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FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Action PR's Speedflex studios integrate technology for small group workouts

We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel.
– Cheryl Hersey

Action PR have created a new studio design for Everyone Active's Fortis Powered by Speedflex fitness brand that is focussed on inclusivity and integrates the workout technology into the space.

Speedflex is a type of high-intensity interval training (HIIT) delivered using resistance exercise machines in small-group, trainer-led classes.

Individuals of different training abilities can be in the same classes because Speedflex machines automatically adjust their resistance levels to the ability of the user – meaning the training concept is inherently inclusive.

Trainees' heart-rates are monitored during sessions and data is collected from the machines they are using.

With these factors in mind, Action PR sought to create a space for broad roll-out that would appeal to people across the demographic range, that would contribute to a motivational atmosphere and that would relay individuals' performance figures to them.

A compact studio provides enough space for small group classes without spreading individuals too far apart to the detriment of the class atmosphere.

The exercise machines and stations are laid out around the perimeter of the room for easy circuit use during classes.

Data collected is relayed to a large video-wall at one end of the studio so that individuals can see information about their workouts, like heart-rate, effort and calories burnt.

This feature provides a focus for both the trainer and the trainees, as individuals are pushed to achieve their best and can encourage others to do the same.

"The goal was to create a contemporary studio design but without going down the usual route of the dark-disco feel, popular with many boutique gyms," said Cheryl Hersey, Director at Action PR. "We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Action PR have created a new studio design for Everyone Active's Fortis Powered by Speedflex fitness brand that is focussed on inclusivity and integrates the workout technology into the space.
CLD,HAF,FIT,ARC,DES
imagesX/THUMB344379_927992_872437.jpg
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News

Action PR's Speedflex studios integrate technology for small group workouts

We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel.
– Cheryl Hersey

Action PR have created a new studio design for Everyone Active's Fortis Powered by Speedflex fitness brand that is focussed on inclusivity and integrates the workout technology into the space.

Speedflex is a type of high-intensity interval training (HIIT) delivered using resistance exercise machines in small-group, trainer-led classes.

Individuals of different training abilities can be in the same classes because Speedflex machines automatically adjust their resistance levels to the ability of the user – meaning the training concept is inherently inclusive.

Trainees' heart-rates are monitored during sessions and data is collected from the machines they are using.

With these factors in mind, Action PR sought to create a space for broad roll-out that would appeal to people across the demographic range, that would contribute to a motivational atmosphere and that would relay individuals' performance figures to them.

A compact studio provides enough space for small group classes without spreading individuals too far apart to the detriment of the class atmosphere.

The exercise machines and stations are laid out around the perimeter of the room for easy circuit use during classes.

Data collected is relayed to a large video-wall at one end of the studio so that individuals can see information about their workouts, like heart-rate, effort and calories burnt.

This feature provides a focus for both the trainer and the trainees, as individuals are pushed to achieve their best and can encourage others to do the same.

"The goal was to create a contemporary studio design but without going down the usual route of the dark-disco feel, popular with many boutique gyms," said Cheryl Hersey, Director at Action PR. "We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Action PR have created a new studio design for Everyone Active's Fortis Powered by Speedflex fitness brand that is focussed on inclusivity and integrates the workout technology into the space.
CLD,HAF,FIT,ARC,DES
imagesX/THUMB344379_927992_872437.jpg

News

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HCM Magazine
Interview
I’d like to see the gym sector help champion the social prescribing agenda, as a route to getting more people engaged in physical activity
HCM Magazine
Everyone’s talking about
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM Magazine
HCM People
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HCM Magazine
Research
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
HCM Magazine
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HCM Magazine
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HCM magazine
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HCM magazine
Featured supplier news
Featured supplier news: Founder of dynamic yoga platform launches cinematic wellbeing classes for luxury spas and hotels
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Fitness equipment
Precor: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
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Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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FreeMotion Fitness
FreeMotion Fitness