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Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Peloton and Beyoncé team up to produce themed workouts

Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.

According to Peloton, the partnership will be "rooted in the celebration of music" – a central component of the Peloton class experience – and "pro-social initiatives".

The first set of workouts, created by Beyoncé and Peloton, have now been launched to celebrate the US Homecoming season – an annual autumn celebration for students at Historically Black Colleges and Universities (HBCUs).

The workouts cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation.

"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé said.

"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way."

The special content is accessible on the Peloton App, as well as through the Peloton Bike, Bike+ and Tread+.

Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines over the coming months, including music, movement, fitness and wellness.

"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley.

"It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.
TEC,HAF,FIT,IND,PTS,SAM,PHR
2020/THUMB346619_482533_732077.jpg
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News

Peloton and Beyoncé team up to produce themed workouts

Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.

According to Peloton, the partnership will be "rooted in the celebration of music" – a central component of the Peloton class experience – and "pro-social initiatives".

The first set of workouts, created by Beyoncé and Peloton, have now been launched to celebrate the US Homecoming season – an annual autumn celebration for students at Historically Black Colleges and Universities (HBCUs).

The workouts cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation.

"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé said.

"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way."

The special content is accessible on the Peloton App, as well as through the Peloton Bike, Bike+ and Tread+.

Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines over the coming months, including music, movement, fitness and wellness.

"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley.

"It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.
TEC,HAF,FIT,IND,PTS,SAM,PHR
2020/THUMB346619_482533_732077.jpg

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FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
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Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
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Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Management software
fibodo Limited: Management software
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Software
Volution.fit: Software
Fitness Software
FunXtion International BV: Fitness Software
Fitness equipment
TRX Training: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
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Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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