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Health Club Management

Health Club Management

News

énergie Fitness wins franchising award

The fact our efforts have been recognised is a really excellent endorsement of our efforts
– Neil King

énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness & Innovation category.

énergie beat off competition from a shortlist consisting of O2, The Christmas Decorators and Oscar Pet Foods to take the award, with Andy Brattesani, UK head of franchising at HSBC, saying the fitness operator had earned the accolade by "showing innovation in brand strategy and implementing this thoughtfully throughout the network".

Pip Wilkins, CEO of the British Franchise Association, added: "All the finalists have shown excellence in innovation. But the judges were truly impressed with énergie Fitness' rehaul of its identity to adapt to society."

The rehaul of parts of the company’s portfolio ‒ from Fit4Less to énergie Fitness ‒ also saw the introduction of The Yard, an in-club boutique fitness concept, and the Take the Stage programme, which aimed to train gym owners to deliver a world-class service to every gym member on a daily basis.

In 2017, while the rebrand was underway, Health Club Management spoke to key members of the énergie Fitness management team, gaining an insight into the process of change at a major fitness operator.

Finance director Robin Cundell said the rebrand was centred on communicating that énergie is a place where everybody is welcome. "We're focused on creating a functional space where you can get together with other people and do a sport or exercise, where your skill doesn't matter," he said.

Peter Croney, head of franchise recruitment, revealed that the company was receiving around 300 enquiries per month from prospective franchisees ‒ a number that needed to be whittled down significantly even before face-to-face meetings could take place.

"It's very important that franchisees understand exactly what it takes to be successful. Franchising stacks the cards in their favour, but we still have to make it clear that running a franchise is much more than paying a fee, sitting back and waiting for the money to roll in."

And that's where the Take the Stage programme comes in, with Ian Rushbury, head of training, fitness and innovation, saying: "My team is delivering four-hour in-club training sessions on our culture, service promise and member interaction. By the time the rebrand is finished, all clubs will be delivering the customer experience in a more unified way."

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énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness & Innovation category.
HAF
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News

énergie Fitness wins franchising award

The fact our efforts have been recognised is a really excellent endorsement of our efforts
– Neil King

énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness & Innovation category.

énergie beat off competition from a shortlist consisting of O2, The Christmas Decorators and Oscar Pet Foods to take the award, with Andy Brattesani, UK head of franchising at HSBC, saying the fitness operator had earned the accolade by "showing innovation in brand strategy and implementing this thoughtfully throughout the network".

Pip Wilkins, CEO of the British Franchise Association, added: "All the finalists have shown excellence in innovation. But the judges were truly impressed with énergie Fitness' rehaul of its identity to adapt to society."

The rehaul of parts of the company’s portfolio ‒ from Fit4Less to énergie Fitness ‒ also saw the introduction of The Yard, an in-club boutique fitness concept, and the Take the Stage programme, which aimed to train gym owners to deliver a world-class service to every gym member on a daily basis.

In 2017, while the rebrand was underway, Health Club Management spoke to key members of the énergie Fitness management team, gaining an insight into the process of change at a major fitness operator.

Finance director Robin Cundell said the rebrand was centred on communicating that énergie is a place where everybody is welcome. "We're focused on creating a functional space where you can get together with other people and do a sport or exercise, where your skill doesn't matter," he said.

Peter Croney, head of franchise recruitment, revealed that the company was receiving around 300 enquiries per month from prospective franchisees ‒ a number that needed to be whittled down significantly even before face-to-face meetings could take place.

"It's very important that franchisees understand exactly what it takes to be successful. Franchising stacks the cards in their favour, but we still have to make it clear that running a franchise is much more than paying a fee, sitting back and waiting for the money to roll in."

And that's where the Take the Stage programme comes in, with Ian Rushbury, head of training, fitness and innovation, saying: "My team is delivering four-hour in-club training sessions on our culture, service promise and member interaction. By the time the rebrand is finished, all clubs will be delivering the customer experience in a more unified way."

Sign up for FREE ezines & magazines
énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness & Innovation category.
HAF
imagesX/THUMB342370_859830_610974.jpg

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Nautilus / Star Trac / Core Health & Fitness
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New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
Features
FIBO China
Jak Phillips went to FIBO China and filed this report
Features
feature
Technogym’s SKILLRUN now comes in different versions to suit different users’ workout needs
Features
Cycling
Why does indoor cycling attract so many loyal followers? Abi Harris ask industry innovators how much is down to the instructor and what part the kit has to play
Features
Promotional feature
When setting up a new fitness offering, having a point of difference is key. Two businesses tell us how Electro Muscle Stimulation has been successful in helping them to stand out from the rest
Features
Research
New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
Features
Flooring
Thanks to the rise in popularity of functional zones, there’s been an increased call for turf. We take a look at some of the turf products being installed
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WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
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Elodie Garamond

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We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
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Ben Gotting & Dave Thomas

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Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: The secrets to designing a stand-out fitness studio
The design and construction of a group fitness or exercise studio can have a big impact on the success of your gym.
Featured supplier news
Featured supplier: Dyaco grows UK business with new headquarters and key appointment
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Audio visual
Hutchison Technologies: Audio visual
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Professional services
Deloitte UK: Professional services
Management software
Fisikal: Management software
Locking solutions
Ojmar: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Governing body
EMD UK: Governing body
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
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