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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Barry's signs content partnership with Forme

Forme has signed an exclusive partnership with boutique fitness operator Barry's
The partnership deal is the first time Barry's has aligned with a connected fitness platform
Also marks the debut of the recently announced Barry's X digital offering
Forme was launched in 2020 by Trent Ward and industrial designer Yves Béhar

Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of the blurring of boundaries between the at-gym and at-home fitness experiences.

The partnership deal is the first time Barry's has aligned with an at-home, connected fitness platform and marks the debut of the recently announced Barry's X digital offering.

The deal will also see the Forme units – mirrored displays with voice control and touch screens – being displayed and made available for purchase in Barry's locations in the US.

Forme was launched in 2020 by Trent Ward and industrial designer Yves Béhar

and is marketed as a "complete home fitness studio concept". (• To read an interview with the founders, click here for FitTech magazine Issue 2/2020).

Through the mirror displays, designed by Béhar, users can access a variety of live and on-demand personal training sessions.

Trent Ward, Forme co-founder and CEO, said: "Barry's provides the most engaging boutique fitness experience in the industry and we could not be more excited to partner with them to bring their world-class content into the homes of Forme customers.

"As two brands founded in Los Angeles, a hub for fitness innovation, the collaboration was a natural fit.

"We love that our communities will be able to experience the best in home and fitness with exclusive access to Barry's X content on Forme."

Joey Gonzalez, Barry's CEO, added: "Forme is a brand that has leveraged innovation to revolutionise the at-home fitness experience.

"It will be the first to offer Barry's X workouts on its platform; allowing us to transform lives on a much larger scale than ever before."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of the blurring of boundaries between the at-gym and at-home fitness experiences.
HAF,FIT,IND,PTS,PHR,SUP,TEC
2021/THUMB347995_794179_723534.jpg
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News

Barry's signs content partnership with Forme

Forme has signed an exclusive partnership with boutique fitness operator Barry's
The partnership deal is the first time Barry's has aligned with a connected fitness platform
Also marks the debut of the recently announced Barry's X digital offering
Forme was launched in 2020 by Trent Ward and industrial designer Yves Béhar

Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of the blurring of boundaries between the at-gym and at-home fitness experiences.

The partnership deal is the first time Barry's has aligned with an at-home, connected fitness platform and marks the debut of the recently announced Barry's X digital offering.

The deal will also see the Forme units – mirrored displays with voice control and touch screens – being displayed and made available for purchase in Barry's locations in the US.

Forme was launched in 2020 by Trent Ward and industrial designer Yves Béhar

and is marketed as a "complete home fitness studio concept". (• To read an interview with the founders, click here for FitTech magazine Issue 2/2020).

Through the mirror displays, designed by Béhar, users can access a variety of live and on-demand personal training sessions.

Trent Ward, Forme co-founder and CEO, said: "Barry's provides the most engaging boutique fitness experience in the industry and we could not be more excited to partner with them to bring their world-class content into the homes of Forme customers.

"As two brands founded in Los Angeles, a hub for fitness innovation, the collaboration was a natural fit.

"We love that our communities will be able to experience the best in home and fitness with exclusive access to Barry's X content on Forme."

Joey Gonzalez, Barry's CEO, added: "Forme is a brand that has leveraged innovation to revolutionise the at-home fitness experience.

"It will be the first to offer Barry's X workouts on its platform; allowing us to transform lives on a much larger scale than ever before."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of the blurring of boundaries between the at-gym and at-home fitness experiences.
HAF,FIT,IND,PTS,PHR,SUP,TEC
2021/THUMB347995_794179_723534.jpg

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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
1 - 20 of 11,981
HCM Magazine
Training
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Editor's letter
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
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Preston Lewis

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Featured supplier news
Featured supplier news: LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Video Gallery
MyZone Group Ltd
Pendex
FreeMotion Fitness
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Skincare
Sothys: Skincare
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd