GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Kisaco Research
Kisaco Research
Kisaco Research
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Action PR rebrands as Action Group

The best agencies are indispensable to their clients, and to us that means working across multiple disciplines
– Cheryl Hersey

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding range of services.

Founded in 2010, the agency has added a number of new strands to its offer and now works across eight divisions – advertising, consultancy, content, design, events, models, PR and web.

One of its most high-profile recent projects was assisting Everyone Active in adding boutique fitness offers to its big box model, by helping to secure deals with HIIT brands F45 and Speedflex, as well as budget yoga chain MoreYoga.

In late 2019, the company launched a dedicated fitness modelling agency, Action Models, designed to support the content arm of the business. It was also the year in which Action created the brand and studio design for FORTIS powered by Speedflex – another Everyone Active initiative.

“The best agencies are indispensable to their clients, and to us that means working across multiple disciplines, drawing on a full range of skill sets to deliver unrivalled results in a sector we understand inside and out," said director and co-founder Cheryl Hersey.

"Our goal with Action Group is to better reflect what we already do, which is to offer the widest range of communications and content services in the fitness industry, from marketing to modelling and beyond.”

Find out more at action-group.co.uk.

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding services.
HAF,SAM
2020/THUMB345490_383247_844387.jpg
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Features
Research
Group exercise continues to present high occupancy levels, with the quickest recovery rates and highest demand of the three main activities
Features
Letters
EuropeActive's David Stalker and Jack Shakespeare from ukactive write to HCM
Features
feature
We look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution
Features
COVID-19
Your worst nightmare happens – a member with COVID-19 attends three group exercise classes in a period of 18 hours. Sarah Shortt explains how one operator dealt with this crisis while staying open throughout and avoiding community transmission
Features
Editor's letter
Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute
Features
feature
HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years
Features
feature
Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally
Features
People
HCM people

Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
People
Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Skincare
Sothys: Skincare
Management software
fibodo Limited: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness equipment
TRX Training: Fitness equipment
Software
Volution.fit: Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Action PR rebrands as Action Group

The best agencies are indispensable to their clients, and to us that means working across multiple disciplines
– Cheryl Hersey

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding range of services.

Founded in 2010, the agency has added a number of new strands to its offer and now works across eight divisions – advertising, consultancy, content, design, events, models, PR and web.

One of its most high-profile recent projects was assisting Everyone Active in adding boutique fitness offers to its big box model, by helping to secure deals with HIIT brands F45 and Speedflex, as well as budget yoga chain MoreYoga.

In late 2019, the company launched a dedicated fitness modelling agency, Action Models, designed to support the content arm of the business. It was also the year in which Action created the brand and studio design for FORTIS powered by Speedflex – another Everyone Active initiative.

“The best agencies are indispensable to their clients, and to us that means working across multiple disciplines, drawing on a full range of skill sets to deliver unrivalled results in a sector we understand inside and out," said director and co-founder Cheryl Hersey.

"Our goal with Action Group is to better reflect what we already do, which is to offer the widest range of communications and content services in the fitness industry, from marketing to modelling and beyond.”

Find out more at action-group.co.uk.

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding services.
HAF,SAM
2020/THUMB345490_383247_844387.jpg

News

Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist,
Gains made getting people more physically active over the last few years were all but
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which
The government has pledged to invest £100m in supporting public leisure centres this winter, as
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness
AskNicely
AskNicely
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of
Customer experience software provider, AskNicely, has announced it will host a new virtual event called
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return
A UK government U-turn – just announced – will see gyms and leisure centres staying open
TRP - The Retention People
TRP - The Retention People
Red light therapy equipment supplier, Red Light Rising has partnered with Aidan Robinson of ITRM
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business
The UK government is likely to face legal challenges from gym operators following the revelation
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at
MyZone Group Ltd
MyZone Group Ltd
1 - 15 of 11,649
Features
Research
Group exercise continues to present high occupancy levels, with the quickest recovery rates and highest demand of the three main activities
Features
Letters
EuropeActive's David Stalker and Jack Shakespeare from ukactive write to HCM
Features
feature
We look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution
Features
COVID-19
Your worst nightmare happens – a member with COVID-19 attends three group exercise classes in a period of 18 hours. Sarah Shortt explains how one operator dealt with this crisis while staying open throughout and avoiding community transmission
Features
Editor's letter
Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute
Features
feature
HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years
Features
feature
Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally
Features
People
HCM people

Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
People
Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
People
If I look forward five years, I’d want us to be somewhere around the 1,000-site mark – the ‘premier league’ benchmark
People
As a society, we all need to make a conscious effort to be more active and our industry is in the best position to help people do that
People
The reopening of the industry, encouraging confidence in consumers and maintaining business is a collective responsibility
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
I invite every organisation to become part of our consultation on workplace wellbeing, active ageing and long-term health conditions
People
People in Club V trust me and I want to do the best for them and help them progress
People
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Skincare
Sothys: Skincare
Management software
fibodo Limited: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness equipment
TRX Training: Fitness equipment
Software
Volution.fit: Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Kisaco Research
Kisaco Research