Heartcore Fitness and 1Rebel.

Algar identifies the boutique studio’s focus on community and premium service as being key to striking a chord with the highly sought-after millennials market. He also notes that boutique studios stick pointedly to their core offering and provide expert-led sessions that stretch customers far more than self-led training, but at a much lower price than one-to-one coaching.

"Today's highly mobile and self-managing population will pay much more, pro rata, for a specialised experience, led by experts and available at a time and place to suit them, than they will for a monthly membership to a single brand that may have the kit but doesn't stretch either the muscles or the imagination,” said Algar.

“One-off fees and quick, easy bookings through phone and tablet apps enable consumers to cherry-pick from the best of the market wherever they happen to be and whenever they happen to be free. They will also often choose a brand that seems to identify with their own tribe.”

To purchase a copy of the new report, click here.

Boutique fitness studios pose a significant threat to traditional gyms, which have taken their eye off the needs of consumers, warns respected fitness industry analyst Ray Algar in a new report.
HAF,FIT,IND,PHR,RES
989391_222339.jpg

News

A court has given Virgin Active the green light to erase the rent arrears it
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short
A new pioneering approach looks to help cancer patients prepare for and respond to treatment
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April,
It's time to refocus on the changing needs of older adults, according to a new
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his
Sport England has reported a drop of 710,000 in the number of people classed as
Independent gyms in the UK have fared better during the pandemic than larger corporate operators
Advance Gym
Advance Gym
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance
Fitness and health are priority areas of expenditure for consumers in six key nations around
Taking antihistamines prior to exercise can prevent the body from getting the full benefit of
Sport England has teamed up with Youth Sport Trust to develop a new online resource
Rowbots, the boutique fitness brand co-founded by star footballer Gareth Bale, has revealed plans to
Steven Schwartz, CEO of Midtown Athletic Clubs, has announced the sale of the company's Midtown
Safe Space Lockers
Safe Space Lockers
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another
United Fitness Brands (UFB), the recently launched ‘supergroup’ of boutique fitness brands, has acquired Barrecore,
Global boutique fitness giant, Xponential Fitness, has refused to comment on rumours it's considering an
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 11,882
HCM Magazine
HCM People
Many of the barriers for women becoming active are around women’s health
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
Sponsored
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
HCM Magazine
Policy
The health and fitness industry felt as though it wasn’t invited to its own party when news of the government’s Fit Miles programme broke. But what does it actually mean and is it good or bad news for the sector? Kath Hudson investigates
HCM Magazine
HCM People
The idea was to weave a wellness culture into the fabric of village life by incorporating movement, rest and relaxation, nutrition, connectedness, purpose and environment
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
Wellbeing - the Health Agenda
Prescribe exercise, not painkillers, to chronic pain sufferers, says the UK’s National Institute for Health and Care Excellence, as Tom Walker reports
HCM Magazine
HCM magazine
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
HCM magazine
For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson
HCM magazine
We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
HCM magazine
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM magazine
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM magazine
Lack of exercise is a major cause of death from COVID-19, according to new research, with only advanced age and organ transplant leading to greater risk
HCM magazine
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
HCM magazine
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM magazine
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Salt therapy products
Saltability: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Power Plate: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Active IQ
Active IQ