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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Basic-Fit cranks up expansion plans for European market

Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.

Citing "current developments and a strong pipeline", the Dutch company said it plans to accelerate the pace of organic club openings from a current target of 125 to around 150 clubs a year.

With the new target, the company expects to the number of clubs in its portfolio to reach 1,250 in 2022.

The announcement marks the second cranking up of pace of expansion for Basic-Fit within the last nine months. Announcing its full-year results in March 2019, the company outlined plans to increase the number of club openings from 100 to 125 per year.

In a statement, Basic-Fit said that it expects the new openings to generate a significant boost to income.

"As a result of the large number of new clubs and solid development of the mature club network, we expect to increase revenue by at least 20 per cent a year in the coming three years," the statement said.

Basic-Fit's plans are seen as a further sign that the European fitness market is undergoing a period of growth, with one analyst stating that it "shows that the potential to grow in underpenetrated fitness markets remains attractive".

In July 2019, Basic-Fit acquired Fitland, the Netherlands' third-largest fitness operator, which added 37 mid-market clubs to the business.

With a portfolio of 750 clubs across five countries, Basic-Fit is one of Europe's largest fitness operators. It markets itself as a "high-quality, value-for-money fitness experience".

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Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.
HAF,FIT,IND,PTS
imagesX/THUMB343593_112149_872896.jpg
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News

Basic-Fit cranks up expansion plans for European market

Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.

Citing "current developments and a strong pipeline", the Dutch company said it plans to accelerate the pace of organic club openings from a current target of 125 to around 150 clubs a year.

With the new target, the company expects to the number of clubs in its portfolio to reach 1,250 in 2022.

The announcement marks the second cranking up of pace of expansion for Basic-Fit within the last nine months. Announcing its full-year results in March 2019, the company outlined plans to increase the number of club openings from 100 to 125 per year.

In a statement, Basic-Fit said that it expects the new openings to generate a significant boost to income.

"As a result of the large number of new clubs and solid development of the mature club network, we expect to increase revenue by at least 20 per cent a year in the coming three years," the statement said.

Basic-Fit's plans are seen as a further sign that the European fitness market is undergoing a period of growth, with one analyst stating that it "shows that the potential to grow in underpenetrated fitness markets remains attractive".

In July 2019, Basic-Fit acquired Fitland, the Netherlands' third-largest fitness operator, which added 37 mid-market clubs to the business.

With a portfolio of 750 clubs across five countries, Basic-Fit is one of Europe's largest fitness operators. It markets itself as a "high-quality, value-for-money fitness experience".

Sign up for FREE ezines & magazines
Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.
HAF,FIT,IND,PTS
imagesX/THUMB343593_112149_872896.jpg

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Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison
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A new product aimed at the ageing population is combining wearable fitness tech with artificial
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EMD UK
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ukactive
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1 - 15 of 11,215
Features
feature
We talk to two high-end operators who've established a valuable USP by offering EMS training
Features
Talking point
As we begin a new decade, will boutiques extend beyond the major cities? Will the budget boom continue? How will digital fitness impact the sector? Kath Hudson speaks to some of the industry’s big hitters to find out what 2020 could have in store
Features
Trends
Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
Features
Corporate wellness
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Fitness giant Les Mills has launched three new studio spaces at its Auckland City Gym in New Zealand
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The Well is the first modern membership-based wellness club of its kind
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people can leave their desks whenever they choose to have a workout. They won’t be judged for staying too long or going too often.
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Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
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Rachael Blumberg

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People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
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people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
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Featured supplier news
Featured supplier: Staycationers treated to whale of a time at newly expanded W Club
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience by expanding its leisure facilities.
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Power Plate: Exercise equipment
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Sothys: Skincare
Management software
GymSales: Management software
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Professional services
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