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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

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News

1Rebel partners with Technogym to launch at-home fitness platform

With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly
– James Balfour

Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.

The new Ride Live service will combine live classes streamed from 1Rebel's studio in Londons Victoria – as well as a library of on-demand sessions – with the Technogym Bike, which consumers can purchase for home use.

The Technogym bike has been priced at £2,450 and the subscription for unlimited classes on the 1Rebel channel will cost £39 a month.

Launched in 2015 by James Balfour and Giles Dean, 1Rebel currently has six clubs in London and three others in the pipeline. It has also revealed plans to take the concept global.

Co-founder James Balfour said: "1Rebel has made its mark as a disruptor brand with a loyal following.

"Now, we want to extend our ‘fitness as entertainment’ concept directly into consumer’s homes.

"Not only will this partnership with Technogym allow us to challenge an existing market with our premium class offerings, it will transport consumers into our revolutionary Victoria studio, empowering RIDE members to take our bold and unapologetic values from their homes.

"With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly."

The tie-up with 1Rebel is part of Technogym's global Live service. Launched in March this year, In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

Speaking of the service in April, Nerio Alessandri, Technogym president and founder, said the launch of Technogym Live represents a "key stage of the industry’s growth and development journey".

"In the last 35 years innovation has always been Technogym's priority for the industry’s growth, to create unique and irresistible experiences for end users and to guarantee value for operators," he explained.

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News

1Rebel partners with Technogym to launch at-home fitness platform

With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly
– James Balfour

Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.

The new Ride Live service will combine live classes streamed from 1Rebel's studio in Londons Victoria – as well as a library of on-demand sessions – with the Technogym Bike, which consumers can purchase for home use.

The Technogym bike has been priced at £2,450 and the subscription for unlimited classes on the 1Rebel channel will cost £39 a month.

Launched in 2015 by James Balfour and Giles Dean, 1Rebel currently has six clubs in London and three others in the pipeline. It has also revealed plans to take the concept global.

Co-founder James Balfour said: "1Rebel has made its mark as a disruptor brand with a loyal following.

"Now, we want to extend our ‘fitness as entertainment’ concept directly into consumer’s homes.

"Not only will this partnership with Technogym allow us to challenge an existing market with our premium class offerings, it will transport consumers into our revolutionary Victoria studio, empowering RIDE members to take our bold and unapologetic values from their homes.

"With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly."

The tie-up with 1Rebel is part of Technogym's global Live service. Launched in March this year, In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

Speaking of the service in April, Nerio Alessandri, Technogym president and founder, said the launch of Technogym Live represents a "key stage of the industry’s growth and development journey".

"In the last 35 years innovation has always been Technogym's priority for the industry’s growth, to create unique and irresistible experiences for end users and to guarantee value for operators," he explained.

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We’re trying to help people understand exactly how much effort they need to apply in order to get the best outcome, so they can do it over a long period of time and not burn out. The overall training effect is then much better
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Rachael Blumberg

Platefit: creator and founder
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People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
People
My vision, based on my own personal experience, would be for physical activity to become the norm – not something you have to make an effort to do, but something you just go ‘yeah, that’s part of my everyday life’
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Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
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