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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

24 Hour Fitness launches active ageing programme to attract 'grey dollar'

Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of

efforts to encourage seniors to incorporate regular exercise into their lives.

The First Fridays initiative will be rolled across all 24 Hour Fitness clubs in the US and will feature free active ageing classes, workshops and social events designed specifically for senior members and their guests.

Taking place on the first Friday of each month, guests will be able to choose from branded classes such as SilverSneakers, Silver & Fit yoga and Zumba Gold, designed to boost mobility, flexibility and cardiovascular health.

To help create social inclusion – which, according to research can be just as important as exercise for senior citizens – the fitness classes will be followed by parties where participants can get to know other fitness-focused adults.

“As we age, we require a focus on balance, flexibility and muscle strengthening in all areas of the body in order to enhance the quality of life,” said Micki Stary, senior director at 24 Hour Fitness.

“We also know that there is an epidemic of loneliness that further contributes to and exacerbates a decline in health as we age.

"These group classes have been developed to specifically target the needs of the 'active plus' members. We encourage all members of the active plus community to bring friends and family and get moving together with these free Active Aging classes and fun events.”

Earlier this year, the company launched a new strategic approach, designed to personalise its fitness offer.

The new strategy will introduce a number of new measures, such as members having a free assessment by a fitness professional, resulting in a personalised, seven-day plan – featuring activities inside and outside of the gym – and the use of a 24GO mobile app to track members' progress.

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Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
HAF,FIT,IND,PTS
imagesX/THUMB341731_193341_262728.jpg
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Lauren Heath-Jones rounds up the latest product launches in health and fitness
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Fitness expert, Matt Roberts, has chosen Pavigym’s PRAMA system to create an immersive, personalised workout experience at his new gym at The Langley hotel in Berkshire
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Martin Seibold

CEO Life Fit Group
Gathering existing, strong brands under one roof to create the new Life Fit Group made perfect sense
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Andrew Grill

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Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
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Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
Job search
POST YOUR JOB
Featured supplier news
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Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
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As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
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Harlands Group: Direct debit solutions
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EMD UK: Governing body
Management software
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Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates

News

24 Hour Fitness launches active ageing programme to attract 'grey dollar'

Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of

efforts to encourage seniors to incorporate regular exercise into their lives.

The First Fridays initiative will be rolled across all 24 Hour Fitness clubs in the US and will feature free active ageing classes, workshops and social events designed specifically for senior members and their guests.

Taking place on the first Friday of each month, guests will be able to choose from branded classes such as SilverSneakers, Silver & Fit yoga and Zumba Gold, designed to boost mobility, flexibility and cardiovascular health.

To help create social inclusion – which, according to research can be just as important as exercise for senior citizens – the fitness classes will be followed by parties where participants can get to know other fitness-focused adults.

“As we age, we require a focus on balance, flexibility and muscle strengthening in all areas of the body in order to enhance the quality of life,” said Micki Stary, senior director at 24 Hour Fitness.

“We also know that there is an epidemic of loneliness that further contributes to and exacerbates a decline in health as we age.

"These group classes have been developed to specifically target the needs of the 'active plus' members. We encourage all members of the active plus community to bring friends and family and get moving together with these free Active Aging classes and fun events.”

Earlier this year, the company launched a new strategic approach, designed to personalise its fitness offer.

The new strategy will introduce a number of new measures, such as members having a free assessment by a fitness professional, resulting in a personalised, seven-day plan – featuring activities inside and outside of the gym – and the use of a 24GO mobile app to track members' progress.

Sign up for FREE ezines & magazines
Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
HAF,FIT,IND,PTS
imagesX/THUMB341731_193341_262728.jpg

News

Boutique fitness franchise Spenga has opened two new locations as it looks to ramp up
Fitness franchise Fit Body Boot Camp has revealed that it has more than 200 new
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand
Dyaco International
Dyaco International
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of
Thousands of people at risk of Type 2 diabetes will be given digital support –
New research has provided a possible explanation for the perceived decrease in endurance musculature as
Ten Health and Fitness has opened its ninth studio in an office building in central
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Alliance Leisure
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Focus Training
Focus Training
1 - 15 of 11,035
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
feature
EMS training is having a major impact on the studio and gym market and being used by athletes, celebrities and also for rehabilitation. We talk to a select group of studio owners to hear how they’re maximising the versatility of this type of training
Features
Body scanning
Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence
Features
Supplier showcase
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples
Features
IHRSA Update
The global health and fitness markets reached an all-time high in terms of memberships in 2018. IHRSA’s Melissa Rodriguez highlights the topline numbers for HCM
Features
Supplier showcase
Fitness expert, Matt Roberts, has chosen Pavigym’s PRAMA system to create an immersive, personalised workout experience at his new gym at The Langley hotel in Berkshire
Features
Fitness foresight
We know trends like wearables, HIIT training and functional fitness are hot, but what’s coming down the track? Liz Terry looks further ahead for the latest edition of HCM’s Fitness Foresight
Features
People
HCM people

Martin Seibold

CEO Life Fit Group
Gathering existing, strong brands under one roof to create the new Life Fit Group made perfect sense
People
HCM people

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
People
HCM people

Rich Hutson

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This isn’t about gender. I got the role because I’m absolutely the best person for the job - Sophie Lawler
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If you want to work with a PT and do some elite-level training, our facilities allow for that, but if you just want to go in and train on your own, you’ll get a good return for your time and energy
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Lisa Smosarski

Editor in chief – Stylist magazine
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Founders and advisers, Grit Bxng
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Dyaco grows UK business with new headquarters and key appointment
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
Featured supplier news
Featured supplier: Gympass tops 2,000 fitness facilities on its platform
Gympass has reinforced its leading position in the corporate fitness market, topping 2,000 fitness facilities available on its platform across the UK.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Direct debit solutions
Harlands Group: Direct debit solutions
Governing body
EMD UK: Governing body
Management software
Fisikal: Management software
Flooring
Total Vibration Solutions Ltd: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Audio visual
Hutchison Technologies: Audio visual
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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