Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Anytime Fitness parent Self Esteem Brands acquires The Bar Method – reveals worldwide franchise plans

The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness
– Dave Mortensen

Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low-impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.

The Bar Method was developed by founder Burr Leonard and its flagship studio opened in San Francisco in 2001.

Self Esteem Brands plans will initially continue to offer new franchise territories throughout North America, but Dave Mortensen, co-founder and president of Self Esteem Brands, revealed that the company will begin exploring additional opportunities for The Bar Method internationally.

"The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness," Mortensen said.

"The concept was created under the guidance of physical therapists to ensure it is safe and effective for clients spanning a wide range of abilities, including those with physical limitations and injuries."

Jay DeCoons, the CEO of The Bar Method since 2015, will remain with the company, serving as brand president.

The new acquisition will sit alongside Self Esteem Brand's existing franchises – Anytime Fitness, the world's largest fitness chain; Basecamp Fitness, a HIIT class-based concept; and beauty chain Waxing the City.

The Bar Method founder Burr Leonard added: "For many years it has been my goal to empower clients of all ages and physical abilities to build beautiful, lean, toned and healthy bodies for life.

"Self Esteem Brands' franchising experience, and ability to scale rapidly, will enable thousands of additional clients to be the best version of themselves by building strength, grace and poise."

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Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low- impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.
HAF,FIT,IND,PTS
imagesX/THUMB343017_343132_161577.jpg
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News

Anytime Fitness parent Self Esteem Brands acquires The Bar Method – reveals worldwide franchise plans

The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness
– Dave Mortensen

Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low-impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.

The Bar Method was developed by founder Burr Leonard and its flagship studio opened in San Francisco in 2001.

Self Esteem Brands plans will initially continue to offer new franchise territories throughout North America, but Dave Mortensen, co-founder and president of Self Esteem Brands, revealed that the company will begin exploring additional opportunities for The Bar Method internationally.

"The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness," Mortensen said.

"The concept was created under the guidance of physical therapists to ensure it is safe and effective for clients spanning a wide range of abilities, including those with physical limitations and injuries."

Jay DeCoons, the CEO of The Bar Method since 2015, will remain with the company, serving as brand president.

The new acquisition will sit alongside Self Esteem Brand's existing franchises – Anytime Fitness, the world's largest fitness chain; Basecamp Fitness, a HIIT class-based concept; and beauty chain Waxing the City.

The Bar Method founder Burr Leonard added: "For many years it has been my goal to empower clients of all ages and physical abilities to build beautiful, lean, toned and healthy bodies for life.

"Self Esteem Brands' franchising experience, and ability to scale rapidly, will enable thousands of additional clients to be the best version of themselves by building strength, grace and poise."

Sign up for FREE ezines & magazines
Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low- impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.
HAF,FIT,IND,PTS
imagesX/THUMB343017_343132_161577.jpg

News

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DW Fitness First has extended its partnership with corporate fitness sales specialist Gympass, to increase
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Food labelling that shows the amount of exercise needed to burn off the calories in
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1 - 15 of 11,272
Features
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feature
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
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Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
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Job search
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Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Video Gallery
Wattbike AtomX
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Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Professional services
Deloitte UK: Professional services
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SpaBooker: Spa software
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Servicesport UK Limited: Independent service & maintenance
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Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Diary dates
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Diary dates
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