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FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Anytime Fitness plans to enter German market – former Fitness First CEO to lead expansion

Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.

The company has appointed a European-based master franchising team and will open an Anytime-branded corporate gym later this year.

The master franchising team, led by fitness industry veteran Stefan Tilk and business partner Ashish Sensarma, will begin searching for franchisees to open additional gyms on the German market from 2020.

Tilk spent nine years as CEO of Fitness First Germany, while Sensarma is a veteran apparel executive in the branded retail and digital space.

Tilk believes the Anytime concept will thrive on the cut-throat German market.

"Anytime Fitness is present on six continents and we're confident our gyms will be successful in Germany as well," he said.

"There are many reasons why the business model has flourished in more than 30 countries. Benefits and programming for Anytime Fitness members are constantly evolving and expanding."

Anytime Fitness has grown its European portfolio at a rapid pace in recent years.

In the UK, the chain has opened 160 locations in the past eight years. It also operates 80 clubs across the Benelux countries.

"We're incredibly pleased that Stefan and Ashish will be introducing Anytime Fitness to the people of Germany," said Dave Mortensen, Anytime Fitness president and co-founder.

"We believe they have the fitness industry experience and the consumer satisfaction skills to produce rapid growth.

"Personally and professionally, we're tremendously impressed and we foresee great things for this dynamic duo – and their franchisee gym owners and members throughout Germany."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB341423_876671_135802.jpg
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Anytime Fitness plans to enter German market – former Fitness First CEO to lead expansion

Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.

The company has appointed a European-based master franchising team and will open an Anytime-branded corporate gym later this year.

The master franchising team, led by fitness industry veteran Stefan Tilk and business partner Ashish Sensarma, will begin searching for franchisees to open additional gyms on the German market from 2020.

Tilk spent nine years as CEO of Fitness First Germany, while Sensarma is a veteran apparel executive in the branded retail and digital space.

Tilk believes the Anytime concept will thrive on the cut-throat German market.

"Anytime Fitness is present on six continents and we're confident our gyms will be successful in Germany as well," he said.

"There are many reasons why the business model has flourished in more than 30 countries. Benefits and programming for Anytime Fitness members are constantly evolving and expanding."

Anytime Fitness has grown its European portfolio at a rapid pace in recent years.

In the UK, the chain has opened 160 locations in the past eight years. It also operates 80 clubs across the Benelux countries.

"We're incredibly pleased that Stefan and Ashish will be introducing Anytime Fitness to the people of Germany," said Dave Mortensen, Anytime Fitness president and co-founder.

"We believe they have the fitness industry experience and the consumer satisfaction skills to produce rapid growth.

"Personally and professionally, we're tremendously impressed and we foresee great things for this dynamic duo – and their franchisee gym owners and members throughout Germany."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB341423_876671_135802.jpg

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An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
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Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
On demand
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Management software
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trade associations
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Bilborough, Nottingham
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
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Diary dates
15-16 Jun 2022
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Diary dates
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