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FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

David Lloyd to chair new "supergroup" of boutiques – United Fitness Brands – backed by Pembroke VC

A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses.

The founders of indoor cycling studio operator Boom Cycle have teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX to form United Fitness Brands.

Ownership of both brands has now been transferred to United Fitness Brands, which will be chaired by industry veteran, David Lloyd, who has been a non-exec of Boom Cycle since 2018.

The new company has received backing from venture capital trust Pembroke VC.

The group is now actively looking to add further brands to the mix.

Speaking exclusively to HCM, Hilary Rowland, co-founder of Boom Cycle, said the group has been set up to provide individual brands with the opportunity to share resources and operate in a more efficient way.

"The idea is to help the operators under the United Fitness Brands umbrella to spread costs and share their expertise," Rowland said.

"It will also result in brands being in a stronger position when it comes to finding investment and new sites, as there will be an opportunity to identify larger sites in which more than one brand can have a presence."

Rowland added that, while the model will include the ownership of the operators being transferred to United Fitness Brands, each individual brand will continue operating independently.

"We want each brand to keep doing what they're doing," she said.

"We're looking for brands that have become successful because they've developed their own identity and created a loyal community of users and we don't want them to change that.

"What we want to do is to make sure each brand joining United Fitness Brands will be given a better opportunity to grow and develop further."

Joe Cohen, co-founder of KOBOX, added: "With KOBOX, we were the first to bring boxing-based classes to the masses in a major market.

"Now, more than five years since our launch, we’re embarking on another first – creating an industry-defining supergroup, which I’m sure will go from strength to strength and allow more people across the country to enjoy these incredible brand offerings."

The most obvious next step for United Fitness Brands is the opening of more studios in 2021 including a fourth KOBOX studio, launching at Boom Cycle’s existing Waterloo site – after lockdown restrictions are lifted for group exercising.

Robert Rowland, co-founder of Boom Cycle, said: "We’re really excited to have agreed and partnered with another of London’s leading studios, KOBOX.

"They have a strong brand and excellent sites and are a perfect brand to combine with."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses.
PTS,HAF,FIT,IND
2021/THUMB347435_468208_888327.jpg
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News

David Lloyd to chair new "supergroup" of boutiques – United Fitness Brands – backed by Pembroke VC

A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses.

The founders of indoor cycling studio operator Boom Cycle have teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX to form United Fitness Brands.

Ownership of both brands has now been transferred to United Fitness Brands, which will be chaired by industry veteran, David Lloyd, who has been a non-exec of Boom Cycle since 2018.

The new company has received backing from venture capital trust Pembroke VC.

The group is now actively looking to add further brands to the mix.

Speaking exclusively to HCM, Hilary Rowland, co-founder of Boom Cycle, said the group has been set up to provide individual brands with the opportunity to share resources and operate in a more efficient way.

"The idea is to help the operators under the United Fitness Brands umbrella to spread costs and share their expertise," Rowland said.

"It will also result in brands being in a stronger position when it comes to finding investment and new sites, as there will be an opportunity to identify larger sites in which more than one brand can have a presence."

Rowland added that, while the model will include the ownership of the operators being transferred to United Fitness Brands, each individual brand will continue operating independently.

"We want each brand to keep doing what they're doing," she said.

"We're looking for brands that have become successful because they've developed their own identity and created a loyal community of users and we don't want them to change that.

"What we want to do is to make sure each brand joining United Fitness Brands will be given a better opportunity to grow and develop further."

Joe Cohen, co-founder of KOBOX, added: "With KOBOX, we were the first to bring boxing-based classes to the masses in a major market.

"Now, more than five years since our launch, we’re embarking on another first – creating an industry-defining supergroup, which I’m sure will go from strength to strength and allow more people across the country to enjoy these incredible brand offerings."

The most obvious next step for United Fitness Brands is the opening of more studios in 2021 including a fourth KOBOX studio, launching at Boom Cycle’s existing Waterloo site – after lockdown restrictions are lifted for group exercising.

Robert Rowland, co-founder of Boom Cycle, said: "We’re really excited to have agreed and partnered with another of London’s leading studios, KOBOX.

"They have a strong brand and excellent sites and are a perfect brand to combine with."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses.
PTS,HAF,FIT,IND
2021/THUMB347435_468208_888327.jpg

News

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Thousands of health clubs, swimming pools and leisure centres are under the threat of permanent
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Anytime Fitness UK has revealed that April was its busiest month for new memberships since
HCM understands that Fitness International, which operates more than 700 health clubs under the LA
A court has given Virgin Active the green light to erase the rent arrears it
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The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
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Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
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Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Architects/designers
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Pendine Sands, Carmarthenshire
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Diary dates
07-09 Jun 2021
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Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
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Diary dates
04-07 Nov 2021
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Diary dates
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