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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Boutique studios will transform sluggish gym sector, says Algar

Boutique fitness studios pose a significant threat to traditional gyms, which have taken their eye off the needs of consumers, warns respected fitness industry analyst Ray Algar in a new report.

Established brands such as Fitness First, Sports Direct Fitness and Virgin Active should be taking note, says Algar in the 2015 UK boutique fitness studio report, of their highly-compelling rivals. The report observes that boutique studios are becoming the drivers of overall market growth as they can command hourly fees of up to £30, build loyal communities, are attractive to investors and cannot simply be replicated, absorbed or priced out by big brand muscle.

Algar says the mushrooming of boutique studios in the UK can somewhat be attributed to their triumphs in the US, where initial successes have been converted into thriving businesses on the back of a solid business model. The report features an in-depth case of US boutique SoulCycle, which has grown to 40 studios boasting roughly 50,000 users per week, with plans to open in London next year.

Algar, who previously spoke at IHRSA Europe 2014 on how the march of boutique studios spells big trouble for traditional operators, said their fresh approach to fitness is starting to pay dividends.

"The rise of the boutique fitness studio is set to transform an otherwise mature and sluggish industry that is inward-looking, over-absorbed with mergers, acquisitions and defensive strategies and not paying enough attention to what today's customers, especially those with slightly deeper wallets, are willing to pay for," he said.

Algar’s report provides a close analysis of boutique studios – their characteristics, what drives them, how they are set apart from their larger counterparts and how they compete. It also features interviews with the minds behind high-profile UK boutique businesses such as Boom Cycle, Heartcore Fitness and 1Rebel.

Algar identifies the boutique studio’s focus on community and premium service as being key to striking a chord with the highly sought-after millennials market. He also notes that boutique studios stick pointedly to their core offering and provide expert-led sessions that stretch customers far more than self-led training, but at a much lower price than one-to-one coaching.

"Today's highly mobile and self-managing population will pay much more, pro rata, for a specialised experience, led by experts and available at a time and place to suit them, than they will for a monthly membership to a single brand that may have the kit but doesn't stretch either the muscles or the imagination,” said Algar.

“One-off fees and quick, easy bookings through phone and tablet apps enable consumers to cherry-pick from the best of the market wherever they happen to be and whenever they happen to be free. They will also often choose a brand that seems to identify with their own tribe.”

To purchase a copy of the new report, click here.

Boutique fitness studios pose a significant threat to traditional gyms, which have taken their eye off the needs of consumers, warns respected fitness industry analyst Ray Algar in a new report.
HAF,FIT,IND,PHR,RES
989391_222339.jpg
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News

Boutique studios will transform sluggish gym sector, says Algar

Boutique fitness studios pose a significant threat to traditional gyms, which have taken their eye off the needs of consumers, warns respected fitness industry analyst Ray Algar in a new report.

Established brands such as Fitness First, Sports Direct Fitness and Virgin Active should be taking note, says Algar in the 2015 UK boutique fitness studio report, of their highly-compelling rivals. The report observes that boutique studios are becoming the drivers of overall market growth as they can command hourly fees of up to £30, build loyal communities, are attractive to investors and cannot simply be replicated, absorbed or priced out by big brand muscle.

Algar says the mushrooming of boutique studios in the UK can somewhat be attributed to their triumphs in the US, where initial successes have been converted into thriving businesses on the back of a solid business model. The report features an in-depth case of US boutique SoulCycle, which has grown to 40 studios boasting roughly 50,000 users per week, with plans to open in London next year.

Algar, who previously spoke at IHRSA Europe 2014 on how the march of boutique studios spells big trouble for traditional operators, said their fresh approach to fitness is starting to pay dividends.

"The rise of the boutique fitness studio is set to transform an otherwise mature and sluggish industry that is inward-looking, over-absorbed with mergers, acquisitions and defensive strategies and not paying enough attention to what today's customers, especially those with slightly deeper wallets, are willing to pay for," he said.

Algar’s report provides a close analysis of boutique studios – their characteristics, what drives them, how they are set apart from their larger counterparts and how they compete. It also features interviews with the minds behind high-profile UK boutique businesses such as Boom Cycle, Heartcore Fitness and 1Rebel.

Algar identifies the boutique studio’s focus on community and premium service as being key to striking a chord with the highly sought-after millennials market. He also notes that boutique studios stick pointedly to their core offering and provide expert-led sessions that stretch customers far more than self-led training, but at a much lower price than one-to-one coaching.

"Today's highly mobile and self-managing population will pay much more, pro rata, for a specialised experience, led by experts and available at a time and place to suit them, than they will for a monthly membership to a single brand that may have the kit but doesn't stretch either the muscles or the imagination,” said Algar.

“One-off fees and quick, easy bookings through phone and tablet apps enable consumers to cherry-pick from the best of the market wherever they happen to be and whenever they happen to be free. They will also often choose a brand that seems to identify with their own tribe.”

To purchase a copy of the new report, click here.

Boutique fitness studios pose a significant threat to traditional gyms, which have taken their eye off the needs of consumers, warns respected fitness industry analyst Ray Algar in a new report.
HAF,FIT,IND,PHR,RES
989391_222339.jpg

News

The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing
Operating a further four weeks at reduced capacity will place serious pressure on English fitness
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council.
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the
fibodo Limited
fibodo Limited
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
The government needs to urgently set out its plans to support physical activity and fitness
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FIBO Exhibition
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HCM Magazine
Supplier showcase
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
HCM Magazine
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Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
HCM Magazine
Supplier showcase
Safe Space Lockers has extended its partnership with boutique fitness franchise TRIB3, in a new 10-site supplier agreement, following the recent installation at TRIB3 Edinburgh
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Policy
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
HCM Magazine
Sponsored
Come join the party!
HCM Magazine
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As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
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Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM magazine
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
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Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
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Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
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Salt therapy products
Himalayan Source: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
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tbc, Dunedin, New Zealand
Diary dates
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