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FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

1Rebel partners with Technogym to launch at-home fitness platform

With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly
– James Balfour

Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.

The new Ride Live service will combine live classes streamed from 1Rebel's studio in Londons Victoria – as well as a library of on-demand sessions – with the Technogym Bike, which consumers can purchase for home use.

The Technogym bike has been priced at £2,450 and the subscription for unlimited classes on the 1Rebel channel will cost £39 a month.

Launched in 2015 by James Balfour and Giles Dean, 1Rebel currently has six clubs in London and three others in the pipeline. It has also revealed plans to take the concept global.

Co-founder James Balfour said: "1Rebel has made its mark as a disruptor brand with a loyal following.

"Now, we want to extend our ‘fitness as entertainment’ concept directly into consumer’s homes.

"Not only will this partnership with Technogym allow us to challenge an existing market with our premium class offerings, it will transport consumers into our revolutionary Victoria studio, empowering RIDE members to take our bold and unapologetic values from their homes.

"With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly."

The tie-up with 1Rebel is part of Technogym's global Live service. Launched in March this year, In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

Speaking of the service in April, Nerio Alessandri, Technogym president and founder, said the launch of Technogym Live represents a "key stage of the industry’s growth and development journey".

"In the last 35 years innovation has always been Technogym's priority for the industry’s growth, to create unique and irresistible experiences for end users and to guarantee value for operators," he explained.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.
HAF,FIT,IND,PTS,TEC
imagesX/THUMB343642_917449_51856.jpg
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News

1Rebel partners with Technogym to launch at-home fitness platform

With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly
– James Balfour

Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.

The new Ride Live service will combine live classes streamed from 1Rebel's studio in Londons Victoria – as well as a library of on-demand sessions – with the Technogym Bike, which consumers can purchase for home use.

The Technogym bike has been priced at £2,450 and the subscription for unlimited classes on the 1Rebel channel will cost £39 a month.

Launched in 2015 by James Balfour and Giles Dean, 1Rebel currently has six clubs in London and three others in the pipeline. It has also revealed plans to take the concept global.

Co-founder James Balfour said: "1Rebel has made its mark as a disruptor brand with a loyal following.

"Now, we want to extend our ‘fitness as entertainment’ concept directly into consumer’s homes.

"Not only will this partnership with Technogym allow us to challenge an existing market with our premium class offerings, it will transport consumers into our revolutionary Victoria studio, empowering RIDE members to take our bold and unapologetic values from their homes.

"With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly."

The tie-up with 1Rebel is part of Technogym's global Live service. Launched in March this year, In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

Speaking of the service in April, Nerio Alessandri, Technogym president and founder, said the launch of Technogym Live represents a "key stage of the industry’s growth and development journey".

"In the last 35 years innovation has always been Technogym's priority for the industry’s growth, to create unique and irresistible experiences for end users and to guarantee value for operators," he explained.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.
HAF,FIT,IND,PTS,TEC
imagesX/THUMB343642_917449_51856.jpg

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Featured supplier news
Featured supplier: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
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fibodo Limited: Management software
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Kemitron GmbH: Hydrotherapy / spa fragrances
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Pendex Fisio S.L.: Exercise equipment
Red Light Therapy
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Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
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Online,
Diary dates
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FreeMotion Fitness
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