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Ineos Hygienics
Ineos Hygienics
Ineos Hygienics
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

A third of US health club members still can't return to the gym due to COVID closures

A third (32 per cent) of US health club members remain unable to attend their regular fitness facility due to COVID-19 closures, as of 30 November – with 18 per cent saying their club has closed permanently.

The figure comes from a recurring study of 2,000 US club members, conducted by research specialist ClubIntel.

Called The US Member Journey in the Era of COVID-19, the study shows that while another third (34 per cent) of members had returned to a health/fitness facility, worryingly, one in five (20 per cent) had stopped exercising entirely.

The research also shows how the pandemic has changed the exercise habits of club members – and how operators are embracing the new hybrid model.

Of those who remain members, 41 per cent were now doing some form of regular exercise outside their club – whether the facility was open or not – while 58 per cent of members say their facility offers digital, on-demand fitness solutions.

So far, women have been less likely to have returned to their former facility than men – but twice as likely to use the digital fitness services offered by their club, when compared to men.

"The COVID-19 pandemic and mandated health/fitness facility closures have resulted in 20 per cent of members no longer pursuing a fitness routine – which is a shocker," ClubIntel said.

"Respondents who have not returned indicated that the leading reason for not returning once fitness facilities re-opened was because of their perceptions of the COVID-19 virus being out of control.

"A lack of confidence in fitness operators or their fellow members adhering to proper safety guidelines were also significant deterrents to returning.

"Meanwhile, 44 per cent of members who indicated digital fitness content was available, report using it at least once a week – in addition to visiting the club."

• To read the full report, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A third (32 per cent) of US health club members remain unable to attend their regular fitness facility due to COVID-19 closures, as of 30 November – with 18 per cent saying their club has closed permanently.
HAF,FIT,IND,PTS,RES
2020/THUMB346825_220291_163488.jpg
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News

A third of US health club members still can't return to the gym due to COVID closures

A third (32 per cent) of US health club members remain unable to attend their regular fitness facility due to COVID-19 closures, as of 30 November – with 18 per cent saying their club has closed permanently.

The figure comes from a recurring study of 2,000 US club members, conducted by research specialist ClubIntel.

Called The US Member Journey in the Era of COVID-19, the study shows that while another third (34 per cent) of members had returned to a health/fitness facility, worryingly, one in five (20 per cent) had stopped exercising entirely.

The research also shows how the pandemic has changed the exercise habits of club members – and how operators are embracing the new hybrid model.

Of those who remain members, 41 per cent were now doing some form of regular exercise outside their club – whether the facility was open or not – while 58 per cent of members say their facility offers digital, on-demand fitness solutions.

So far, women have been less likely to have returned to their former facility than men – but twice as likely to use the digital fitness services offered by their club, when compared to men.

"The COVID-19 pandemic and mandated health/fitness facility closures have resulted in 20 per cent of members no longer pursuing a fitness routine – which is a shocker," ClubIntel said.

"Respondents who have not returned indicated that the leading reason for not returning once fitness facilities re-opened was because of their perceptions of the COVID-19 virus being out of control.

"A lack of confidence in fitness operators or their fellow members adhering to proper safety guidelines were also significant deterrents to returning.

"Meanwhile, 44 per cent of members who indicated digital fitness content was available, report using it at least once a week – in addition to visiting the club."

• To read the full report, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A third (32 per cent) of US health club members remain unable to attend their regular fitness facility due to COVID-19 closures, as of 30 November – with 18 per cent saying their club has closed permanently.
HAF,FIT,IND,PTS,RES
2020/THUMB346825_220291_163488.jpg

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Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
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Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Company profiles
Company profile: Keiser UK Ltd
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Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
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Architects/designers
Zynk Design Consultants: Architects/designers
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Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Trade associations
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Diary dates
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Diary dates
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Online,
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Ineos Hygienics
Ineos Hygienics