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Les Mills
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Anytime Fitness plans to enter German market – former Fitness First CEO to lead expansion

Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.

The company has appointed a European-based master franchising team and will open an Anytime-branded corporate gym later this year.

The master franchising team, led by fitness industry veteran Stefan Tilk and business partner Ashish Sensarma, will begin searching for franchisees to open additional gyms on the German market from 2020.

Tilk spent nine years as CEO of Fitness First Germany, while Sensarma is a veteran apparel executive in the branded retail and digital space.

Tilk believes the Anytime concept will thrive on the cut-throat German market.

"Anytime Fitness is present on six continents and we're confident our gyms will be successful in Germany as well," he said.

"There are many reasons why the business model has flourished in more than 30 countries. Benefits and programming for Anytime Fitness members are constantly evolving and expanding."

Anytime Fitness has grown its European portfolio at a rapid pace in recent years.

In the UK, the chain has opened 160 locations in the past eight years. It also operates 80 clubs across the Benelux countries.

"We're incredibly pleased that Stefan and Ashish will be introducing Anytime Fitness to the people of Germany," said Dave Mortensen, Anytime Fitness president and co-founder.

"We believe they have the fitness industry experience and the consumer satisfaction skills to produce rapid growth.

"Personally and professionally, we're tremendously impressed and we foresee great things for this dynamic duo – and their franchisee gym owners and members throughout Germany."

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Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB341423_876671_135802.jpg
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Anytime Fitness plans to enter German market – former Fitness First CEO to lead expansion

Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.

The company has appointed a European-based master franchising team and will open an Anytime-branded corporate gym later this year.

The master franchising team, led by fitness industry veteran Stefan Tilk and business partner Ashish Sensarma, will begin searching for franchisees to open additional gyms on the German market from 2020.

Tilk spent nine years as CEO of Fitness First Germany, while Sensarma is a veteran apparel executive in the branded retail and digital space.

Tilk believes the Anytime concept will thrive on the cut-throat German market.

"Anytime Fitness is present on six continents and we're confident our gyms will be successful in Germany as well," he said.

"There are many reasons why the business model has flourished in more than 30 countries. Benefits and programming for Anytime Fitness members are constantly evolving and expanding."

Anytime Fitness has grown its European portfolio at a rapid pace in recent years.

In the UK, the chain has opened 160 locations in the past eight years. It also operates 80 clubs across the Benelux countries.

"We're incredibly pleased that Stefan and Ashish will be introducing Anytime Fitness to the people of Germany," said Dave Mortensen, Anytime Fitness president and co-founder.

"We believe they have the fitness industry experience and the consumer satisfaction skills to produce rapid growth.

"Personally and professionally, we're tremendously impressed and we foresee great things for this dynamic duo – and their franchisee gym owners and members throughout Germany."

Sign up for FREE ezines & magazines
Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB341423_876671_135802.jpg

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Features
Supplier showcase
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples
Features
Social responsibility
A year after the launch of its first outdoor gym made from melted down, confiscated knives, Steel Warriors has won the support of the Co-op, which has pledged to fund the roll-out of a further 20 calisthenics gyms, as Kath Hudson reports
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Body scanning
Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence
Features
Ask the experts
The UK health and fitness industry has doubled in size since 2000. Will growth continue, or even gather pace? And what does this mean for the European health and fitness market? How big could it grow and what factors will have an impact? HCM asks those who have the most up to date research
Features
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Fitness expert, Matt Roberts, has chosen Pavigym’s PRAMA system to create an immersive, personalised workout experience at his new gym at The Langley hotel in Berkshire
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Featured supplier news
Featured supplier: Gympass tops 2,000 fitness facilities on its platform
Gympass has reinforced its leading position in the corporate fitness market, topping 2,000 fitness facilities available on its platform across the UK.
Featured supplier news
Featured supplier: Matrix strengthens Porsche partnership with new installs at performance centre
Porsche recognises that the most important component of any vehicle is the driver.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Member access schemes
Move GB: Member access schemes
Governing body
EMD UK: Governing body
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
GymSales: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions Ltd: Flooring
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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Les Mills
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