GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills
Les Mills
Les Mills
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Action PR launches fitness model agency

We noticed a gap in the market for models who not only look good but are actually able to move, perform and execute exercises in a technically correct way
– Cheryl Hersey

Action PR has launched Action Fitness Models, a modelling firm tailored to the fitness industry which represents models with genuine fitness ability.

Action Fitness Models is already used by several of the PR agency’s existing clients, including Everyone Active, miha bodytec and Pulse Fitness.

Following the launch, the list of models is now open for booking.

“We noticed a gap in the market for models who not only look good but are actually able to move, perform and execute exercises in a technically correct way,” said Action director Cheryl Hersey.

“Before launching Action Fitness Models we would often book models from other agencies who looked fantastic but weren’t able to do what we needed them to.”

The modelling agency represents a selection of models with a variety of fitness abilities, the majority of whom are qualified personal trainers. The model’s disciplines range from CrossFit and semi-pro football to yoga and Pilates.

Additionally, Action Fitness Models provides services that allow clients to book fitness photographers, source locations for shoots and hire a shoot director to help guide photoshoots.

“We shoot such a lot of video and imagery, it didn’t make sense to keep hiring models from external agencies,” says Action’s head of consumer, Rachel Moule.

“We’ve signed a group of talented models who we know are technically able to nail any brief.

“We believe the combination of our models, our direction and our photographer will produce stand-out results,” she said.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Action PR has launched Action Fitness Models, a modelling firm tailored to the fitness industry which represents models with genuine fitness ability.
HAF,FIT,IND,PTS,SAM,PHR
imagesX/THUMB344885_715668_220602.jpg
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
Latest News
Excess body fat and obesity are likely to have contributed to more deaths in England ...
HCM Magazine
Research
It’s important for fitness instructors and personal trainers to understand that older women benefit just as much as men from resistance training, in terms of relative improvement, compared to their baseline
HCM Magazine
Research
Tracking consumers’ sentiment in relation to lockdowns gives valuable insights into members’ priorities. Leisure-net surveyed the first two UK lockdowns and is currently working on the third. Dave Monkhouse reports on results from the lockdown 2 survey
HCM Magazine
The great debate
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
HCM Magazine
When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us
HCM Magazine
HCM People
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
HCM magazine
HCM People

Scott O’Shea

Founder, Station Mill
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM magazine
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
HCM magazine
Our 24/7 work/stay/play atmosphere is unlike anything else in the world and it’s led by the best in the business
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Featured supplier news
Featured supplier: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Octane Fitness: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Member feedback software
AskNicely: Member feedback software
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Action PR launches fitness model agency

We noticed a gap in the market for models who not only look good but are actually able to move, perform and execute exercises in a technically correct way
– Cheryl Hersey

Action PR has launched Action Fitness Models, a modelling firm tailored to the fitness industry which represents models with genuine fitness ability.

Action Fitness Models is already used by several of the PR agency’s existing clients, including Everyone Active, miha bodytec and Pulse Fitness.

Following the launch, the list of models is now open for booking.

“We noticed a gap in the market for models who not only look good but are actually able to move, perform and execute exercises in a technically correct way,” said Action director Cheryl Hersey.

“Before launching Action Fitness Models we would often book models from other agencies who looked fantastic but weren’t able to do what we needed them to.”

The modelling agency represents a selection of models with a variety of fitness abilities, the majority of whom are qualified personal trainers. The model’s disciplines range from CrossFit and semi-pro football to yoga and Pilates.

Additionally, Action Fitness Models provides services that allow clients to book fitness photographers, source locations for shoots and hire a shoot director to help guide photoshoots.

“We shoot such a lot of video and imagery, it didn’t make sense to keep hiring models from external agencies,” says Action’s head of consumer, Rachel Moule.

“We’ve signed a group of talented models who we know are technically able to nail any brief.

“We believe the combination of our models, our direction and our photographer will produce stand-out results,” she said.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Action PR has launched Action Fitness Models, a modelling firm tailored to the fitness industry which represents models with genuine fitness ability.
HAF,FIT,IND,PTS,SAM,PHR
imagesX/THUMB344885_715668_220602.jpg

News

A new guide looks to offer local level practitioners and commissioners – as well as
What are the effects on public health of gyms and leisure centres being shut during
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will
The re-opening of gyms in Wales has been pushed back by the country's First Minister
Safe Space Lockers
Safe Space Lockers
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
The physical and mental health of women in the UK has been put under unprecedented
Excess body fat and obesity are likely to have contributed to more deaths in England
The financial performance of health club operator SATS in the last quarter of 2020 was
FIBO has announced that its Chinese event next month will be held as a hybrid
Placing gyms and leisure centres at the front of the queue for reopening would be
Data published today (17 February) shows that for every 100,000 visits to UK gyms and
MyZone Group Ltd
MyZone Group Ltd
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the
People aged 40 living with Type 2 diabetes face a "disproportionately increased risk of dying
Barbara den Bak, Tom Moos, and Clare Stobart have been announced as speakers for ukactive's
PureGym expects lockdowns to last "until at least 31 March" – and that it will
Construction work has been completed on the £29m Sports Park project in Colchester. The new
Spanish capital Madrid has been hailed as an example of a city which understands the
ukactive has published six 'policy calls', which it says are crucial in order to help
fibodo Limited
fibodo Limited
Red light therapy equipment supplier, Red Light Rising has partnered with Aidan Robinson of ITRM
An area north of Sheffield City Centre in the UK is to be designed as
Europe’s largest fitness chain, Basic-Fit, has secured a €150m bridge facility, which it says will
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 11,794
HCM Magazine
Research
It’s important for fitness instructors and personal trainers to understand that older women benefit just as much as men from resistance training, in terms of relative improvement, compared to their baseline
HCM Magazine
Research
Tracking consumers’ sentiment in relation to lockdowns gives valuable insights into members’ priorities. Leisure-net surveyed the first two UK lockdowns and is currently working on the third. Dave Monkhouse reports on results from the lockdown 2 survey
HCM Magazine
The great debate
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
HCM Magazine
When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us
HCM Magazine
HCM People
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
HCM magazine
HCM People

Scott O’Shea

Founder, Station Mill
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM magazine
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
HCM magazine
Our 24/7 work/stay/play atmosphere is unlike anything else in the world and it’s led by the best in the business
HCM magazine
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
HCM magazine
Stephen Tharrett, co-founder, ClubIntel
HCM magazine
More than 1,700 industry professionals from 47 different countries joined the virtual Retention Convention recently, making it one of the sector’s largest online events of the year
HCM magazine
There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported
HCM magazine
Our ‘Live It’ membership tier allows you to work out close to home and close to the office. I think we’ll see even greater take-up of that product as a result of flexible working patterns
HCM magazine
Muir Gray has a vision for a world where exercise professionals help people live longer, better lives into old age
HCM magazine
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Featured supplier news
Featured supplier: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Octane Fitness: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Member feedback software
AskNicely: Member feedback software
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills