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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Basic-Fit cranks up expansion plans for European market

Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.

Citing "current developments and a strong pipeline", the Dutch company said it plans to accelerate the pace of organic club openings from a current target of 125 to around 150 clubs a year.

With the new target, the company expects to the number of clubs in its portfolio to reach 1,250 in 2022.

The announcement marks the second cranking up of pace of expansion for Basic-Fit within the last nine months. Announcing its full-year results in March 2019, the company outlined plans to increase the number of club openings from 100 to 125 per year.

In a statement, Basic-Fit said that it expects the new openings to generate a significant boost to income.

"As a result of the large number of new clubs and solid development of the mature club network, we expect to increase revenue by at least 20 per cent a year in the coming three years," the statement said.

Basic-Fit's plans are seen as a further sign that the European fitness market is undergoing a period of growth, with one analyst stating that it "shows that the potential to grow in underpenetrated fitness markets remains attractive".

In July 2019, Basic-Fit acquired Fitland, the Netherlands' third-largest fitness operator, which added 37 mid-market clubs to the business.

With a portfolio of 750 clubs across five countries, Basic-Fit is one of Europe's largest fitness operators. It markets itself as a "high-quality, value-for-money fitness experience".

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.
HAF,FIT,IND,PTS
imagesX/THUMB343593_112149_872896.jpg
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News

Basic-Fit cranks up expansion plans for European market

Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.

Citing "current developments and a strong pipeline", the Dutch company said it plans to accelerate the pace of organic club openings from a current target of 125 to around 150 clubs a year.

With the new target, the company expects to the number of clubs in its portfolio to reach 1,250 in 2022.

The announcement marks the second cranking up of pace of expansion for Basic-Fit within the last nine months. Announcing its full-year results in March 2019, the company outlined plans to increase the number of club openings from 100 to 125 per year.

In a statement, Basic-Fit said that it expects the new openings to generate a significant boost to income.

"As a result of the large number of new clubs and solid development of the mature club network, we expect to increase revenue by at least 20 per cent a year in the coming three years," the statement said.

Basic-Fit's plans are seen as a further sign that the European fitness market is undergoing a period of growth, with one analyst stating that it "shows that the potential to grow in underpenetrated fitness markets remains attractive".

In July 2019, Basic-Fit acquired Fitland, the Netherlands' third-largest fitness operator, which added 37 mid-market clubs to the business.

With a portfolio of 750 clubs across five countries, Basic-Fit is one of Europe's largest fitness operators. It markets itself as a "high-quality, value-for-money fitness experience".

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.
HAF,FIT,IND,PTS
imagesX/THUMB343593_112149_872896.jpg

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The UK's fitness industry can finally get back to business on Saturday 25 July, following
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EMD UK
EMD UK
1 - 15 of 11,508
Features
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The fitness & leisure industries should seek out ways to become advocates for the health and wellbeing of older adults
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
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Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
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Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
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British Military Fitness
For 19 years one company has been forging a different path in the health and fitness industry. Focusing on changing lives in the purest environment available: the outdoors. Read more
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Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
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Click on a catalogue to view it online
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Hedgehog Concept Ltd
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