Gympass
Gympass
Gympass
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Anytime Fitness parent Self Esteem Brands acquires The Bar Method – reveals worldwide franchise plans

The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness
– Dave Mortensen

Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low-impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.

The Bar Method was developed by founder Burr Leonard and its flagship studio opened in San Francisco in 2001.

Self Esteem Brands plans will initially continue to offer new franchise territories throughout North America, but Dave Mortensen, co-founder and president of Self Esteem Brands, revealed that the company will begin exploring additional opportunities for The Bar Method internationally.

"The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness," Mortensen said.

"The concept was created under the guidance of physical therapists to ensure it is safe and effective for clients spanning a wide range of abilities, including those with physical limitations and injuries."

Jay DeCoons, the CEO of The Bar Method since 2015, will remain with the company, serving as brand president.

The new acquisition will sit alongside Self Esteem Brand's existing franchises – Anytime Fitness, the world's largest fitness chain; Basecamp Fitness, a HIIT class-based concept; and beauty chain Waxing the City.

The Bar Method founder Burr Leonard added: "For many years it has been my goal to empower clients of all ages and physical abilities to build beautiful, lean, toned and healthy bodies for life.

"Self Esteem Brands' franchising experience, and ability to scale rapidly, will enable thousands of additional clients to be the best version of themselves by building strength, grace and poise."

Sign up for FREE ezines & magazines
Related news

Anytime Fitness plans to enter German market – former Fitness First CEO to lead expansion

05 Apr 2019
Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market. ...

Anytime looks to tap into 'silver fitness' - launches over 55s membership

27 Feb 2019
Anytime Fitness is looking to tap into the increasingly active older population with the launch ...

Anytime Fitness begins roll-out of new club design

23 Jan 2019
Franchise operator Anytime Fitness has begun the roll-out of a new interior look for its ...
Latest News
Real estate developers are increasingly looking to tap into the "great opportunities" being offered by ...
Latest News
The outgoing chief medical officer, professor Dame Sally Davies, has called for urgent action across ...
Latest News
A health and wellbeing club which combines exercise and physical activity classes with mental and ...
Latest News
VivaFit has entered the Spanish fitness market with the opening of a studio in capital ...
Latest News
John Treharne, founder of The Gym Group, has been appointed chair of boutique fitness brand ...
Latest News
Parkwood Leisure has launched a programme of workshops, aimed at making its staff more aware ...
Latest News
Be Military Fit (BMF) is planning to diversify its offer – and then expand globally ...
Latest News
The company behind a health club concept designed to "transform Saudi Arabia's fitness sector" has ...
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Promotional feature
When setting up a new fitness offering, having a point of difference is key. Two businesses tell us how Electro Muscle Stimulation has been successful in helping them to stand out from the rest
Features
Research
New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
Features
FIBO China
Jak Phillips went to FIBO China and filed this report
Features
Promotional feature
Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
Features
feature
New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
Features
Promotional feature
Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
Features
People
HCM people

Elodie Garamond

Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
People
Jimmy had the brilliant idea to put the logos of all of the current cycling brands in and around NYC onto a piece of paper and we handed it to the investor at the end of our presentation. Then we handed a blank piece of paper and referenced that this was the current number of cool fitness concepts in the world and how we would like the investor to help us fill that page. A day later he wrote us a cheque
People
Empowering our instructors is our next big task. This is an incredibly dedicated, loyal group of people and there’s a big opportunity to do something very special with them
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Featured supplier news
Featured supplier: Gympass brings together corporate workforces and leisure operators
The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry.
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Fitness equipment
Physical Company Ltd: Fitness equipment
Member access schemes
Move GB: Member access schemes
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Audio visual
Hutchison Technologies: Audio visual
Spa software
ResortSuite: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
15 Oct 2019
Loughborough University, Loughborough, United Kingdom
Diary dates
15-18 Oct 2019
Gran Via Exhibition Centre, Barcelona, Spain
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates

News

Anytime Fitness parent Self Esteem Brands acquires The Bar Method – reveals worldwide franchise plans

The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness
– Dave Mortensen

Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low-impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.

The Bar Method was developed by founder Burr Leonard and its flagship studio opened in San Francisco in 2001.

Self Esteem Brands plans will initially continue to offer new franchise territories throughout North America, but Dave Mortensen, co-founder and president of Self Esteem Brands, revealed that the company will begin exploring additional opportunities for The Bar Method internationally.

"The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness," Mortensen said.

