GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Mike Ashley picks up DW Sports' fitness assets from administrators for £37m – will operate under the Everlast brand

Billionaire Mike Ashley's Frasers Group has acquired the fitness assets of DW Sports for £37m.

DW Sports, which previously operated 75 sports retail stores and 73 health clubs, went into administration earlier this month. At the time, the move to administration was accompanied by the announcement that 25 retail stores would close immediately and that the retail division would, eventually, be permanently closed.

The gyms have been acquired by Frasers Group, owned by Ashley – whose other assets include gym chain, Everlast, retail brand SportsDirect and Premier League football club Newcastle United.

Frasers said the acquisition complements the existing gym portfolio and that it will operate the sites under the Everlast brand. The deal is said to be "consistent with the group's elevation strategy."

"The acquisition, for an initial cash consideration of £37m, includes certain assets relating to DW's gym and fitness business, including certain stock, but excluding the DW business names and IP," said a spokesperson.

An additional consideration (up to a maximum of £6.9m) may be payable, contingent upon the number of leasehold interests eventually acquired, taking the potential total to £43.9m, if conditions are met.

"We look forward to elevating the gym and fitness assets acquired under the group's existing iconic Everlast brand, and we are also pleased to have saved a number of jobs," they said.

Around 1,700 jobs were put at risk when DW went into administration at the start of August.

Frasers reports that DW Sports was not thriving before the pandemic – in its last accounts – for the year ended 31 March 2019 – the company had gross assets of £195m, but made a loss of £20m.

DW's Dave Whelan and Mike Ashley are long-time competitors and the move sees Ashley picking up valuable assets from his rival.

DW Sports Fitness was founded in March 2009 when Dave Whelan purchased 50 clubs and attached retail stores from JJB Sports for £83.4 million.

At the time all the sites were shared between a fitness club and retail, with most having gyms downstairs and retail upstairs. The portfolio grew to 140 sites at one stage, including standalone retail and standalone gyms, before scaling back to the 75 retail stores and 73 gyms.

Fitness First, previously a sister company to DW Sports, remains a separate company owned by Dave Whelan and its 43 clubs are unaffected by the administration and sale.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Billionaire Mike Ashley's Frasers Group has acquired the fitness assets of DW Sports for £37m.
HAF,FIT,IND,PTS
2020/THUMB346134_795725_164143.jpg
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
Latest News
The government needs to provide the fitness and physical activity sector with a plan which ...
Latest News
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, ...
Latest News
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according ...
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
Profile
The chair of énergie and vice chair of BMF talks to Kate Cracknell about creating an omnichannel approach that brings together indoor, outdoor, online and VR
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
Letters
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM Magazine
Research
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM Magazine
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Precor: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Mike Ashley picks up DW Sports' fitness assets from administrators for £37m – will operate under the Everlast brand

Billionaire Mike Ashley's Frasers Group has acquired the fitness assets of DW Sports for £37m.

DW Sports, which previously operated 75 sports retail stores and 73 health clubs, went into administration earlier this month. At the time, the move to administration was accompanied by the announcement that 25 retail stores would close immediately and that the retail division would, eventually, be permanently closed.

The gyms have been acquired by Frasers Group, owned by Ashley – whose other assets include gym chain, Everlast, retail brand SportsDirect and Premier League football club Newcastle United.

Frasers said the acquisition complements the existing gym portfolio and that it will operate the sites under the Everlast brand. The deal is said to be "consistent with the group's elevation strategy."

"The acquisition, for an initial cash consideration of £37m, includes certain assets relating to DW's gym and fitness business, including certain stock, but excluding the DW business names and IP," said a spokesperson.

An additional consideration (up to a maximum of £6.9m) may be payable, contingent upon the number of leasehold interests eventually acquired, taking the potential total to £43.9m, if conditions are met.

"We look forward to elevating the gym and fitness assets acquired under the group's existing iconic Everlast brand, and we are also pleased to have saved a number of jobs," they said.

Around 1,700 jobs were put at risk when DW went into administration at the start of August.

Frasers reports that DW Sports was not thriving before the pandemic – in its last accounts – for the year ended 31 March 2019 – the company had gross assets of £195m, but made a loss of £20m.

DW's Dave Whelan and Mike Ashley are long-time competitors and the move sees Ashley picking up valuable assets from his rival.

DW Sports Fitness was founded in March 2009 when Dave Whelan purchased 50 clubs and attached retail stores from JJB Sports for £83.4 million.

At the time all the sites were shared between a fitness club and retail, with most having gyms downstairs and retail upstairs. The portfolio grew to 140 sites at one stage, including standalone retail and standalone gyms, before scaling back to the 75 retail stores and 73 gyms.

Fitness First, previously a sister company to DW Sports, remains a separate company owned by Dave Whelan and its 43 clubs are unaffected by the administration and sale.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Billionaire Mike Ashley's Frasers Group has acquired the fitness assets of DW Sports for £37m.
HAF,FIT,IND,PTS
2020/THUMB346134_795725_164143.jpg

News

Fitness First has launched a new free digital fitness hub, offering users a wide range
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling
Less than half (44.9 per cent) of children and young people in England met the
An England-wide survey of over 5,000 adults found that 80 per cent of people aged
The government needs to provide the fitness and physical activity sector with a plan which
Miha Bodytec GmbH
Miha Bodytec GmbH
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry,
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according
New year, new celeb workout as Mark ‘Bez’ Berry announces the launch of his own
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each
The closing of gyms, leisure centres and swimming pools under COVID-19 restrictions is costing the
The UK physical activity sector will lose around £400m a month during lockdown. The figure,
MyZone Group Ltd
MyZone Group Ltd
Heading into 2021, storytelling will be a key trend among fitness content creators and connected
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the
ukactive has called on the UK government to draft a new National Physical Activity Plan
David Lloyd Leisure has become the latest operator to have its auditors flag up the
An international panel of experts have examined how social prescribing can play a role in
UK-based boutique operator TRIB3 will open its first site in The Netherlands next year. Due
David Lloyd Clubs will develop a new programme in January 2021, designed to help people
Volution.fit
Volution.fit
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
Virgin Active has become the latest big-box operator to signal its intention to raise cash
An independent gym in New York City has "returned to normal" and opened its doors
fibodo Limited
fibodo Limited
1 - 20 of 11,743
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
Profile
The chair of énergie and vice chair of BMF talks to Kate Cracknell about creating an omnichannel approach that brings together indoor, outdoor, online and VR
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
Letters
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM Magazine
Research
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM Magazine
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
HCM magazine
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
HCM People

Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM magazine
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM magazine
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM magazine
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM magazine
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Precor: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills