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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Boutique operator Solidcore accelerates expansion plans

US-based boutique fitness operator Solidcore has revealed plans for five new clubs the booming New York market.

Adding to its existing NY flagship studio in Chelsea, the new locations will be located in SoHo, NoMad (North of Madison Square Park), Williamsburg, Hell's Kitchen and NoLIta (North of Little Italy).

The SoHo club is set to open this week, followed by the NoMad location in June. The last one to open will be Solidcore NoLITa in November 2019.

In total, the five new locations will add 12,733sq ft of floorspace to the operator's estate.

The openings are part of Solidcore's commitment to open 100 studios in US markets by the end of 2020. It currently has 46 studios in 15 states.

Solidcore offers members a mix of pilates and bootcamp-style fitness classes.

The 50-minute, high-intensity, full-body workout looks to utilise a patented machine created specifically for the training.

The studio, concept and machine are the creation of Anne Mahlum, an entrepreneur, philanthropist and athlete who founded [solidcore] and serves as its CEO.

Mahlum said the chain has looked to establish sites in smaller markets – including Bismarck, Pittsburgh, Madison, and Ann Arbor – which are generally ignored by what she described as the "hip, cool brands".

"In New York and across the country, our expanding clientele have fallen in love with our rigorous fitness programme, commitment to quality and their customer experience," Mahlum said.

"We are thrilled to be expanding our presence in the New York market."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
US-based boutique fitness operator Solidcore has revealed plans for five new clubs the booming New York market.
CLD,HAF,FIT,IND,DEV,INV,OPB,PHR
imagesX/THUMB341906_705892_75086.jpg
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News

Boutique operator Solidcore accelerates expansion plans

US-based boutique fitness operator Solidcore has revealed plans for five new clubs the booming New York market.

Adding to its existing NY flagship studio in Chelsea, the new locations will be located in SoHo, NoMad (North of Madison Square Park), Williamsburg, Hell's Kitchen and NoLIta (North of Little Italy).

The SoHo club is set to open this week, followed by the NoMad location in June. The last one to open will be Solidcore NoLITa in November 2019.

In total, the five new locations will add 12,733sq ft of floorspace to the operator's estate.

The openings are part of Solidcore's commitment to open 100 studios in US markets by the end of 2020. It currently has 46 studios in 15 states.

Solidcore offers members a mix of pilates and bootcamp-style fitness classes.

The 50-minute, high-intensity, full-body workout looks to utilise a patented machine created specifically for the training.

The studio, concept and machine are the creation of Anne Mahlum, an entrepreneur, philanthropist and athlete who founded [solidcore] and serves as its CEO.

Mahlum said the chain has looked to establish sites in smaller markets – including Bismarck, Pittsburgh, Madison, and Ann Arbor – which are generally ignored by what she described as the "hip, cool brands".

"In New York and across the country, our expanding clientele have fallen in love with our rigorous fitness programme, commitment to quality and their customer experience," Mahlum said.

"We are thrilled to be expanding our presence in the New York market."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
US-based boutique fitness operator Solidcore has revealed plans for five new clubs the booming New York market.
CLD,HAF,FIT,IND,DEV,INV,OPB,PHR
imagesX/THUMB341906_705892_75086.jpg

News

Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will
The re-opening of gyms in Wales has been pushed back by the country's First Minister
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The financial performance of health club operator SATS in the last quarter of 2020 was
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1 - 20 of 11,792
HCM Magazine
Supplier showcase
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
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All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
HCM Magazine
Profile
Fitler Club is Philadelphia’s newest private lifestyle club, boasting premium health and wellness facilities, along with a hotel, workspaces and refined culinary venues. Steph Eaves talks to the club’s founder about his creation
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If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
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Featured supplier news
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The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Member feedback software
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Red Light Therapy
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Fitness equipment
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Trade associations
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Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
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Diary dates
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Diary dates
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Diary dates
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HID Global
HID Global