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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Apple launches its 'game changer' Fitness+ platform – includes 200 on-demand workouts

Apple has launched its long-awaited on-demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to offer consumers a personalised exercise experience.

Called Apple Fitness+, the new service will deliver studio-style workouts to iPhone, iPad, and Apple TV products, while incorporating workout metrics from Apple Watch.

Apple says that by dynamically integrating metrics from Apple Watches, Fitness+ will be able to offer a more immersive experience – including the possibility to animate users on the screen during key moments in the workout. The feature will allow interactions in which the trainer can, for example, ask the user to check their heart rate, with the rate then being shown on the screen, or a countdown timer to appear during tough intervals to help users get through to the last seconds.

At launch, the platform will include more than 200 workouts across 10 popular workout types – from HIIT, strength, yoga and dance to core, cycling and treadmill. There are also "Mindful Cooldown" sessions, led by a team of specialist trainers.

Cycling, treadmill, and rowing workouts can be done using equipment from any manufacturer and most workouts range in increments of 10, 20, 30, and 45 minutes.

Music will play a central role too, as it will be weaved throughout the design of every workout. For each workout, users can choose from nine different styles of music to suit their tastes.

Fitness+ will be available as a subscription service for US$9.99 per month or US$79.99 per year.

“Being more active is one of the most important things we can do for our health, but we know choosing to work out can often be a challenge whether you’re very active or just getting started,” said Jay Blahnik, Apple’s senior director of Fitness Technologies.

“We’re excited for Apple Fitness+ to bring together the metrics from Apple Watch, great music, and a diverse and inspiring trainer team — in a uniquely simple, easy-to-access way across Apple devices — to encourage our users to get fit and stay healthy.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Apple has launched its long-awaited on demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to offer consumers a personalised exercise experience.
TEC,HAF,FIT,IND,PTS,SAM
2020/THUMB346815_691659_707943.jpg
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News

Apple launches its 'game changer' Fitness+ platform – includes 200 on-demand workouts

Apple has launched its long-awaited on-demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to offer consumers a personalised exercise experience.

Called Apple Fitness+, the new service will deliver studio-style workouts to iPhone, iPad, and Apple TV products, while incorporating workout metrics from Apple Watch.

Apple says that by dynamically integrating metrics from Apple Watches, Fitness+ will be able to offer a more immersive experience – including the possibility to animate users on the screen during key moments in the workout. The feature will allow interactions in which the trainer can, for example, ask the user to check their heart rate, with the rate then being shown on the screen, or a countdown timer to appear during tough intervals to help users get through to the last seconds.

At launch, the platform will include more than 200 workouts across 10 popular workout types – from HIIT, strength, yoga and dance to core, cycling and treadmill. There are also "Mindful Cooldown" sessions, led by a team of specialist trainers.

Cycling, treadmill, and rowing workouts can be done using equipment from any manufacturer and most workouts range in increments of 10, 20, 30, and 45 minutes.

Music will play a central role too, as it will be weaved throughout the design of every workout. For each workout, users can choose from nine different styles of music to suit their tastes.

Fitness+ will be available as a subscription service for US$9.99 per month or US$79.99 per year.

“Being more active is one of the most important things we can do for our health, but we know choosing to work out can often be a challenge whether you’re very active or just getting started,” said Jay Blahnik, Apple’s senior director of Fitness Technologies.

“We’re excited for Apple Fitness+ to bring together the metrics from Apple Watch, great music, and a diverse and inspiring trainer team — in a uniquely simple, easy-to-access way across Apple devices — to encourage our users to get fit and stay healthy.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Apple has launched its long-awaited on demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to offer consumers a personalised exercise experience.
TEC,HAF,FIT,IND,PTS,SAM
2020/THUMB346815_691659_707943.jpg

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The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
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promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
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Company profile: Xn Leisure Systems Ltd
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
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Wearable technology solutions
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Trade associations
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Exercise equipment
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Diary dates
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Online,
Diary dates
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Diary dates
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Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
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Active IQ
Active IQ