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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Anytime Fitness plans to enter German market – former Fitness First CEO to lead expansion

Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.

The company has appointed a European-based master franchising team and will open an Anytime-branded corporate gym later this year.

The master franchising team, led by fitness industry veteran Stefan Tilk and business partner Ashish Sensarma, will begin searching for franchisees to open additional gyms on the German market from 2020.

Tilk spent nine years as CEO of Fitness First Germany, while Sensarma is a veteran apparel executive in the branded retail and digital space.

Tilk believes the Anytime concept will thrive on the cut-throat German market.

"Anytime Fitness is present on six continents and we're confident our gyms will be successful in Germany as well," he said.

"There are many reasons why the business model has flourished in more than 30 countries. Benefits and programming for Anytime Fitness members are constantly evolving and expanding."

Anytime Fitness has grown its European portfolio at a rapid pace in recent years.

In the UK, the chain has opened 160 locations in the past eight years. It also operates 80 clubs across the Benelux countries.

"We're incredibly pleased that Stefan and Ashish will be introducing Anytime Fitness to the people of Germany," said Dave Mortensen, Anytime Fitness president and co-founder.

"We believe they have the fitness industry experience and the consumer satisfaction skills to produce rapid growth.

"Personally and professionally, we're tremendously impressed and we foresee great things for this dynamic duo – and their franchisee gym owners and members throughout Germany."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB341423_876671_135802.jpg
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
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07-10 Apr 2022
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News

Anytime Fitness plans to enter German market – former Fitness First CEO to lead expansion

Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.

The company has appointed a European-based master franchising team and will open an Anytime-branded corporate gym later this year.

The master franchising team, led by fitness industry veteran Stefan Tilk and business partner Ashish Sensarma, will begin searching for franchisees to open additional gyms on the German market from 2020.

Tilk spent nine years as CEO of Fitness First Germany, while Sensarma is a veteran apparel executive in the branded retail and digital space.

Tilk believes the Anytime concept will thrive on the cut-throat German market.

"Anytime Fitness is present on six continents and we're confident our gyms will be successful in Germany as well," he said.

"There are many reasons why the business model has flourished in more than 30 countries. Benefits and programming for Anytime Fitness members are constantly evolving and expanding."

Anytime Fitness has grown its European portfolio at a rapid pace in recent years.

In the UK, the chain has opened 160 locations in the past eight years. It also operates 80 clubs across the Benelux countries.

"We're incredibly pleased that Stefan and Ashish will be introducing Anytime Fitness to the people of Germany," said Dave Mortensen, Anytime Fitness president and co-founder.

"We believe they have the fitness industry experience and the consumer satisfaction skills to produce rapid growth.

"Personally and professionally, we're tremendously impressed and we foresee great things for this dynamic duo – and their franchisee gym owners and members throughout Germany."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB341423_876671_135802.jpg

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promotion
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Featured supplier news
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Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
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Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: énergie Fitness
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Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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