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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Anytime Fitness plans to enter German market – former Fitness First CEO to lead expansion

Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.

The company has appointed a European-based master franchising team and will open an Anytime-branded corporate gym later this year.

The master franchising team, led by fitness industry veteran Stefan Tilk and business partner Ashish Sensarma, will begin searching for franchisees to open additional gyms on the German market from 2020.

Tilk spent nine years as CEO of Fitness First Germany, while Sensarma is a veteran apparel executive in the branded retail and digital space.

Tilk believes the Anytime concept will thrive on the cut-throat German market.

"Anytime Fitness is present on six continents and we're confident our gyms will be successful in Germany as well," he said.

"There are many reasons why the business model has flourished in more than 30 countries. Benefits and programming for Anytime Fitness members are constantly evolving and expanding."

Anytime Fitness has grown its European portfolio at a rapid pace in recent years.

In the UK, the chain has opened 160 locations in the past eight years. It also operates 80 clubs across the Benelux countries.

"We're incredibly pleased that Stefan and Ashish will be introducing Anytime Fitness to the people of Germany," said Dave Mortensen, Anytime Fitness president and co-founder.

"We believe they have the fitness industry experience and the consumer satisfaction skills to produce rapid growth.

"Personally and professionally, we're tremendously impressed and we foresee great things for this dynamic duo – and their franchisee gym owners and members throughout Germany."

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Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB341423_876671_135802.jpg
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We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
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News

Anytime Fitness plans to enter German market – former Fitness First CEO to lead expansion

Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.

The company has appointed a European-based master franchising team and will open an Anytime-branded corporate gym later this year.

The master franchising team, led by fitness industry veteran Stefan Tilk and business partner Ashish Sensarma, will begin searching for franchisees to open additional gyms on the German market from 2020.

Tilk spent nine years as CEO of Fitness First Germany, while Sensarma is a veteran apparel executive in the branded retail and digital space.

Tilk believes the Anytime concept will thrive on the cut-throat German market.

"Anytime Fitness is present on six continents and we're confident our gyms will be successful in Germany as well," he said.

"There are many reasons why the business model has flourished in more than 30 countries. Benefits and programming for Anytime Fitness members are constantly evolving and expanding."

Anytime Fitness has grown its European portfolio at a rapid pace in recent years.

In the UK, the chain has opened 160 locations in the past eight years. It also operates 80 clubs across the Benelux countries.

"We're incredibly pleased that Stefan and Ashish will be introducing Anytime Fitness to the people of Germany," said Dave Mortensen, Anytime Fitness president and co-founder.

"We believe they have the fitness industry experience and the consumer satisfaction skills to produce rapid growth.

"Personally and professionally, we're tremendously impressed and we foresee great things for this dynamic duo – and their franchisee gym owners and members throughout Germany."

Sign up for FREE ezines & magazines
Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB341423_876671_135802.jpg

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1 - 15 of 11,177
Features
Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
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Cycling
In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
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One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
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We’re trying to help people understand exactly how much effort they need to apply in order to get the best outcome, so they can do it over a long period of time and not burn out. The overall training effect is then much better
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Harlands Effect: Make Your Business More Profitable
Harlands Group is a membership management service for health and fitness operators, which interacts directly with members to effectively manage membership payments.
Featured supplier news
Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Unity Leisure'. Read more
More videos:
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness software
Go Do.Fitness: Fitness software
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Ojmar: Locking solutions
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Kemitron GmbH: Hydrotherapy / spa fragrances
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Comfort Zone - Davines S.p.A: Skincare
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