"The concept was created under the guidance of physical therapists to ensure it is safe and effective for clients spanning a wide range of abilities, including those with physical limitations and injuries."

Jay DeCoons, the CEO of The Bar Method since 2015, will remain with the company, serving as brand president.

The new acquisition will sit alongside Self Esteem Brand's existing franchises – Anytime Fitness, the world's largest fitness chain; Basecamp Fitness, a HIIT class-based concept; and beauty chain Waxing the City.

The Bar Method founder Burr Leonard added: "For many years it has been my goal to empower clients of all ages and physical abilities to build beautiful, lean, toned and healthy bodies for life.

"Self Esteem Brands' franchising experience, and ability to scale rapidly, will enable thousands of additional clients to be the best version of themselves by building strength, grace and poise."

Sign up for FREE ezines & magazines
Related news

Anytime Fitness plans to enter German market – former Fitness First CEO to lead expansion

05 Apr 2019
Franchise operator Anytime Fitness has revealed plans to enter the highly competitive German fitness market. ...

Anytime looks to tap into 'silver fitness' - launches over 55s membership

27 Feb 2019
Anytime Fitness is looking to tap into the increasingly active older population with the launch ...

Anytime Fitness begins roll-out of new club design

23 Jan 2019
Franchise operator Anytime Fitness has begun the roll-out of a new interior look for its ...

News

Real estate developers are increasingly looking to tap into the "great opportunities" being offered by
The outgoing chief medical officer, professor Dame Sally Davies, has called for urgent action across
A health and wellbeing club which combines exercise and physical activity classes with mental and
VivaFit has entered the Spanish fitness market with the opening of a studio in capital
John Treharne, founder of The Gym Group, has been appointed chair of boutique fitness brand
Parkwood Leisure has launched a programme of workshops, aimed at making its staff more aware
ukactive
ukactive
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness
Be Military Fit (BMF) is planning to diversify its offer – and then expand globally
The company behind a health club concept designed to "transform Saudi Arabia's fitness sector" has
EMD UK, the national governing body for group exercise, has appointed Marcus Kingwell, the current
A major nation-wide campaign is aiming to help people build simple changes into their daily
Regular weekly exercise sessions could delay brain deterioration in people at high risk for Alzheimer's
Lighting design studio Cactus has partnered with cardio climbing gym operator Rise Nation to create
Gympass
Gympass
FunXtion delivers a complete, wrap-around exercise experience. Utilising the very latest in digital technology, FunXtion
Orangetheory Fitness has opened its 100th franchised site in Canada, seven years after it first
Wearable tech giant Fitbit is partnering with FibriCheck, a health screening and monitoring app, to
The Royal Life Saving Society UK (RLSS UK) has confirmed it is extending its partnership
Alliance Leisure
Alliance Leisure
1 - 15 of 11,108
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Promotional feature
When setting up a new fitness offering, having a point of difference is key. Two businesses tell us how Electro Muscle Stimulation has been successful in helping them to stand out from the rest
Features
Research
New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
Features
FIBO China
Jak Phillips went to FIBO China and filed this report
Features
Promotional feature
Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
Features
feature
New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
Features
Promotional feature
Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
Features
People
HCM people

Elodie Garamond

Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
People
Jimmy had the brilliant idea to put the logos of all of the current cycling brands in and around NYC onto a piece of paper and we handed it to the investor at the end of our presentation. Then we handed a blank piece of paper and referenced that this was the current number of cool fitness concepts in the world and how we would like the investor to help us fill that page. A day later he wrote us a cheque
People
Empowering our instructors is our next big task. This is an incredibly dedicated, loyal group of people and there’s a big opportunity to do something very special with them
People
HCM people

Ben Gotting & Dave Thomas

The Foundry: co-founders
Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
People
WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
People
HCM people

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
People
The Life Fitness entrepreneur and ALS charity fundraiser is returning to the business that made his name
People
HCM people

Martin Seibold

CEO Life Fit Group
Gathering existing, strong brands under one roof to create the new Life Fit Group made perfect sense
People
HCM people

Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Featured supplier news
Featured supplier: Gympass brings together corporate workforces and leisure operators
The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry.
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Fitness equipment
Physical Company Ltd: Fitness equipment
Member access schemes
Move GB: Member access schemes
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Audio visual
Hutchison Technologies: Audio visual
Spa software
ResortSuite: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
15 Oct 2019
Loughborough University, Loughborough, United Kingdom
Diary dates
15-18 Oct 2019
Gran Via Exhibition Centre, Barcelona, Spain
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Gympass
Gympass