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FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Apple Watch no ‘silver bullet,’ says Bryan O’Rourke

Apple’s new smartwatch will not be the instant “silver bullet” to destroy health clubs as some have predicted, rather it will be the subsequent refinement of the product which will have the biggest impact, according to leading industry analyst Bryan O’Rourke.

Speaking exclusively to Health Club Management at IHRSA 2015 in Los Angeles, O’Rourke said that similarly to the i-Pod, it will be further iterations of the watch which will really cause a shift in consumer habits, a process that could take 3-5 years.

“Apple as a brand has an excellent focus on the consumer, so ensuring the Apple Watch successfully fulfils their needs will be its top priority,” said O’Rourke, who is CEO and founder of advisory firm Integerus.

“Gyms are no longer the sole domain of fitness, so they will have to shift with changing consumer needs, although the Apple Watch won’t be some silver bullet to deliver a crushing blow to operators. But operators will need to work out how to integrate it into business models. The solution may well come from someone outside the industry with a fresh perspective. For example, Uber wasn’t founded by cab drivers.”

Finally unveiled this week, the Apple Watch is being hailed by some as a game-changer for the wearable tech sector.

From a health and fitness perspective, the Apple Watch features photo sensitive sensors on its back to help record pulse information, while WiFi allows GPS usage to keep track of movement, pace and distances travelled. The watch also includes an accelerometer to measure total body movement, as well as the quality and intensity of movements made.

For O’Rourke, the Apple Watch brings a wealth of opportunities for health clubs to broaden their reach, but it will take closer collaboration between different sectors of the industry to unlock a successful solution.

“We’ve seen apps develop from simple games to impressive business models like Uber that harness multiple platforms to create greater products,” he added.

“That’s why we’ve created the Fitness Industry Technology Council (FIT-C), to make it easier for operators, suppliers and technology firms to work together and foster a thriving and integrated fitness technology sector.”

Apple’s new smartwatch will not be the instant “silver bullet” to destroy health clubs as some have predicted, rather it will be the subsequent refinement of the product which will have the biggest impact, according to leading industry analyst Bryan O’Rourke.
HAF,FIT,IND,EVT,PHR,TEC
871027_687888.jpg
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Click on a catalogue to view it online
Directory
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Skincare
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Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Uniforms
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Trade associations
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Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
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Pendine Sands, Carmarthenshire
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Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Apple Watch no ‘silver bullet,’ says Bryan O’Rourke

Apple’s new smartwatch will not be the instant “silver bullet” to destroy health clubs as some have predicted, rather it will be the subsequent refinement of the product which will have the biggest impact, according to leading industry analyst Bryan O’Rourke.

Speaking exclusively to Health Club Management at IHRSA 2015 in Los Angeles, O’Rourke said that similarly to the i-Pod, it will be further iterations of the watch which will really cause a shift in consumer habits, a process that could take 3-5 years.

“Apple as a brand has an excellent focus on the consumer, so ensuring the Apple Watch successfully fulfils their needs will be its top priority,” said O’Rourke, who is CEO and founder of advisory firm Integerus.

“Gyms are no longer the sole domain of fitness, so they will have to shift with changing consumer needs, although the Apple Watch won’t be some silver bullet to deliver a crushing blow to operators. But operators will need to work out how to integrate it into business models. The solution may well come from someone outside the industry with a fresh perspective. For example, Uber wasn’t founded by cab drivers.”

Finally unveiled this week, the Apple Watch is being hailed by some as a game-changer for the wearable tech sector.

From a health and fitness perspective, the Apple Watch features photo sensitive sensors on its back to help record pulse information, while WiFi allows GPS usage to keep track of movement, pace and distances travelled. The watch also includes an accelerometer to measure total body movement, as well as the quality and intensity of movements made.

For O’Rourke, the Apple Watch brings a wealth of opportunities for health clubs to broaden their reach, but it will take closer collaboration between different sectors of the industry to unlock a successful solution.

“We’ve seen apps develop from simple games to impressive business models like Uber that harness multiple platforms to create greater products,” he added.

“That’s why we’ve created the Fitness Industry Technology Council (FIT-C), to make it easier for operators, suppliers and technology firms to work together and foster a thriving and integrated fitness technology sector.”

Apple’s new smartwatch will not be the instant “silver bullet” to destroy health clubs as some have predicted, rather it will be the subsequent refinement of the product which will have the biggest impact, according to leading industry analyst Bryan O’Rourke.
HAF,FIT,IND,EVT,PHR,TEC
871027_687888.jpg

News

People with depression should be prescribed exercise and then monitored for the first 12 weeks
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing
Operating a further four weeks at reduced capacity will place serious pressure on English fitness
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council.
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry
Miha Bodytec GmbH
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A £30m luxury leisure development scheme which has been more than a decade in the
fibodo Limited
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HCM Magazine
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People train for one of two reasons – they love their body or they hate their body
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Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
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We see a world where every major city has access to Solo 60
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Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM Magazine
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As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
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Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
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The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
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Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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